Sixty-nine listings read on 18 October, none of them carrying a rating. So we went looking for what the discount badge is actually measuring.
Nothing on this shelf has been rated. We read 69 distinct AJIO kaftan listings on 18 October 2026 and not one publishes a star average or a rating count, which leaves the discount badge as the only number a shopper can compare tiles by. So we tested what the badge measures. It is set by seller: one house's five listings median 83% off, another's five are badged exactly 75% every time, a third's five median 68%. Their median prices are Rs. 595, Rs. 624 and Rs. 560 - fifteen points apart on the badge, Rs. 64 apart in money.
Every price below was pulled from AJIO on October 18, 2026 and checked against the MRP on the listing. Stack them with the live codes on our AJIO coupons page, which the deals desk re-verifies daily.
Rs. 210 is the cheapest kaftan in the read. Like all 69 listings, it publishes no star average and no rating count.
Rs. 210 against a stated Rs. 699, badged 70%
Why it earned its spot the lowest price among all 69 listings, with no published buyer evidence - like every other tile here
Rs. 380 against a stated Rs. 1,999
Why it earned its spot the second-deepest badge seated here, at a 5.26x stated multiple
Rs. 476 against a stated Rs. 1,399
Why it earned its spot a sub-Rs. 500 tile with one of the shallower badges at that end of the shelf
Three houses with five listings each: 83% off at a median Rs. 595, exactly 75% at Rs. 624, 68% at Rs. 560. Fifteen points apart, Rs. 64 apart.
Rs. 595 against a stated Rs. 3,500 - 5.88x
Why it earned its spot the deepest badge seated here, from the house whose five listings median 83% off
Rs. 493 against a stated Rs. 2,500 - 5.07x
Why it earned its spot a second listing from the 83% house, at a near-identical badge and lower price
Rs. 624 against a stated Rs. 2,497
Why it earned its spot the median price of the whole shelf, from the house that badges every listing at exactly 75%
Rs. 560 against a stated Rs. 1,749
Why it earned its spot five listings from this house median 68% off at a median Rs. 560 - the shallow end of the house ladder
Rs. 500 against a stated Rs. 1,999
Why it earned its spot the same 75% badge as the Rs. 624 tile, via a different stated MRP
The Rs. 500 to Rs. 750 band that holds the median - and the odd stated MRP that looks calculated rather than chosen.
Rs. 502 against a stated Rs. 1,620
Why it earned its spot a non-round stated MRP, which is unusual in this read
Rs. 585 against a stated Rs. 1,580
Why it earned its spot within Rs. 40 of the shelf median at twelve points shallower than the median badge
Rs. 553 against a stated Rs. 1,349
Why it earned its spot one of the shallowest badges in the cheap half of the shelf
Rs. 650 against a stated Rs. 1,299 - exactly 2x
Why it earned its spot a stated MRP of exactly twice the price, which is rare at this end of the shelf
Rs. 729 against a stated Rs. 2,699
Why it earned its spot a named label at Rs. 105 above the median with a badge three points above it
Rs. 2,497 is printed on ten of the 69 tiles and Rs. 1,999 on eight more, which is why the badge column repeats itself far more than the price column.
Rs. 749 against a stated Rs. 2,497
Why it earned its spot the same claimed list price as the Rs. 624 tile, at a hundred and twenty-five rupees more
Rs. 788 against a stated Rs. 2,250
Why it earned its spot the same house as the Rs. 553 tile, Rs. 235 dearer and six points deeper
Rs. 900 against a stated Rs. 1,999
Why it earned its spot the dearest tile in this read to state Rs. 1,999, and therefore its shallowest badge
The shallowest badge in the read, 37%, sits well above the median price. The further up this shelf you go, the smaller the advertised saving.
Rs. 949 against a stated Rs. 1,499 - 1.58x
Why it earned its spot the smallest claimed saving among all 69 listings, at Rs. 325 above the median price
Rs. 1,020 against a stated Rs. 2,999
Why it earned its spot the first tile above Rs. 1,000, at a badge close to the shelf median
Rs. 1,150 against a stated Rs. 4,599
Why it earned its spot the largest stated MRP seated here, at exactly a 4.00x multiple
Rs. 1,220 against a stated Rs. 3,049
Why it earned its spot nearly twice the shelf median, at ten points below the median badge
Four habits survive this read. First, do not read the badge as a saving. On this shelf it clusters by seller - one house prints exactly 75% on all five of its listings - and the three house medians sit fifteen points apart while their prices sit Rs. 64 apart. Second, compare tiles that cost roughly the same. With no ratings anywhere, a like-for-like price comparison is the only real instrument this shelf gives you; the Rs. 553, Rs. 560, Rs. 585 and Rs. 595 tiles seated here carry badges of 59%, 68%, 63% and 83%. Third, notice the repeated stated MRPs. Rs. 2,497 appears on ten of 69 listings and Rs. 1,999 on eight, so a badge is often just a restatement of the price. Fourth, read what the listing says it is. One seated tile is a kurta set rather than a single garment. This page read prices; it did not wear or wash anything.
| Product | Sale price | MRP | Discount |
|---|---|---|---|
| Cheapest, Rs. 210 | Rs. 210 | Rs. embroidered kaftan | 70%% |
| Rs. 380, badged 81% | Rs. 380 | Rs. floral print kaftan dress | 81%% |
| Rs. 476, badged 66% | Rs. 476 | Rs. ankle-length printed kaftan | 66%% |
| Deepest claim, 83% | Rs. 595 | Rs. printed A-line kaftan dress | 83%% |
| Rs. 493, badged 80% | Rs. 493 | Rs. printed V-neck kaftan dress | 80%% |
| Rs. 624, the median | Rs. 624 | Rs. tie-and-dye kaftan kurta | 75%% |
| Rs. 560, the 68% house | Rs. 560 | Rs. geometric print A-line kaftan dress with tie-up | 68%% |
| Rs. 500, badged 75% | Rs. 500 | Rs. floral-knit round-neck kaftan | 75%% |
| Rs. 502, badged 69% | Rs. 502 | Rs. leaf print kaftan | 69%% |
| Rs. 585, badged 63% | Rs. 585 | Rs. printed V-neck kaftan dress | 63%% |
| Rs. 553, badged 59% | Rs. 553 | Rs. floral print kaftan top with tassels | 59%% |
| Rs. 650, badged 50% | Rs. 650 | Rs. printed kaftan dress | 50%% |
| Rs. 729, badged 73% | Rs. 729 | Rs. embroidered kaftan with tie-ups | 73%% |
| Rs. 2,497 again | Rs. 749 | Rs. dyed kaftan dress | 70%% |
| Rs. 788, badged 65% | Rs. 788 | Rs. leaf print kaftan dress | 65%% |
| Rs. 900, badged 55% | Rs. 900 | Rs. embroidered kaftan dress | 55%% |
| Shallowest badge, 37% | Rs. 949 | Rs. printed kaftan with drawstring waist | 37%% |
| Rs. 1,020, badged 66% | Rs. 1,020 | Rs. printed V-neck kaftan dress | 66%% |
| Rs. 1,150, badged 75% | Rs. 1,150 | Rs. embroidered kaftan kurta set | 75%% |
| Rs. 1,220, badged 60% | Rs. 1,220 | Rs. waffle-knit kaftan dress | 60%% |
Each selling price, stated MRP and discount badge on this page was read on 18 October 2026 from ajio.com's own search API for 'kaftan' and 'kaftan dress', logged out, in India, with nothing purchased. 69 distinct listings came back and 20 are seated. Listing pages are ranked and personalised and change continuously, so a different reader, device or hour will not see the same set.
Not one of the 69 listings in this read publishes a star average or a rating count, because AJIO does not return either figure in this response. This page says so plainly rather than quietly omitting the column, and it does NOT treat the absence as a mark against any seller or garment. It does mean the discount badge is the only comparative number this shelf offers, which is why the page spends its time on what that badge is actually measuring.
Where this page says a house badges at a given depth, that is the median of all of that house's listings in this read - five each for the three houses named - and the page prints the house's median price beside it so the two can be compared. Where a house's own tiles disagree, as two of them do, the page says so rather than presenting the median as a rule.
Rs. 2,497 appears on ten of the 69 listings and Rs. 1,999 on eight; across all 69 tiles there are only 35 distinct stated MRPs. Those counts come from the full read rather than the seated set, and the page uses them to explain why badges cluster - not to suggest any seller did anything improper.
This is a price read. It makes NO claim about fabric, print quality, weave, embroidery, stitching, lining, shrinkage, colour fastness, sizing, fit or how long anything lasts, and no claim that any kaftan here is well made or suits anyone. 'Satin', 'Waffle-Knit', 'Floral-Knit', 'Embroidered', 'Tie & Dye' and 'A-Line' are the listings' own printed words, reproduced as printed and unverified. Stated MRPs are the sellers' own figures; this page does not assert that any of them is false. We did not buy, wear or wash anything.
In this read of 69 distinct listings on 18 October 2026, prices ran Rs. 210 to Rs. 2,321 with a median of Rs. 624. Rs. 624 is also the single most repeated price on the shelf, appearing on six listings. The practical shape: most of the stock sits between Rs. 500 and Rs. 800, only a handful of tiles clear Rs. 1,000, and the cheapest listing in the read is Rs. 210. This is one day of ranked, personalised search output rather than AJIO's full catalogue, and prices change continuously.
Because AJIO does not return a star average or a rating count in this response - not one of the 69 listings in this read publishes either. That is a publishing choice on the retailer's side rather than anything about the sellers or the garments, and it is not evidence that nobody has bought them. What it means practically is that the discount badge and the price are the only two comparable numbers you are given, which is why this page spends its time establishing what the badge actually tracks.
Not on the evidence this shelf provides. The house whose listings median 83% off has a median price of Rs. 595. The house whose listings median 68% off has a median price of Rs. 560. The deeper badge is attached to the slightly dearer garments. A third house badges every one of its five listings at exactly 75%, which is only possible because it states the same Rs. 2,497 MRP repeatedly. The badge is a property of the seller's pricing convention; this page does not assert that any stated MRP is false.
Across the 69 listings in this read, only 35 distinct stated MRPs appear at all. Rs. 2,497 is printed on ten tiles, Rs. 1,999 on eight and Rs. 3,500 on four. The effect is that the badge column repeats itself far more than the price column does: eight listings all claiming Rs. 1,999 produce badges from 81% down to 55% purely according to what each one actually costs. Nothing improper is implied - a shared claimed list price is ordinary retail convention.
In this read the shallowest badge was 37%, on a Rs. 949 listing stating Rs. 1,499 - a 1.58x multiple against a shelf whose deepest is 7.14x. It is worth stressing what that does and does not mean. It costs Rs. 739 more than the cheapest tile in the read, which advertises 70% off. Nothing available on this shelf says the 37% tile is worse value; it simply states a smaller second number. With no ratings published anywhere, that is as far as the evidence goes.



















