![Six smartwatches from the Amazon and Croma shelves compared on this page — a Fire-Boltt, an Apple Watch Ultra, a boAt, a Samsung, a Fastrack and an Amazfit — on a colour-block grid]()
Read the same morning: Amazon's median smartwatch costs Rs. 2,249. Croma's costs Rs. 21,492.
Nearly all of that is Apple — 38 of Croma's 80 listings, and none of Amazon's. On the brands both stock, Croma is usually the cheaper one. Read 2 September 2026.
📅 Both shelves read 2 September 2026, logged out
Amazon median Rs. 2,249 at 52% off · Croma median Rs. 21,492 at 15%
Amazon's top listing: 134,959 ratings. Croma's whole shelf: max 31
📅 Update log:
2 Sep 2026 — first published. Amazon.in's popularity-sorted results for smartwatch, smart watch bluetooth calling and fitness band, and Croma's results for the same three terms, both read logged out and unfiltered on the morning of 2 September 2026. Two resistance bands returned by Amazon's fitness-band query are excluded from every figure here. The brand groupings, the brand-floor comparison and the framing around Apple and review counts are ours; the prices are Amazon's and Croma's. We re-read both shelves and log what changes.
Amazon's median smartwatch is Rs. 2,249. Croma's is Rs. 21,492.
We read both shelves on the morning of 2 September 2026. Amazon.in's popularity-sorted results for three smartwatch queries returned 54 distinct products, two of which were resistance bands the “fitness band” query dragged in — we dropped those, leaving 52 watches. Croma's results for the same three terms returned 80 distinct listings.
The medians are almost a factor of ten apart: Rs. 2,249 on Amazon against Rs. 21,492 on Croma. Sixty-two per cent of Amazon's shelf sells under Rs. 3,000 against twenty-eight per cent of Croma's, and Croma's dearest listing (Rs. 85,490) is more than four times Amazon's (Rs. 20,999).
One number explains nearly all of it. Croma lists 38 Apple Watch variants — 48 per cent of its entire shelf — between Rs. 17,994 and Rs. 85,490. Amazon's popularity-sorted results returned no Apple Watch at all.
| Metric | Amazon.in | Croma |
|---|
| Listings read | 52 watches | 80 |
| Median price | Rs. 2,249 | Rs. 21,492 |
| Median discount | 52% | 15% |
| Price range | Rs. 396 – Rs. 20,999 | Rs. 999 – Rs. 85,490 |
| Under Rs. 3,000 | 32 of 52 (62%) | 22 of 80 (28%) |
| Under Rs. 5,000 | 39 of 52 (75%) | 33 of 80 (41%) |
| Apple listings | 0 | 38 of 80 |
| Largest review count | 134,959 | 31 |
💡 Neither median describes a product you can buy. Amazon's Rs. 2,249 is the middle of a shelf of sub-Rs. 3,000 Indian brands; Croma's Rs. 21,492 is the middle of a shelf that is half Apple. They are measuring two different catalogues, not two prices for the same watch.
On the brands both stock, Croma is usually the cheaper one
This is the part that inverts the headline. Five brands appear on both shelves, and at the bottom of each brand's range Croma undercuts Amazon three times out of five.
GOBOULT is the widest gap: its cheapest Croma listing is Rs. 1,199 against Rs. 2,999 on Amazon. noise starts at Rs. 999 on Croma against Rs. 1,399 on Amazon, and Samsung at Rs. 4,799 against Rs. 4,899. Only boAt is cheaper on Amazon (Rs. 1,399 against Rs. 1,599), and Redmi is an exact tie at Rs. 1,999.
So the real difference is not that Croma charges more. It is that Croma's catalogue extends up into Apple and Amazon's extends down into a tier of brands Croma does not carry at all: Fire-Boltt, Fastrack, Pebble, pTron, Bouncefit, plus Fitbit, Amazfit and Garmin in the middle.
| Brand on both shelves | Amazon listings | Amazon floor | Croma listings | Croma floor | Cheaper |
|---|
| noise | 4 | Rs. 1,399 | 17 | Rs. 999 | Croma |
| boAt | 5 | Rs. 1,399 | 5 | Rs. 1,599 | Amazon |
| SAMSUNG | 2 | Rs. 4,899 | 5 | Rs. 4,799 | Croma |
| GOBOULT | 2 | Rs. 2,999 | 3 | Rs. 1,199 | Croma |
| Redmi | 2 | Rs. 1,999 | 1 | Rs. 1,999 | Tie |
₹ Fire-Boltt is the single biggest brand on Amazon's shelf and does not appear on Croma's. Seven listings, Rs. 1,199 to Rs. 1,999, a median badge of 89 per cent — and 134,959 ratings on its most-reviewed model. That one brand does much of the work of pulling Amazon's median down to Rs. 2,249.
The review gap is the largest difference on this page
If you take one thing from this comparison, it should probably not be a price. It should be that these two shelves offer wildly different amounts of evidence.
On Amazon, ten listings carry more than 10,000 ratings and six clear 50,000. The top is a Fire-Boltt Ninja Call Pro Plus at Rs. 1,199 with 134,959 ratings (3.8); a Fire-Boltt Phoenix Pro at Rs. 1,299 has 109,498; a noise Pulse 2 Max at Rs. 1,399 has 26,244 at 4.0 and a boAt Wave Call 3 at the same price has 26,625 at 4.1.
On Croma, only 37 of the 80 listings carry a rating count at all, and the largest on the entire shelf is 31. Several Apple listings costing Rs. 45,000 and up show one rating or none. That is not a criticism of the products; it means the usual tie-breaker simply is not available there. Our Croma smartwatch page covers that shelf on its own terms.
| Amazon's cheapest listings | Price | MRP | Off | Rating (reviews) |
|---|
| Bouncefit D20 Y68 fitness band smart watch | Rs. 396 | Rs. 999 | 60% | 3.2 (4,072) |
| Bouncefit M I D116 fitness band smart watch | Rs. 396 | Rs. 2,999 | 87% | 3.1 (599) |
| Advanced smart watch with SIM support, AMOLED | Rs. 499 | Rs. 5,999 | 92% | no rating (0) |
| ar T10 Ultra 2.09" infinite display smart watch | Rs. 699 | Rs. 1,499 | 53% | 3.2 (20) |
| GameSir H18 Pro, 2.01" HD, long battery | Rs. 939 | Rs. 4,999 | 81% | 3.8 (206) |
| Fire-Boltt Ninja Call Pro Plus, Bluetooth calling | Rs. 1,199 | Rs. 18,999 | 94% | 3.8 (134,959) |
| Fire-Boltt Phoenix Pro round, 1.39" HD | Rs. 1,299 | Rs. 11,999 | 89% | 3.9 (109,498) |
| Fire-Boltt Ninja Call Pro Max, Bluetooth calling | Rs. 1,299 | Rs. 2,000 | 35% | 3.8 (134,959) |
| Fire-Boltt Rise, 1.85" HD, Bluetooth calling | Rs. 1,299 | Rs. 11,999 | 89% | 3.9 (42,275) |
| Fire-Boltt Phoenix Ultra, 1.39" HD | Rs. 1,299 | Rs. 12,499 | 90% | 3.9 (109,498) |
| boAt Wave Call 3, 1.83" HD display | Rs. 1,399 | Rs. 6,999 | 80% | 4.1 (26,625) |
| noise Pulse 2 Max, 1.85", Bluetooth calling | Rs. 1,399 | Rs. 5,999 | 77% | 4.0 (26,244) |
| pTron Reflect Pro, 1.85", Bluetooth calling | Rs. 1,399 | Rs. 3,799 | 63% | 5.0 (4) |
| Fastrack (entry model) | Rs. 1,499 | Rs. 2,499 | 40% | 3.9 (2,553) |
Amazon's brands, and where its shelf stops
Grouped by brand, Amazon's shelf splits along the same line every Indian marketplace does — except that here the split has a hard ceiling.
Fire-Boltt (median 89 per cent off), boAt (80) and noise (70) occupy everything below Rs. 2,000. Fastrack (50), Pebble (39) and Redmi (46) hold Rs. 1,499 to Rs. 3,639. Above that, the discounts collapse: Amazfit's median badge is 20 per cent and every Fitbit listing on the shelf is at zero — Rs. 14,998 against an MRP of Rs. 14,999 on the Charge 6.
And the shelf stops at Rs. 20,999 (a Samsung Galaxy Watch8), with a Garmin Vivoactive 5 at Rs. 18,990 just behind it. If you want an Apple Watch, these popularity-sorted results will not show you one; Croma's shelf is where all 38 of them are.
| Brand | Listings | Discount range | Median off | Price range | Most reviews |
|---|
| Fire-Boltt | 7 | 35–94% | 89% | Rs. 1,199 – Rs. 1,999 | 134,959 |
| Fastrack | 6 | 36–55% | 50% | Rs. 1,499 – Rs. 3,499 | 2,553 |
| boAt | 5 | 75–81% | 80% | Rs. 1,399 – Rs. 1,599 | 26,625 |
| noise | 4 | 19–77% | 70% | Rs. 1,399 – Rs. 6,499 | 56,156 |
| Pebble | 4 | 39–43% | 39% | Rs. 2,849 – Rs. 3,639 | 611 |
| Amazfit | 3 | 8–40% | 20% | Rs. 8,999 – Rs. 15,999 | 6,191 |
| Fitbit | 3 | 0% | 0% | Rs. 8,998 – Rs. 14,998 | 5,939 |
| SAMSUNG | 2 | 46–51% | 48% | Rs. 4,899 – Rs. 20,999 | 4,051 |
| GOBOULT | 2 | 67% | 67% | Rs. 2,999 – Rs. 4,999 | 283 |
| Redmi | 2 | 33–60% | 46% | Rs. 1,999 – Rs. 2,699 | 729 |
| Amazon's top end | Price | MRP | Off | Rating (reviews) |
|---|
| Samsung Galaxy Watch8 40mm Bluetooth, Graphite | Rs. 20,999 | Rs. 38,999 | 46% | 4.3 (286) |
| Garmin Vivoactive 5, slate aluminium bezel | Rs. 18,990 | Rs. 34,990 | 46% | 4.1 (75) |
| Amazfit Active 3 Premium GPS running watch | Rs. 15,999 | Rs. 19,999 | 20% | 4.3 (331) |
| Fitbit Charge 6, Obsidian/Black aluminium | Rs. 14,998 | Rs. 14,999 | 0% | 3.4 (1,273) |
| Amazfit Bip Max 50mm, 2.07" AMOLED | Rs. 10,999 | Rs. 11,999 | 8% | 4.2 (494) |
| Amazfit Bip 6 46mm, 1.97" AMOLED, 14-day battery | Rs. 8,999 | Rs. 14,999 | 40% | 4.3 (6,191) |
| Fitbit Inspire 3 health & fitness tracker | Rs. 8,998 | Rs. 8,999 | 0% | 4.2 (5,939) |
How we compared these two shelves, and what this is not
Both shelves were read on the morning of 2 September 2026, logged out, with no filters beyond the query. Amazon.in: popularity-sorted results for “smartwatch”, “smart watch bluetooth calling” and “fitness band”, giving 54 distinct ASINs; two of those were resistance bands returned by the fitness-band query and are excluded from every figure here, leaving 52 watches. Croma: results for “smart watch”, “smartwatch” and “fitness band”, two pages each, giving 80 distinct listings. Sponsored placements are flagged in the underlying data and no listing here is an editorial recommendation. This is not a like-for-like product comparison: apart from the brand-floor column, which compares each brand's cheapest listing on each shelf, the products differ in display size, panel type, calling support and sensors, so medians and ranges describe catalogue coverage rather than the price of any one watch. The samples are different sizes and both are first-page snapshots rather than either retailer's full catalogue — where we say Amazon returned no Apple Watch, we mean none appeared in these popularity-sorted results, not that Amazon does not sell them. Prices change constantly and differ from checkout totals once bank and card offers, exchange value, no-cost EMI, coupons and delivery apply. We have not worn, charged or tested any device named here and make no claim about battery life, display quality, sensor or heart-rate accuracy, water resistance or software support; none of these devices is a medical instrument and nothing here is health or fitness advice. Ratings are each retailer's own aggregates of its buyers and have not been audited by us.
Which shelf is right for you
Under Rs. 3,000, go to Amazon — not because the prices are much better (Croma's floor is actually lower at Rs. 999) but because of the evidence. At Rs. 1,399 Amazon will show you a boAt with 26,625 ratings and a noise with 26,244. Croma will show you comparable watches with rating counts in single digits.
For an Apple Watch, Croma is the shelf that has them — 38 variants from Rs. 17,994 to Rs. 85,490, though at a median discount of 4 per cent, so the lever there is the card offer and exchange value at checkout rather than the listing price.
For Fitbit, Amazfit or Garmin, only Amazon carried them here, and be aware that every Fitbit listing on the shelf sat at zero discount. And if you have a specific noise, boAt, Samsung, GOBOULT or Redmi model in mind, check both — the cheaper shelf changes by brand, and on three of the five it was Croma. Our Amazon smartwatch price page tracks that shelf on its own.
The short version
Amazon: 52 watches, median Rs. 2,249 at 52 per cent off, 62 per cent under Rs. 3,000, no Apple in the results. Croma: 80 listings, median Rs. 21,492 at 15 per cent off, 38 of them Apple.
The 9.6× median gap is catalogue, not markup — on three of the five brands both stock, Croma is cheaper at the floor. The difference that actually changes a decision is evidence: Amazon's top listing has 134,959 ratings and ten clear 10,000; Croma's whole shelf tops out at 31.
Frequently Asked Questions
Is Amazon cheaper than Croma for smartwatches?
On the shelves we read on 2 September 2026, Amazon's median listing was Rs. 2,249 and Croma's Rs. 21,492 — but that gap is catalogue rather than markup. Croma listed 38 Apple Watch variants (Rs. 17,994 to Rs. 85,490) and Amazon's popularity-sorted results returned none, while Amazon carried a tier of brands Croma does not stock at all (Fire-Boltt, Fastrack, Pebble, pTron). On the five brands both carry, Croma was cheaper at the floor on three: noise (Rs. 999 vs Rs. 1,399), GOBOULT (Rs. 1,199 vs Rs. 2,999) and Samsung (Rs. 4,799 vs Rs. 4,899). Check the specific model on both.
Where can I buy an Apple Watch cheaper, Amazon or Croma?
We cannot answer that from these results, because no Apple Watch appeared in Amazon's popularity-sorted results for our three queries on 2 September 2026. Croma listed 38 Apple variants — Series 11, Series 10, SE, SE 3 and the Ultra 3 — from Rs. 17,994 (SE) to Rs. 85,490 (Ultra 3 GPS+Cellular), at a median discount of just 4 per cent. On a shelf where the listing discount barely moves, the levers that matter are the card or bank offer, exchange value and no-cost EMI applied at checkout, none of which appear in the listing price.
Which smartwatch has the most reviews on Amazon India?
On the shelf we read, the most-reviewed listing was a Fire-Boltt Ninja Call Pro Plus at Rs. 1,199 with 134,959 ratings (3.8). Behind it were a Fire-Boltt Phoenix Pro and Phoenix Ultra at Rs. 1,299 with 109,498 each, a Fire-Boltt Rise at Rs. 1,299 with 42,275, a boAt Wave Call 3 at Rs. 1,399 with 26,625 (4.1) and a noise Pulse 2 Max at Rs. 1,399 with 26,244 (4.0). Ten Amazon listings carried more than 10,000 ratings. For contrast, only 37 of Croma's 80 listings carried a rating count at all and the largest was 31.
What is the cheapest smartwatch on Amazon India?
Excluding two resistance bands the “fitness band” query returned, the cheapest watches on 2 September 2026 were two Bouncefit fitness-band smart watches at Rs. 396 (3.2 from 4,072 ratings, and 3.1 from 599), followed by an unbranded SIM-support smart watch at Rs. 499 with no ratings and an ar T10 Ultra at Rs. 699. The cheapest listing with a large review base was the Fire-Boltt Ninja Call Pro Plus at Rs. 1,199 with 134,959 ratings. We have not tested any of these and make no claim about how they perform.
Do Fitbit and Garmin get discounted on Amazon?
Not on this shelf. All three Fitbit listings sat at zero per cent off — the Charge 6 at Rs. 14,998 against an MRP of Rs. 14,999, and the Inspire 3 at Rs. 8,998 against Rs. 8,999. The single Garmin listing, a Vivoactive 5 at Rs. 18,990, showed 46 per cent off. Amazfit ran 8 to 40 per cent with a median of 20. Neither Fitbit nor Garmin appeared on Croma's shelf in these results. Discounts change constantly; check the live listing.
Prices & codes last verified: 2 September 2026
Every price, MRP, discount percentage, rating and review count on this page was read on the morning of 2 September 2026, logged out, with no filters beyond the query: Amazon.in's popularity-sorted search results for smartwatch, smart watch bluetooth calling and fitness band (54 distinct ASINs, of which two were resistance bands returned by the fitness-band query and are excluded from every figure here, leaving 52 watches), and Croma's search results for the same three terms, two pages each (80 distinct listings). This is not a like-for-like product comparison: apart from the brand-floor column, which compares each brand's cheapest listing on each shelf, the products differ in display size, panel type, calling support, sensors and generation, so medians and ranges describe catalogue coverage rather than the price of any single watch, and the two samples are different sizes. Both are first-page snapshots rather than either retailer's full catalogue — where we say no Apple Watch appeared in Amazon's results, we mean none was returned by these popularity-sorted queries, not that Amazon does not sell them. Listing prices change constantly and are not what you are charged at checkout, which depends on bank and card offers, exchange value, no-cost EMI, coupons, delivery and stock at the moment you buy; the price shown at your checkout prevails over anything here. We have not worn, charged, paired or tested any device named on this page and make no claim about battery life, display quality, sensor or heart-rate accuracy, water resistance, build quality, software support or value, and nothing here is a recommendation to buy from either retailer or any brand. None of these devices is a medical instrument, nothing on this page is health, fitness or medical advice, and no health-tracking claim by any manufacturer is verified or endorsed by us. An MRP is a maximum retail price declared by the seller and is not a price we have observed anyone paying; where we compare discount percentages we are describing arithmetic visible on the listing pages, and no wrongdoing by Amazon, Croma, Apple, Fire-Boltt, noise, boAt, Samsung, Fitbit, Garmin, Amazfit, Fastrack, GOBOULT or any other company named is stated or implied. Ratings and review counts are each retailer's own aggregates of its buyers and have not been independently audited by us. Zoutons may earn a commission if you buy through links on this page; it does not change what you pay, and nothing here was reviewed or approved by Amazon, Croma or any brand named.
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