Ajio Sale Calendar 2026: All Star Sale Live Oct 7-18, Festive Dates

Update log · Last updated 8 October 2026

8 Oct: Official and live — AJIO has dated the All Star Sale for 7 to 18 October 2026, and it opened yesterday. The expected window on this page has been replaced with AJIO's own dates. Re-read ajio.com/shop/sale this morning: the page's editorial copy states “the main sale follows from 7th to 18th October 2026” and its FAQ block answers the duration question with “The All Star Sale is from October 7 to October 18 2026” — the same dates appear inside the page's FAQPage structured data, so this is a published date, not a banner inference. The headline discount AJIO states for the event is 50% to 90% off. The site's own price-reveal configuration confirms the start to the minute (“All Stars Sale starts on Oct 7, 12:00 a.m.”) and now serves its live string, “All Stars Sale is live!”. That gives this edition an 11-day run, shorter than the three-week All Stars we had projected from the last two years.

Two details worth knowing before you shop it. First, the sale had a curtain raiser that has already closed: the AJIO Exclusive Edit ran 25 September to 6 October 2026 on AJIO's exclusive brands at the same stated 50–90% band — so if you browsed prices in late September, you were in a different event, and those prices are no longer the reference. Second, AJIO is running mechanics beyond the headline percentage this time: a Gift Milestones ladder that attaches free gifts to order value, with AJIO's own caveat that “you can get each of these gifts only once during this sale”, and a lucky draw whose terms state the draw happens “at the end of the All Star Sale” with winners contacted by AJIO. Its game-zone coupon tiers are basket-gated as usual — Rs. 250 off Rs. 1,490, Rs. 450 off Rs. 1,990 and Rs. 750 off Rs. 2,990 — which is the same spend-to-save shape to check against the sale price rather than on top of your expectations.

One naming note, because it affects what you should search for: AJIO writes the event as “All Star Sale” (singular) throughout its page copy and FAQs, while its own app configuration and hashtag use “All Stars Sale” and #AllStarsSale. Both refer to the same 7–18 October event. Market context on the same morning: Flipkart's Big Billion Days opened to early access today and to everyone on 9 October, and Amazon has still not dated the Great Indian Festival — so AJIO's window overlaps the whole festive wave, and its close on 18 October is currently the only published end date of the three.

8 Oct (offers): What the All Star Sale is running on day two. On a full browser render of ajio.com this morning, the homepage carried a 10% instant discount on Axis Bank credit cards, the event's partner-bank offer, alongside a 30%-off first-purchase strip. AJIO's brand campaigns, each linked from homepage banners dated 7 and 8 October, were: U.S. Polo Assn. minimum 55% off, Levi's and GAP minimum 55% off, Nike minimum 50% off plus an extra 20%, Buda Jeans Co minimum 75% off, and AJIO's own labels DNMX, Netplay, Avaasa and Siyahi minimum 50% off. Those minimums are banner promises: when we read the listings, several GAP items showed 50% and several Buda Jeans Co items 67% to 74%, and the Nike extra 20% did not appear in the listing prices. Check the cart price before paying. Our rated picks from the sale, with the real discount on each, are in AJIO All Stars Sale 2026: 22 deals from Rs. 224.

3 Oct: No named AJIO event is live today. Re-checked ajio.com this morning — the homepage now resolves to ajio.com/sections/sale — and found no All Stars Sale branding and no dated festive campaign. AJIO is offer-led right now: the sale sections are live, with a “Color Edit” campaign at minimum 50% off (featuring GAS and GANT among other brands) and a permanent Sale rail in the main navigation. Timing context: Diwali falls on 8 November 2026, and AJIO has historically timed its big All Stars push to the festive window alongside Flipkart’s Big Billion Days, which is now officially dated 8–9 October 2026.

16 Sep: Re-checked AJIO on the two surfaces that answer us — the sale section and the product search API. No change since last week: the festive landing paths AJIO added to its route manifest (/shop/diwali, /shop/durga-puja, /shop/festive-page and the rest) still return the generic shell with no festive creative, no dates and no discount grid, so the groundwork is laid but nothing has opened. The dormant Big Bold Sale scaffolding is untouched and its own start string still reads May 28 — config, not a date. The live trading on the sale section is ordinary bank-offer merchandising. AJIO has not announced All Stars Sale 2026 dates; the expected early-October opening and the 8–15 October festive promo window are unchanged.

15 Sep: Re-checked ajio.com today — the homepage rendered normally and is running a flat-30%-off first-order strip, ICICI Bank credit card EMI offers and brand tiles (Titan up to 40% off; Allen Solly and Van Heusen minimum 50% off plus an extra 20%), with no All Stars Sale banner, teaser or dates. Context from the wider market: Flipkart dated Big Billion Days today for 9 October and Amazon is still undated, so the festive wave is landing about two weeks later than in 2025. Our early-to-mid October All Stars window and the 8–15 October festive-ready window are unchanged; official dates replace them the day AJIO posts them.

11 Sep: Re-checked AJIO today on the two surfaces that respond to us — the sale section (ajio.com/shop/sale) and the product search API. One thing has changed since 5 September: AJIO’s route manifest now carries a block of festive landing paths, including /shop/diwali, /shop/editdiwali, /shop/trendin-diwali-edit, /shop/durga-puja and /shop/festive-page. We opened all of them: each returns AJIO’s generic shell with no festive creative, no dates and no discount grid, so this is groundwork being laid rather than a sale that has opened — worth watching, not worth booking a date against. The dormant Big Bold Sale scaffolding is unchanged and its own start string still reads May 28. AJIO has not announced All Stars Sale 2026 dates; the expected early-October opening and the 8–15 October festive promo window are unchanged.

5 Sep: Re-checked AJIO today. ajio.com’s homepage returned an Access Denied edge block to our checker, so we verified on two of AJIO’s own surfaces that did respond: the sale section (ajio.com/shop/sale) and the product search API. The sale section is live and still ships the same dormant Big Bold Sale scaffolding we logged on 29 August — a “Show BBS Price” reveal button whose own start-date string still reads May 28, which is leftover configuration and not an announcement. The search API is serving normally (22,860 results on a single womenswear query) with no event branding in the response. AJIO has not announced All Stars Sale 2026 dates; the expected early-October opening and the 8–15 October festive promo window are unchanged.

29 Aug: Re-checked ajio.com/shop/sale today — no headline event is running. The page still ships dormant Big Bold Sale scaffolding (a “BBS Price” reveal button carrying a stale May start date), which is leftover configuration rather than an announcement. AJIO has not announced All Stars Sale 2026 dates; the expected early-October opening and the 8–15 October festive promo window are unchanged.

19 Aug: Re-checked today — AJIO has still not announced All Stars Sale 2026 dates, and no headline event is running. The expected early-October opening and the festive promo window around 8–15 October are unchanged.

13 Aug: The next headline event is the All Stars Sale, expected to open early October and run roughly three weeks through the Diwali build-up. A festive-ready promo window around 8–15 October is also expected from recent-year patterns. This calendar is re-checked weekly; confirmed dates replace expected windows the day they are announced.

last verified: 8 October 2026