Air Purifier Price India 2026: Amazon vs Croma Compared

We read both purifier shelves on the same morning - 21 August 2026 - and found three models stocked by both retailers. They are the only clean comparison available, because everything else on each shelf is a model the other does not carry, and comparing a Philips AC0920 to a Philips 1000i tells you about two machines rather than about two shops.

What those three show: on one of them the two stores are exactly level, and on the other two Amazon is cheaper by Rs. 1,901 and Rs. 6,500. Note the last two columns, which are the stated MRPs. On the Eureka Forbes AP 150 both stores state Rs. 9,000, so the badge difference is entirely a price difference. On the 355 they state Rs. 19,000 and Rs. 22,000 - three thousand rupees apart, for the same machine, on the same day.

Philips does not carry the same model numbers at both stores, but it does something more interesting: it prints modest discount badges at both. Two listings on Amazon at 15 and 11 per cent; four at Croma at 10, 11, 11 and 14. Six listings, two retailers, and not one badge above 15 per cent.

The 4200-series machine is the closest to a direct match. Both stores state the identical Rs. 27,995 MRP for it and price it Rs. 209 apart - Rs. 24,790 on Amazon and Rs. 24,999 at Croma. When a manufacturer publishes a real list price, both retailers use it and the prices converge. That is the whole point of this page.

This is the finding that separates the two stores, and it is not about price at all. Four water-purifier listings on Amazon state an MRP that is exactly one hundred times the price. Not approximately - exactly. Rs. 3,999 against Rs. 3,99,900. Rs. 4,399 against Rs. 4,39,900. Rs. 4,688 against Rs. 4,68,800. Rs. 10,999 against Rs. 10,99,900. Each one produces a 99 per cent discount badge.

A four-lakh-rupee domestic water purifier does not exist, and the exact hundredfold ratio across four unrelated sellers points at a data-entry pattern - a figure entered in paise, or a decimal misplaced in the same way four times - rather than at four separate attempts to mislead. We are not alleging intent. We are pointing out that the badge on these rows is arithmetic on a typo, and that two of them carry four-figure rating counts, so they are selling.

A fifth listing on the same shelf, an Rk Aqua Plus RO unit, states an MRP of Rs. 398 against a price of Rs. 3,989 - the same slip in the other direction, producing a zero per cent badge on a listing that is presumably discounted like its neighbours.

Croma's shelf, read the same morning, contains nothing of this kind. Across its 22 purifier listings the largest claim is 52 per cent, on a Livpure RO unit at Rs. 8,190 against a stated Rs. 16,990. That is an inflated MRP by any reasonable reading, and it is a different order of thing from Rs. 10,99,900.

• Compare the exact model number, not the brand. The three models stocked by both stores land Rs. 0, Rs. 1,901 and Rs. 6,500 apart. Brand-level generalisations would have missed all three results.
• Ignore the badge entirely on Amazon's water-purifier shelf. Four listings there show 99 per cent off because their stated MRP is exactly a hundred times the price, and a fifth shows zero per cent because its MRP is below its price.
• Use Philips as your sanity check. Six Philips listings across both stores carry badges between 10 and 15 per cent, and the one model both carry is priced Rs. 209 apart. That is what this category looks like when the list price is real.
• Prefer the store with the service network for RO units. A water purifier costs more in annual filter changes than in purchase discount, and Aquaguard, KENT and Livpure all sell service contracts through their own technicians rather than through the retailer.
• Check the rating count before the average. Croma publishes no rating above 25 anywhere in its purifier read; Amazon's counts run into five figures. On this category that is the single biggest advantage the marketplace has.