Nykaa Serum Price October 2026: One Serum, Two Listings, One Rating Pool

We read 37 face serum and night cream listings from Nykaa's own search data on 27 October 2026, logged out, from India, with nothing bought. Two of the brands turned up twice with what is, by the listing's own name, the same serum in two sizes.

Nykaa counted the reviews differently on each pair. That turns out to be a rule you can see, and it changes what a rating count on this site actually means.

Both of these listings sit on the same Nykaa product-page slug — they are two SKU ids (15022070 and 15020676) under one page. Both show exactly 105,542 ratings and exactly 4.3 stars.

That is a single pool displayed twice, not two products that happened to attract the same number of reviews. Whatever those 105,542 people reviewed, it was not specifically the 10 ml bottle or specifically the 20 ml one.

These two sit on different product-page slugs (ids 2684737 and 11943596), and Nykaa gives them separate rating pools: 148,533 against 7,794, and 4.4 stars against 4.2.

So the scope of a Nykaa rating count follows the product page, not the product. Put the same serum on one page in two sizes and the reviews merge; split it across two pages and they do not. A shopper comparing Plum's 10 ml (7,794 ratings) against Minimalist's 10 ml (105,542) is not comparing like with like at all — one figure covers a single size, the other covers two.

• Minimalist: Rs. 23.85 a millilitre for the 20 ml, Rs. 28.40 for the 10 ml. The small bottle is 19% dearer per millilitre.
• Plum: Rs. 18.67 a millilitre for the 30 ml, Rs. 21.20 for the 10 ml. The small bottle is 14% dearer per millilitre.
• The badge points the right way on one pair and nowhere on the other. Minimalist badges its 20 ml at 17% and its 10 ml at 5%, so the better-value bottle also carries the bigger percentage. Plum badges both of its at exactly 15% — identical percentages on bottles 14% apart in unit price.
• Neither gap is huge in rupees. On a 10 ml bottle, 19% of Rs. 284 is about Rs. 45. The point is that the information you would need to see it is not on the tile.

Every one of the 37 listings carries a star rating, and they span seven values from 4.0 to 4.8. Thirty-six of the 37 sit between 4.0 and 4.5. As a way of telling two serums apart, that is close to useless.

The badges are shallow: a median of 15% and a ceiling of 56%. Dot & Key's three listings are badged exactly 14% each; Minimalist's four run 5% to 17%. The deepest discount on the shelf, 56%, is on a Rs. 198 night cream — the second-cheapest listing in the read, behind a Rs. 180 serum badged 20%.

• A big number may be covering several sizes. If a brand lists two sizes under one page, both show the combined pool.
• A small number does not mean a worse product. Plum's 10 ml shows 7,794 ratings against its own 30 ml's 148,533 — same serum, different page.
• The star average barely moves either way. Across all 37 listings in this read there are seven distinct star values, and 36 of them fall in a half-star band.
• Check the carton in the photo for a volume. It is the only number on these tiles that reliably separates one listing from another.