![AJIO coupon-eligible merchandise on a purple colour-blocked banner — a GOSRIKI kurta suit set listed at 90% off beside WROGN sneakers and a RIO satchel, the kind of deeply-badged product where AJIO's discount threshold decides what a coupon actually takes off]()
The usual complaint about AJIO coupons is that the extra 30% off does not take 30% off. AJIO's own promotions policy explains why, and gives the example itself: a product already at 50% off, plus an extra 30% coupon, "may result in total product discount of 60% only". The coupon buys you the gap to a threshold, not its own face value.
📅 Update log:
6 November 2026: first published. Read from AJIO's own AJIO Promotions Policy at ajio.com/ajio-own-sale-policy, logged out, from India, with a plain fetch. The document is published by Reliance Retail Limited and covers ajio.com and luxe.ajio.com. Every figure, clause number, worked example and quotation on this page is from that document. The 41%-to-60% threshold band and the 50%-plus-30%-equals-60% example are AJIO's own words, quoted with its own qualifier "or higher or lower" intact. The only arithmetic of ours is the note that a Rs. 10,000 order reaches the stated Rs. 1,000 cap on the 10% instant discount, which applies AJIO's two published figures and is labelled where it appears. Specific named offers in the policy are reported as terms it sets out, not as offers live today — AJIO states they can be withdrawn at any time.
The ceiling: AJIO says 50% plus 30% can come to 60%
Most people meet this rule at checkout, when an extra-30%-off coupon takes far less than 30% off. AJIO publishes the reason near the top of its own promotions policy, in plain language.
"What's foremost to note is that the maximum amount you could get off on your choice of product depends on the site discount threshold or coupon threshold, which in turn could vary from 41% to 60% or higher or lower. For example, a product on 50% discount – after applying an extra 30% discount may result in total product discount of 60% only."
Read that example twice: a 30% coupon on a 50%-off product adds ten percentage points, not thirty. The total is capped at the threshold, and the coupon only buys you the distance between where the product already was and where the ceiling is.
AJIO's own qualifier matters and is quoted above: the band "could vary from 41% to 60% or higher or lower". So this is not a fixed 60% cap across the site — it is a per-product threshold that AJIO does not publish item by item, and the policy says elsewhere that eligibility is shown on the individual product page.
Check the price after the coupon, not the percentage the coupon advertises. On a product already discounted steeply, the marginal benefit of an extra-X%-off code can be a fraction of X — and on this policy that is working as designed, not failing.
The five discount types AJIO names, and how each one behaves
The policy separates its offer mechanics into named types, which matters mostly because they refund differently.
| What AJIO calls it | What the policy says it does |
|---|
| Trade Discount | A regular discount off MRP on a select range, independent of any promotion. MRP minus Trade Discount = the List Price |
| Coupon Discount | A voucher applied on a select range. Whether it combines with a Trade Discount is "at the sole discretion of AJIO" |
| Buy X Get Y (BXGY) | 100% off the List Price of Y items — applied to the lowest-priced products in the basket, and refunded on a weighted average |
| Buy A at B (BAAB) | A fixed bundle price for a set quantity; the benefit is apportioned on a weighted average for refunds too |
| End of Season Sale | Discounts on MRP "until stocks last", and the range may increase or decrease at any time without prior notice |
| First Purchase Offer | Once per User; cannot be combined with anything except Trade Discounts; lost permanently if you cancel or return |
The bundle rules are the ones that surprise people. On a Buy X Get Y offer the 100% discount is applied "to Products with the lowest List Price amongst the chosen Products" — so the free item is the cheapest thing in the basket, not the one you picked as the freebie.
And the refund on any bundle offer is calculated on a weighted average, not on the item's own price. The policy says the benefit "would be apportioned amongst the Products purchased on a weighted average basis" and that on return "the refund payable by AJIO on such Product would be the value of the Product calculated on a weighted average basis". Return one item from a three-for-two and you get back its apportioned share, not its list price.
What a refund looks like, in AJIO's own worked examples
The policy prints four illustrations, and they all land on the same principle: you are refunded the exact amount you paid.
One product. MRP Rs. 2,000, a 20% Trade Discount and a 20% Coupon Discount, so the User pays Rs. 1,280 — and on cancellation or return is refunded Rs. 1,280. Not Rs. 2,000, and not Rs. 1,600.
Two products, one discounted. The Rs. 2,000 item at Rs. 1,280 plus an undiscounted Rs. 1,500 item, total Rs. 2,780. Cancel the first and you get Rs. 1,280; cancel the second and you get Rs. 1,500; cancel both and you get Rs. 2,780. The discount does not get redistributed across the order.
Then there is the sentence that reads badly out of context. Clause 3.12.1 closes: "If the User had opted for 'Cash on Delivery' as the preferred mode of payment, the User will not be entitled to any refund upon cancellation." On a cancellation before delivery that is simply the arithmetic of an order you have not paid for yet — there is no money with AJIO to return. It is flagged here because quoted cold it looks like a forfeiture, and it is not one.
SuperCash: seven days, and it can come back already expired
AJIO SuperCash is not a balance that waits for you. The policy states: "These SuperCash are valid for 7 days from the time of registration post which these SuperCash will appear in expired state in the user's ledger and they cannot be redeemed."
The harder rule is what happens when you spend SuperCash and then cancel. The policy says the SuperCash is re-credited "in active or expired state depending on the original expiry duration of the SuperCash while they were credited" — the original clock keeps running through the order.
AJIO's own example: "If the SuperCash were credited on 1st July and if the expiry was on 7th July and if the user cancels the order on 8th July, then the SuperCash will be shown in user's wallet as expired." You get it back and it is worthless the moment it lands.
On returns there is a further lag: the policy notes the SuperCash is credited back "when the return request is processed and not when the return request is created", which pushes the re-credit later still against a clock that never paused.
The referral programme, with every number it publishes
| Referral rule | What the policy states |
|---|
| Referee, on successful signup | Rs. 100 SuperCash, instantly |
| Referrer, after the referee orders | Rs. 100 SuperCash — but only once the 30-day return window closes |
| If the referee cancels, refuses, returns or exchanges | No credit at all to the referrer |
| Value of one AJIO point | Rs. 1, redeemable only on AJIO |
| Monthly cap on referral rewards | 1,500 SuperCash per month, for the previous month's referrals |
| Transferability | Non-transferable, for both parties |
| SuperCash validity | 7 days from registration, then it shows as expired and "cannot be redeemed" |
The asymmetry is the thing to notice. The person being referred gets Rs. 100 instantly on signup. The person who referred them waits for an order to be placed AND for a 30-day return window to close — and if the referee cancels, refuses delivery, returns or exchanges, "there will be no credit of AJIO SuperCash to Referrer's AJIO Wallet".
The monthly cap is 1,500 SuperCash, paid for the previous month's referrals, which at Rs. 1 a point puts a ceiling of Rs. 1,500 a month on referral earnings — that is fifteen successful referrals, each of which must survive a month without being returned.
And both sides' rewards are SuperCash, which is non-transferable, AJIO-only, and subject to the seven-day clock above.
The offers the policy describes but does not promise are live
This document also sets out the terms of several specific, named promotions. AJIO states that each is for a limited period and "can be withdrawn by AJIO at any point of time, including after it has been announced" — so what follows is a record of the terms in the policy, not a claim that any of them is running today. Check the live site.
A 10% instant discount. The policy sets eligibility at "10% of the order value as instant discount ... on minimum purchase of Rs. 3000 and above on Specified Products", with "the maximum discount that can be availed by a User using this Offer during the Offer Term is Rs. 1000". A Rs. 10,000 order therefore hits the cap at Rs. 1,000, and anything above that earns nothing further — that arithmetic is ours, applying AJIO's two published figures.
A voucher above Rs. 5,000. Customers "who have made purchases above Rs.5000 (Five Thousand) may be eligible to win an electronic discount voucher", sent to the registered email 24 hours after the purchase and redeemable against a specific boAt product on the platform. Note the conditional wording in AJIO's own text: may be eligible to win.
The ROne membership programme. "ROne Member earns 1 ROne Point for every one hundred rupees (INR 100) spent" on Reliance products and services on the platform. The policy reserves the right to change the earn rate, the redemption rate, the validity of points and the qualifying purchases — or to terminate any member's membership — "without assigning any reasons".
The First Purchase Offer is spent whether or not you keep the thing
Three rules, and the third is the one that costs money.
One: "Users may avail the benefit of the First Purchase Offer only once." Two: the coupon "cannot be combined with any other offers, promotions or discounts offered by AJIO (other than Trade Discounts)".
Three, and this is the catch: "if you wish to cancel or return your purchase, you will no longer be eligible for availing this offer again." So a first order that does not fit burns the first-order discount permanently. On a platform where the published return window on apparel is set per product page, that is a real risk on a size-sensitive first purchase.
How much of this AJIO can change, and when
The policy is unusually direct about its own mutability. It reserves the right to modify any promotion's terms "at any time without assigning any reasons, and without any prior intimation to the Users"; to withdraw all or part of its promotions "without having to service any notice on the User"; and, during an end-of-season sale, to increase or decrease the discount range mid-sale with no written notice.
It also states that promotions run "only until stocks last" and that AJIO holds "the unconditional right to modify, suspend, or cancel any promotion any time".
None of this is unusual for an Indian marketplace promotions policy, and nothing here says any of it is unlawful or unfair. The reason to read it is narrower: it means a discount seen yesterday is not a commitment, and the only reliable number is the one in your cart right now.
Frequently Asked Questions
Why does my AJIO coupon take off less than the percentage it advertises?
Because AJIO applies a total discount threshold per product, and it says so in its own promotions policy. The policy states: "the maximum amount you could get off on your choice of product depends on the site discount threshold or coupon threshold, which in turn could vary from 41% to 60% or higher or lower. For example, a product on 50% discount – after applying an extra 30% discount may result in total product discount of 60% only." In AJIO's own example the 30% coupon adds ten percentage points, not thirty, because the product was already at 50% and the ceiling is 60%. Note AJIO's own qualifier — "or higher or lower" — so this is a per-product threshold, not a fixed site-wide 60% cap. The policy also says not every product is coupon-eligible and that eligibility is shown on the product page.
How long does AJIO SuperCash last?
Seven days from the time of registration. The policy: "These SuperCash are valid for 7 days from the time of registration post which these SuperCash will appear in expired state in the user's ledger and they cannot be redeemed." The clock does not pause if you spend it. If you use SuperCash on an order and then cancel or return, it is re-credited "in active or expired state depending on the original expiry duration" — AJIO's own example has SuperCash credited on 1 July, expiring 7 July, an order cancelled on 8 July, and the SuperCash returning already expired. On returns it only comes back when the return request is processed, not when it is raised.
How much can I earn from AJIO referrals?
Rs. 100 per successful referral, capped at 1,500 SuperCash a month. The policy gives the referee Rs. 100 of SuperCash instantly on successful signup, and gives the referrer Rs. 100 only once the referee has placed an order and the 30-day return window has closed. If the referee cancels, refuses delivery, returns or exchanges the order, the referrer gets nothing. "Only a maximum of 1500 AJIO SuperCash per month shall be deposited into Referrer's AJIO Wallet", paid for the previous month's referrals, and one AJIO point is worth Rs. 1. Both sides' rewards are non-transferable, redeemable only on AJIO, and subject to the seven-day SuperCash expiry.
If I return one item from an AJIO Buy X Get Y offer, what do I get back?
Its weighted-average value, not its listed price. The policy says the benefit of a Buy X Get Y or Buy A at B offer "would be apportioned amongst the Products purchased on a weighted average basis", and that on return "the refund payable by AJIO on such Product would be the value of the Product calculated on a weighted average basis". It also matters which item is free: on Buy X Get Y the 100% discount is applied "to Products with the lowest List Price amongst the chosen Products". On ordinary, non-bundled orders the rule is simpler and better for you — AJIO's worked examples refund "the exact amount paid" per item, so a Rs. 2,000 MRP product bought for Rs. 1,280 refunds at Rs. 1,280.
Can I use the AJIO first purchase coupon again if I return the order?
No. The policy says the offer is gone. "You would be eligible for the First Purchase Coupon if and only if you are about to make your first-ever buy on the site. However, if you wish to cancel or return your purchase, you will no longer be eligible for availing this offer again." It can be used once, it is lost on a cancellation or return, and it "cannot be combined with any other offers, promotions or discounts offered by AJIO (other than Trade Discounts)". Practically: if your first AJIO order is size-sensitive, the first-purchase discount is riding on that order fitting. AJIO's return windows are set per product page, so check the window on the item before you use the coupon on it.
Prices & codes last verified: November 6, 2026
Every figure, clause number, worked example and quotation on this page was read from AJIO's own AJIO Promotions Policy at ajio.com/ajio-own-sale-policy on 6 November 2026, logged out, from India. The document is published by Reliance Retail Limited and states that it covers ajio.com and luxe.ajio.com. The discount-threshold band is quoted exactly as AJIO states it, including its own qualifier that it "could vary from 41% to 60% or higher or lower" — it is a per-product threshold that AJIO does not publish item by item, and this page does not present it as a fixed site-wide cap. The 50%-plus-30%-equals-60% illustration is AJIO's own example, not ours. The only arithmetic of ours is the observation that a Rs. 10,000 order reaches the stated Rs. 1,000 ceiling on the 10% instant discount; it applies AJIO's two published figures and is labelled where it appears. The specific named promotions described here — the 10% instant discount above Rs. 3,000, the boAt voucher above Rs. 5,000, the First Purchase Offer, the referral programme and the ROne points rate — are reported as terms the policy sets out, not as offers available today. AJIO states each is for a limited period and can be withdrawn "at any point of time, including after it has been announced", and reserves the right to change any promotion's terms "without assigning any reasons, and without any prior intimation to the Users". Check the live site and the individual offer's own terms before relying on anything here. This is a reading of a published policy on one day. It is not legal or financial advice, it is not a complete account of AJIO's terms, and it does not assess any clause against Indian consumer law or allege that any term is unlawful, unfair or improperly applied. Policies change without notice.
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