Ajio deal of the day (25th April 2026): 40-80% Off + Extra 10% Off
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We spent the morning doing scrolling, filtering, cross-checking ratings, eye-balling reviews — so you don't have to. What follows is our handpicked edit of 12 actually-worth-it buys. Before we jump in, here's the small print that actually matters: the sale is today, 25 April 2026. Discounts are live now. Coupon stacks on top of the displayed sale price. And yes, HSBC card-holders can tack on another 12%.
Kiana House Of Fashion Women Printed Kurta Set
A full three-piece kurta set for less than what most cafes charge for lunch-with-drinks. The print game is surprisingly strong — subtle floral motifs that won't scream "sale purchase". Bestseller tag on Ajio, and the reviews back it up. Easy everyday wear for office, college, or that unexpected puja invite.
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SVARAA Women Embroidered Anarkali Kurta Suit Set
The "showing up" kurta. That family wedding you half-forgot about, the cousin's engagement, the haldi you're now co-hosting — this one handles them all. Embroidered detailing, flared Anarkali silhouette, and a drop from ₹4,499 to well under ₹750 before the extra 10%. Fit runs true to size per the 1,000+ buyer ratings.
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ANNI DESIGNER Floral Anarkali Kurta Set
If the SVARAA Anarkali is the family-function workhorse, this is its softer, more floral cousin. ANNI DESIGNER runs a little more bohemian — think printed pastels with twirl-worthy flare. Great for daytime functions, mehendis, or honestly any Saturday that needs to feel special.
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GOSRIKI Women Printed Straight Kurta Set
The boring-good kind of kurta — and we mean that as the highest compliment. Straight cut, subtle print, no statement-making frills. The one you'll reach for three times a week without thinking. At ₹403, it's cheaper than half a Zomato order.
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Puma Smashic Comfort Casual Sneakers
When a sneaker has over 14,500 ratings and still averages well, that's not marketing — that's social proof. The Smashic is Puma's no-fuss everyday sneaker: clean low-top silhouette, faux-leather upper, cushioned midsole. Works with jeans, shorts, chinos, tracks. Under ₹1,500 is legitimately hard to argue with.
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Puma Softride Frequence Street Running Shoes
Puma's Softride cushioning is genuinely one of the better mid-range running platforms — responsive without feeling like you're running on marshmallows. The Frequence sits in Puma's everyday-runner tier: good for 5-7 km runs, evening jogs, treadmill sessions, and, let's be real, walking from the parking to the mall.
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Puma Women Rebound Femme Lace-Up Sneakers
Puma is having a retro-basketball silhouette moment, and the Rebound Femme is right in the middle of it. Chunky-but-not-overdone sole, clean panelling, the kind of sneaker that photographs well with wide-leg jeans or a midi skirt. A pick-up-now-thank-yourself-later buy.
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Puma Men Court Shatter Low Sneakers
Somewhere between a skate shoe and a tennis classic. Perforated upper for breathability, PUMA Formstrip on the side for the logo-aware. The black-and-white colourway is the safe bet, but there's a dirty-white version that ages beautifully if you're into that lived-in look.
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Aarke Ritu Kumar Floral Print Fit & Flare Dress
The one designer pick on this list. Ritu Kumar's diffusion label Aarke does floral-print fit-and-flares better than almost anyone at this price point. Fabric quality is noticeably above the Ajio average, the prints actually look hand-block inspired, and the silhouette is forgiving. Daytime brunches, garden parties, festive Fridays at work.
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Levi's Men Slim-Fit Jeans (511 / 512)
Hot take: Levi's jeans at 60-70% off are one of the most consistently underrated Ajio sale wins. The 511 (slim) and 512 (slim taper) hit that sweet spot — fitted but not skinny, structured denim that doesn't bag out after two washes. The mid-blue shade works from office to evening. Buy one size above your usual if you're between.
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Tommy Hilfiger Men Solid Polo T-Shirt
The polo is quietly back. And a Tommy Hilfiger polo at 55% off feels like the right way to ride the wave. Cotton piqué, the flag logo at the chest, slim-to-regular fit that works for all body types. Wear it with chinos for a smart-casual office day, or with shorts and sliders for Sunday brunch.
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H&M Women Shoulder Bag with Pouch
A clean, structured black shoulder bag with a matching mini-pouch — the kind of two-piece set that looks three times its price. Big enough for phone, wallet, kajal, keys, but small enough that you won't end up carrying someone else's water bottle. The pouch doubles as a card holder.
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The Quick Glance — All 12 Picks, Side by Side
| Product | Category | Final Price | You Save |
|---|---|---|---|
| Kiana House Printed Kurta Set | Ethnic | ~₹319 | 86% |
| SVARAA Embroidered Anarkali Set | Ethnic | ~₹784 | 85% |
| ANNI DESIGNER Floral Anarkali Set | Ethnic | ~₹782 | 84% |
| GOSRIKI Printed Straight Kurta | Ethnic | ~₹403 | 89% |
| Puma Smashic Casual Sneakers | Men's Footwear | ~₹1,539 | 69% |
| Puma Softride Frequence Running | Men's Footwear | ~₹3,023 | 57% |
| Puma Rebound Femme Sneakers | Women's Footwear | ~₹2,505 | 58% |
| Puma Court Shatter Low Sneakers | Men's Footwear | ~₹2,640 | 57% |
| Aarke Ritu Kumar Floral Dress | Women's Western | ~₹1,512 | 68% |
| Levi's Men Slim-Fit Jeans (511/512) | Men's Denim | ~₹1,799 | 60% |
| Tommy Hilfiger Solid Polo T-Shirt | Men's Tops | ~₹2,249 | 60% |
| H&M Shoulder Bag with Pouch | Accessories | ~₹1,439 | 28% |
How To Max Your Savings Today (Smart Shopper Edition)
1. Apply SALE10 at the checkout page, not the cart page. A surprising number of coupon codes only unlock after you hit "Proceed to Pay" — Ajio's is one of them. If the code doesn't apply, refresh and try again, or make sure your cart value crosses the minimum threshold (usually ₹1,499 for most coupons).
2. Stack your bank offer on top. HSBC Bank cards are running an additional 12% off today. If you don't have an HSBC card, check your credit/debit card offers at checkout — IDBI, SBI, and ICICI have rolling offers on Ajio most weekends. Don't pay without at least scrolling the offer list.
3. Pay up to 10% with Ajio Supercash points. If you're a repeat Ajio shopper, check your Supercash balance before checkout. It stacks with the coupon code — so you can pull the final invoice down even further. First-time users get welcome Supercash too.
4. Filter by "Offer Price" to find the real deals. On the sale page, sort by "Discount: High to Low" and filter by brand. That's how you find the 80%+ off kurtas — they rarely show up on the top of the page by default.
5. Check sizing reviews, not just ratings. Ajio kurta sets especially can run small or large depending on the brand. SVARAA runs true-to-size, Kiana House runs slightly loose, GOSRIKI runs a touch fitted. For footwear, Puma is generally accurate but check if you're between sizes.
Want more Ajio deals like this one? Get extra Ajio coupons on Zoutons — we verify and refresh codes daily, and there are usually 2-3 more stackable offers live.
