Two listings on Croma carry the identical description - "Croma 800W 2 Slice Pop-Up Toaster with Removable Crumb Tray". One sells at Rs. 1,094 and one at Rs. 3,599, and the listings say nothing about what separates them.
That pair sits inside a 49-listing read of Croma's toaster, sandwich maker and hand blender shelf on 28 August 2026, where the house brand discounts a median 37 per cent, Philips 13, and only 21 listings carry a customer rating at all. Here is how to read it.
📅 Read 28 August 2026, croma.com search results
49 toasters, sandwich makers and hand blenders
Rs. 499 to Rs. 5,995, badges 5% to 58%
📅 Update log:
28 Aug 2026 — first published. Every price, stated MRP, discount, rating and rating count on this page came from croma.com's own search service, queried on 28 August 2026 for electric kettle, toaster, sandwich maker and hand blender with no account logged in. The pull returned 70 listings; this page uses the 49 non-kettle rows, and the kettle rows are excluded from every figure quoted here because we cover them separately. Brand medians, badge ranges and the price median are our arithmetic over Croma's own published numbers. The two identically-described 800W toaster listings were both live at the time of the read under SKUs 217595 and 318421; we report both prices and do not resolve the difference, because the listings do not. We re-read this shelf and log any change to that pair, to the brand medians or to the price range.
The same 800W toaster, at Rs. 1,094 and at Rs. 3,599
We pulled Croma's own search API on 28 August 2026 for kettles, toasters, sandwich makers and hand blenders and got 70 listings with a price, a stated MRP and an image. Two of them stopped us. Both are called "Croma 800W 2 Slice Pop-Up Toaster with Removable Crumb Tray". One is green and costs Rs. 1,094. One is peach and costs Rs. 3,599.
The stated MRPs differ too - Rs. 2,500 against Rs. 5,400 - so the badges read 56 per cent and 33. They are separate SKUs, 217595 and 318421, so these are two different products in Croma's system rather than one listing shown twice. What the listings do not do is say what the difference is. Same wattage, same slice count, same named feature, same house brand, 3.3 times the price.
The green one carries the largest rating count on this entire shelf - 41 ratings at 4.5. The peach one carries none. If you are buying a Croma-branded toaster, that pair is the whole argument for reading the product code and the rating count rather than the badge: the cheaper listing is also the only one of the two with any customer evidence behind it.
| Croma-branded 2-slice pop-up toasters | Price | Stated MRP | Badge | Ratings |
|---|
| 800W, removable crumb tray (Green), SKU 217595 | Rs. 1,094 | Rs. 2,500 | 56% | 4.5 from 41 |
| 650W, 7-level browning control (Mint Green), SKU 322015 | Rs. 1,349 | Rs. 2,800 | 52% | None |
| 800W, removable crumb tray (Peach), SKU 318421 | Rs. 3,599 | Rs. 5,400 | 33% | None |
💡 Read the SKU, not the badge. Croma's own listings for what reads as one product can sit thousands of rupees apart with different stated MRPs behind them. The product code at the end of the URL is the only thing on the page that reliably tells you which item you are actually buying.
Philips discounts 13 per cent. Croma's own label discounts 37.
Across the 49 toaster, sandwich maker and hand blender listings in this pull, the badge tracks the brand almost perfectly. Croma's house label has twelve listings with a median discount of 37 per cent and a range from 12 to 58. Philips has seven with a median of 13 and a range of 9 to 18. Shark Ninja has three, all at exactly 14 per cent.
That is not Philips being stingy. A brand with national service centres and a price list that appliance shops across the country honour cannot let one retailer halve it. A retailer's own label has no such constraint, because the same company writes the stated MRP and the selling price. So the deepest badges on this shelf are the least informative ones, and a 13 per cent Philips markdown is a real 13 per cent.
The practical version: at around Rs. 2,000 you can have a Philips Essentials 650W 2-slice toaster at Rs. 1,999, 9 per cent off, or a Croma 800W at Rs. 1,094, 56 per cent off. Both toast two slices. What the extra Rs. 900 buys is a service network and a brand that has been making this appliance for decades - not more watts, and certainly not a bigger discount.
| Brand | Listings in this pull | Median badge | Badge range |
|---|
| Croma (house brand) | 12 | 37% | 12-58% |
| Philips | 7 | 13% | 9-18% |
| Bajaj | 4 | 26% | 19-48% |
| Agaro | 3 | 37% | 35-50% |
| Usha | 3 | 38% | 29-47% |
| Russell Hobbs | 3 | 25% | 11-32% |
| Shark Ninja | 3 | 14% | 14% on all three |
| Wonderchef | 2 | 42% | 34-49% |
| Morphy Richards | 2 | 44% | 41-46% |
| Havells | 2 | 34% | 30-38% |
| Prestige | 2 | 24% | 17-31% |
| KENT | 2 | 12% | 5-19% |
₹ What a house brand is. Croma is Tata's electronics retail chain and also sells appliances under its own Croma label. When a Croma-branded item shows a discount, the same company set both the stated MRP and the selling price. That is completely normal retail practice and we make no claim about intent - but a ratio one company chooses is not a markdown anyone competed into, and it should not be read as one.
Watts, slices and what they cost
The wattage numbers on this shelf are worth reading because they are the only specification most of these listings publish, and they map onto price far less neatly than you would expect. A Philips Daily Collection 900W 2-slice toaster is Rs. 2,699. A Philips Daily Collection 650W 2-slice is Rs. 2,795 - nearly a hundred rupees more for 250 fewer watts, from the same brand and the same sub-range.
Sandwich makers are more orderly. A Croma 750W 2-slice is Rs. 849, a Bajaj 800W 2-slice is Rs. 1,249, a Philips 800W 2-slice is Rs. 1,849 and the same Philips in a 4-slice is Rs. 1,890 - forty-one rupees for double the capacity, which is the single best-value step on this page. At the top, a Russell Hobbs 2000W 6-slice grill is Rs. 5,995 and a Faber 2200W 3-in-1 is Rs. 3,939.
Hand blenders run from an Agaro 4W milk frother at Rs. 499 - which is a frother, not a blender, and the listing says so - to a Ninja Blast rechargeable portable at Rs. 5,649. Between them, a Bosch CleverMixx 400W at Rs. 1,899 and a Philips 300W SmartFlow at Rs. 2,399 are the two that most buyers are actually choosing between, and the cheaper one has the higher wattage.
| What it is | Wattage as listed | Price | Badge |
|---|
| Croma 2-slice sandwich maker | 750W | Rs. 849 | 58% |
| Bajaj SWX 6 2-slice sandwich maker | 800W | Rs. 1,249 | 48% |
| Philips 2-slice sandwich maker | 800W | Rs. 1,849 | 16% |
| Philips 4-slice sandwich maker | 800W | Rs. 1,890 | 14% |
| Faber 3-in-1 sandwich maker | 2200W | Rs. 3,939 | 34% |
| Russell Hobbs GrillMaster 6-slice | 2000W | Rs. 5,995 | 32% |
| Croma 2-slice pop-up toaster (Green) | 800W | Rs. 1,094 | 56% |
| Philips Essentials 2-slice toaster | 650W | Rs. 1,999 | 9% |
| Philips Daily Collection 2-slice toaster | 900W | Rs. 2,699 | 13% |
| Philips Daily Collection 2-slice toaster | 650W | Rs. 2,795 | 18% |
| Bosch CleverMixx hand blender | 400W | Rs. 1,899 | 42% |
| Philips SmartFlow hand blender | 300W | Rs. 2,399 | 13% |
The full read: 70 listings, four queries, and how we counted
- Source and date. croma.com's own search service, queried on 28 August 2026 for electric kettle, toaster, sandwich maker and hand blender. 70 listings returned a price, a stated MRP and an image.
- What this page covers. The 49 non-kettle listings - 21 hand blenders, 15 sandwich makers, 13 toasters. Prices Rs. 499 to Rs. 5,995, median Rs. 1,999. Badges 5 to 58 per cent, median 31. The 21 kettle listings from the same pull are covered in our Croma water heating page and are not counted in any figure here.
- Ratings. Only 21 of the 49 listings carry a rating. The largest rating count anywhere on the shelf is 41 (the Croma 800W green toaster), followed by 38, 25, 25 and 22. This is not a shelf with meaningful customer consensus behind it.
- The duplicate-description pair. SKU 217595, Croma 800W 2 Slice Pop-Up Toaster with Removable Crumb Tray (Green), Rs. 1,094 off a stated Rs. 2,500. SKU 318421, same description, (Peach), Rs. 3,599 off a stated Rs. 5,400. Both live on croma.com at the time of the read; the listings publish no specification that separates them.
- Brand counts. Croma 12, Philips 7, Bajaj 4, Agaro 3, Usha 3, Russell Hobbs 3, Shark Ninja 3, Wonderchef 2, Morphy Richards 2, Havells 2, Prestige 2, KENT 2, and one each from Haden, Bosch, Faber and Boss.
- What we did not do. We did not buy, plug in or test any appliance. Wattage, slice counts and features are quoted from listing titles as printed. Watts describe electrical draw, not toasting quality.
How to buy off this shelf
Start by deciding the capacity, because it is the only decision that cannot be reversed with money later. Two slices or four; one sandwich or six. On this shelf the jump from a Philips 2-slice sandwich maker at Rs. 1,849 to the 4-slice at Rs. 1,890 costs forty-one rupees, which is the clearest value step on the page and the one most buyers will regret not taking.
Then pick the brand tier honestly. If you want a service centre in your city and a part available in three years, Philips, Bajaj, Usha, Havells and Bosch are the names with that infrastructure, and their badges here are 9 to 48 per cent because their list prices are real. If you want the lowest possible rupee price on an appliance you expect to replace, the Croma-branded items are genuinely cheaper - a Rs. 849 sandwich maker and a Rs. 1,094 toaster - and the discount percentage beside them is noise.
Finally, check the rating count before the rating. Only 21 of these 49 listings have any rating at all and the biggest sample on the shelf is 41 people, so a 5.0 from one rating tells you nothing. Where a listing has thirty or forty ratings - the Croma green toaster at 4.5 from 41, the Croma 2-in-1 sandwich maker at 4.5 from 38 - that is as much customer evidence as this category offers.
The short version
Two Croma listings share the identical description - 800W, 2 slice, pop-up, removable crumb tray - and sell at Rs. 1,094 and Rs. 3,599, with stated MRPs of Rs. 2,500 and Rs. 5,400 behind them. Only the cheaper one has any ratings.
Across 49 toaster, sandwich maker and hand blender listings read on 28 August 2026, Croma's own label discounts a median 37 per cent while Philips discounts 13 and Shark Ninja a flat 14 - the badge is a brand policy, not a sale.
Watts and price barely correlate: a Philips 900W toaster is cheaper than the 650W from the same sub-range, and the Philips 4-slice sandwich maker costs Rs. 41 more than its 2-slice. Only 21 of the 49 listings carry a rating at all.
Frequently Asked Questions
Why does Croma list the same toaster at two very different prices?
We do not know, and the listings do not say. In our 28 August 2026 read of Croma's own search results, two items carried the identical description - Croma 800W 2 Slice Pop-Up Toaster with Removable Crumb Tray - differing only in the colour in brackets. The green one (SKU 217595) sells at Rs. 1,094 against a stated MRP of Rs. 2,500; the peach one (SKU 318421) sells at Rs. 3,599 against a stated Rs. 5,400. They are separate product codes, so they are two products in Croma's system rather than one listing shown twice, and one may well be a newer generation with parts or a warranty the older one does not have. But nothing on either listing states that, so the practical advice is to compare product codes and rating counts rather than assuming two similarly-titled items are the same appliance.
Is the Croma house brand worth buying for kitchen appliances?
On price, clearly yes; on everything else, it depends what you want from the purchase. In this read Croma-branded items included the cheapest sandwich maker on the shelf at Rs. 849 and a 2-slice toaster at Rs. 1,094, against Rs. 1,849 and Rs. 1,999 for the equivalent Philips items. What you give up is the service network and the multi-decade track record that brands like Philips, Bosch, Bajaj and Usha bring, which matters most on appliances you expect to keep for years and least on ones you expect to replace. Worth noting: the best-rated listing on this entire shelf is a Croma toaster at 4.5 from 41 ratings, so the house brand is not obviously worse - there is simply very little evidence either way, since only 21 of 49 listings carry any rating at all.
How many watts should a toaster or sandwich maker have?
More watts means faster heating rather than better results, and on this shelf the correlation between watts and price is weak enough to ignore. A 2-slice pop-up toaster in this read ran from 650W to 980W with prices between Rs. 1,094 and Rs. 3,599, and the two Philips Daily Collection listings inverted the expected order entirely: the 900W was Rs. 2,699 and the 650W was Rs. 2,795. For two slices of bread, anything from 650W up will toast in a couple of minutes and the browning control matters more than the wattage. Higher wattage earns its keep on multi-slice grills, where a 2000W six-slice Russell Hobbs is heating six times the area. Wattage figures here are quoted from listing titles as printed; we have not measured any appliance.
Are Croma's 50 per cent discounts on appliances real?
The price you pay is real; how much the reference price means depends on who set it. In this read, brands with national distribution and service networks discounted narrowly - Philips a median 13 per cent, KENT 12, Shark Ninja a flat 14 on all three of its listings - because appliance shops across the country honour their list prices. Croma's own label, where the same company sets both the stated MRP and the selling price, discounted a median 37 per cent with individual listings up to 58. That is normal retail practice and we make no claim about intent, but a ratio one company chooses is not a markdown anyone competed into. The reliable comparison is rupees against rupees: Rs. 1,094 for a Croma 800W toaster against Rs. 1,999 for a Philips 650W, whatever percentages sit beside them.
What is the cheapest kitchen appliance on Croma right now?
In our 28 August 2026 read of these four categories, the cheapest listing was an Agaro Royal milk frother at Rs. 499, 50 per cent off a stated Rs. 999 - and it is worth being precise that a 4W frother is not a hand blender, whatever category it appears in. The cheapest actual appliance was a Croma 750W 2-slice sandwich maker at Rs. 849, 58 per cent off a stated Rs. 2,000. Below Rs. 1,500 the shelf is mostly Croma-branded items plus a few Bajaj, Usha and Prestige listings. Prices on this shelf change frequently and this was one morning's read from Croma's own search results, so check the live product page before you pay.
Prices & codes last verified: 28 August 2026
Every price, stated MRP, discount percentage, rating and rating count on this page was read on 28 August 2026 from croma.com's own search service, with no account logged in and no purchase made. The pull covers four search queries - electric kettle, toaster, sandwich maker and hand blender - and not Croma's full catalogue, and the kettle rows are excluded from every figure here. An MRP is the figure the listing displays and we have not verified that any appliance was sold at one, so every discount percentage quoted is arithmetic over Croma's own two numbers rather than a measured saving. Croma is Tata's electronics retail chain and also sells appliances under its own Croma label, so on house-brand listings the same company sets both numbers; that is ordinary retail practice and we make no claim about how any seller sets its prices or about its intent. Where two listings share a product description at different prices we report both and do not resolve the difference, because the listings publish nothing that explains it; one may be a different generation, a different warranty or different stock, and a buyer should check the product page and the SKU before assuming either. Wattage, slice counts, capacities and features are quoted from listing titles as printed and are reported rather than tested: we have not bought, unboxed, plugged in or used any appliance named here, and wattage describes electrical draw rather than toasting, grilling or blending quality. Ratings and rating counts are Croma's own published figures, are not independently verified, and are in most cases based on very small samples - only 21 of the 49 listings carry any rating and the largest count on the shelf is 41. Service-network and availability comments describe brands' general presence in India and are not a warranty claim about any product. Prices change frequently and can differ at checkout after a coupon or bank offer - check the live listing before you pay. Zoutons may earn a commission if you buy through links on this page; it does not change what you pay, and nothing here was reviewed or approved by Croma or by any brand named.