Ajio Upcoming Sale Calendar 2026: All Stars Sale & Festive Dates

Update log · Last updated 13 August 2026

13 Aug: The next headline event is the All Stars Sale, expected to open early October and run roughly three weeks through the Diwali build-up. A festive-ready promo window around 8–15 October is also expected from recent-year patterns. This calendar is re-checked weekly; confirmed dates replace expected windows the day they are announced.

Prices & codes last verified: 13 August 2026

Ajio runs fewer, longer sales than Myntra — the Big Bold Sale two-to-three times a year and the three-week All Stars Sale in the festive quarter — and it leans harder on coin-back and app-only pricing than its rivals. This living calendar tracks each 2026 window, what discounts are real in each, and how Ajio coins actually work at checkout. Working codes in the meantime are tracked daily on our Ajio coupons page.

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Ajio sale calendar 2026 — upcoming dates

Sale	Dates	What to expect
Category promos	Rolling, Aug–Sep 2026	Sarees, sneakers, hoodies rotate at 50–80% off
All Stars Sale	Expected early–mid Oct through late Oct 2026	Up to 90% off across domestic and international brands, ~3-week run
Festive-ready window	Expected ~8–15 Oct 2026	Festive apparel and footwear pushes ahead of Diwali (8 Nov)
Big Bold Sale (winter)	Expected Dec 2026	50–90% off clearance-depth event closing the year
Big Bold Sale (spring)	Expected Feb 2027	The next edition after December, similar depth

Dates marked expected are projections from the last three years of timing and are replaced with official dates as soon as they are announced.

All Stars vs Big Bold — what's the difference?

All Stars is Ajio's festive flagship: long (about three weeks), broad, and strongest on branded fashion (international labels included) with fresh festive stock. Big Bold is the clearance machine — shorter, deeper on percentages, heavier on in-house brands and last-season stock. If you are buying for the festive season, All Stars; if you are stocking basics, the December Big Bold usually posts the year's lowest absolute prices.

Ajio's discounts often display as 'price after coins' — check the pre-coin price when comparing against Myntra, because coins are earned back rather than cut upfront.

How Ajio coins and codes stack

Three layers: the sale price, coupon codes (usually basket-gated), and Ajio coins (earned on purchases, redeemable up to a per-order cap). During All Stars, coin-earn multipliers go up — worth it if you shop Ajio regularly, ignorable if this is a one-off haul. Bank offers appear per event with one partner bank at ~10%.

How Ajio's sale calendar has run in past years

The recurring shape: Big Bold editions in February and late May/June, the festive All Stars Sale spanning most of October (early-mid October start, ~20-22 day run), and a December Big Bold to clear winter stock. Ajio announces via app push and homepage teasers roughly 5-7 days out, with early access for Ajio Prime-tier users in recent editions.

FAQ

Q. When is the Ajio All Stars Sale 2026?
A. Expected to open in early October 2026 and run about three weeks through late October, in line with the last two editions. Ajio confirms dates about a week ahead - they will appear here the day they are announced.

Q. When is the next Ajio Big Bold Sale?
A. The next edition is expected in December 2026, with the following one around February 2027. The 2026 summer edition ran in May-June.

Q. Are Ajio's 90% off claims real?
A. At the extreme, only on in-house brands and broken-size stock. The realistic band for branded fashion during All Stars is 50-70% plus coin-back.