AJIO's own catalogue, read on 18 August. The prices range ten-fold; the stated MRPs range thirty-fold and several of them are shared between unrelated labels.
We read 189 AJIO kurta listings on 18 August 2026 and seated 23 under Rs. 1,000. Seven of them state an MRP of exactly Rs. 4,345 - across three unrelated labels - and six more state exactly Rs. 4,596. In the same read, V-MART discounts a cotton kurta by eight rupees and MAX by 14 to 20 per cent. Both systems sell garments between Rs. 300 and Rs. 950, so the badge is telling you about the seller, not the kurta.
Every price below was pulled from AJIO on August 18, 2026 and checked against the MRP on the listing. Stack them with the live codes on our AJIO coupons page, which the deals desk re-verifies daily.
Eight listings under Rs. 310, including a men's kurta discounted by eight rupees and five Popmantra prints sharing one price.
Rs. 90 for a floral-print straight kurta, 70 per cent off a stated Rs. 299.
Why it earned its spot Ninety rupees, against a stated MRP of Rs. 299 - the most modest claim on the page.
Rs. 159 for a printed straight kurta - one of five Popmantra kurtas at exactly this price.
Why it earned its spot Five different prints from one label, all Rs. 159, all 84 per cent off Rs. 995.
Rs. 190 for a leaf-print straight kurta, 81 per cent off a stated Rs. 999.
Why it earned its spot The cheapest of six Maheshvi kurtas in the read, five of which cost Rs. 210.
Rs. 191 for a men's cotton kurta at four per cent off a stated Rs. 199.
Why it earned its spot Eight rupees off. The only listing here priced like a shop shelf.
Rs. 239 for a kurta set, 88 per cent off a stated Rs. 1,995.
Why it earned its spot Two garments for Rs. 239, which is where the set economics start on this page.
Rs. 260 for a floral kurta set, 87 per cent off a stated Rs. 1,999.
Why it earned its spot SVARAA appears more than twenty times in this read at MRPs from Rs. 1,199 to Rs. 4,640.
Rs. 300 for a V-neck straight kurta, 85 per cent off a stated Rs. 1,999.
Why it earned its spot The same Rs. 1,999 MRP that Biba, MEERANSHI and SVARAA state in this read.
Rs. 305 for a striped kurta at 49 per cent off a stated Rs. 599.
Why it earned its spot A Reliance in-house brand, priced at half its MRP rather than a fifth of it.
High-street labels at 10 to 29 per cent off Rs. 399 to Rs. 599, sitting beside marketplace labels at 82 to 86 per cent off Rs. 2,198 to Rs. 2,599 - for the same money.
Rs. 319 for a floral kurta with insert pockets, 20 per cent off Rs. 399.
Why it earned its spot The second-smallest badge here, and one of the few listings naming a genuine feature.
Rs. 354 for a floral print straight kurta, 29 per cent off Rs. 499.
Why it earned its spot One of eight listings in this read priced at exactly Rs. 354 off a stated Rs. 499.
Rs. 354 and a stated Rs. 499 - the same two numbers as the AVAASA kurta above it.
Why it earned its spot Two different brands, the same price, the same MRP, the same badge.
Rs. 364 for a printed flared kurti, 86 per cent off a stated Rs. 2,599.
Why it earned its spot Nyrika appears twenty times in this read at MRPs from Rs. 1,299 to Rs. 4,799.
Rs. 396 for a two-piece straight kurta set, 82 per cent off a stated Rs. 2,198.
Why it earned its spot Six Kiana sets in the read run Rs. 396 to Rs. 665 against MRPs of Rs. 1,898 to Rs. 3,498.
Rs. 399 for a floral print straight kurta, 20 per cent off a stated Rs. 499.
Why it earned its spot MAX prices at 10 to 20 per cent off through this read, never more.
Rs. 400 for a bandhani-print straight kurta, 80 per cent off a stated Rs. 1,999.
Why it earned its spot A named traditional print, at the same Rs. 1,999 template MRP.
Rs. 446 for a cotton printed kurti, 52 per cent off a stated Rs. 930.
Why it earned its spot One of the few listings here that names its fabric, at an unrounded MRP.
Rs. 4,345 stated by three unrelated brands, Rs. 4,596 by two more, and a Rs. 5,999 claim on a suit set that sells for Rs. 780.
Rs. 499 for an Anarkali set - 89 per cent off a stated Rs. 4,345.
Why it earned its spot Three unrelated labels in this read state the identical MRP of Rs. 4,345.
Rs. 506 for a kurta and pants set, 87 per cent off a stated Rs. 3,999.
Why it earned its spot Two garments at Rs. 506 - about Rs. 150 above the single kurtas beside it.
Rs. 599 for an embroidered straight kurta, 14 per cent off a stated Rs. 699.
Why it earned its spot The dearest MAX listing in the read still shows the smallest kind of badge.
Rs. 699 for a kurta set with a jacket, 86 per cent off a stated Rs. 4,999.
Why it earned its spot A jacket layer at Rs. 699, against a stated MRP of Rs. 4,999.
Rs. 780 against a stated Rs. 5,999 - the biggest number in the read.
Why it earned its spot Rs. 5,999 stated, Rs. 780 charged, on an embroidered three-piece suit set.
Rs. 919 for an embroidered Anarkali set with dupatta, 80 per cent off Rs. 4,596.
Why it earned its spot Rs. 4,596 is stated six times in this read, by SRILICA and by SVARAA.
Rs. 927 for an embroidered kurta set, 79 per cent off a stated Rs. 4,415.
Why it earned its spot The top of this page is Rs. 927 - ten times the cheapest kurta on it.
First: ignore the badge entirely on this aisle, where one MRP is shared by three unrelated labels - the same pattern we found in AJIO jeans and trousers under Rs. 999. Second: count the pieces, because a kurta, a kurta-and-bottom set and a three-piece with a dupatta are different purchases and the step between them is only Rs. 80 to Rs. 150 here. Third: read for fabric and cut - cotton, no-darts, flared - since those are the only checkable claims in most of these listings. Fourth: check the live coupon page before checkout, because a store code applies on top of a price that the strike-through has already stopped describing.
| Product | Sale price | MRP | Discount |
|---|---|---|---|
| FASHION WORLD floral kurta | Rs. 90 | Rs. 299 | 70% |
| Popmantra straight kurta | Rs. 159 | Rs. 995 | 84% |
| Maheshvi leaf-print kurta | Rs. 190 | Rs. 999 | 81% |
| V-MART men's cotton kurta | Rs. 191 | Rs. 199 | 4% |
| Popmantra micro-print kurta set | Rs. 239 | Rs. 1,995 | 88% |
| SVARAA floral kurta set | Rs. 260 | Rs. 1,999 | 87% |
| FORKEY V-neck kurta | Rs. 300 | Rs. 1,999 | 85% |
| AVAASA striped kurta | Rs. 305 | Rs. 599 | 49% |
| YOUSTA kurta with pockets | Rs. 319 | Rs. 399 | 20% |
| AVAASA floral kurta | Rs. 354 | Rs. 499 | 29% |
| FUSION floral kurta | Rs. 354 | Rs. 499 | 29% |
| Nyrika printed flared kurti | Rs. 364 | Rs. 2,599 | 86% |
| Kiana 2-piece kurta set | Rs. 396 | Rs. 2,198 | 82% |
| MAX floral kurta | Rs. 399 | Rs. 499 | 20% |
| MEERANSHI bandhani kurta | Rs. 400 | Rs. 1,999 | 80% |
| Rajnandini cotton kurti | Rs. 446 | Rs. 930 | 52% |
| GOSRIKI Anarkali set | Rs. 499 | Rs. 4,345 | 89% |
| FABNEX kurta and pants set | Rs. 506 | Rs. 3,999 | 87% |
| MAX embroidered kurta | Rs. 599 | Rs. 699 | 14% |
| ASHRIFAB kurta set with jacket | Rs. 699 | Rs. 4,999 | 86% |
| Dayaachi embroidered suit set | Rs. 780 | Rs. 5,999 | 87% |
| SRILICA Anarkali set with dupatta | Rs. 919 | Rs. 4,596 | 80% |
| 18INDIA embroidered kurta set | Rs. 927 | Rs. 4,415 | 79% |
Seven listings in this read state an MRP of exactly Rs. 4,345, and they belong to three unrelated labels - GOSRIKI, SVARAA and AAGHNYA FASHION. Six more state exactly Rs. 4,596, from SRILICA and SVARAA. Seven state Rs. 1,999, across six brands. An MRP that several unconnected sellers state to the rupee is a template field rather than a price any of them set, so a badge calculated from it measures nothing. We sort the page by what you pay, print the stated MRP as a claim, and name the cases where the same figure recurs.
MAX, AVAASA MIX N' MATCH, YOUSTA and V-MART are chain brands that also sell these garments in physical shops, and in this read they state MRPs of Rs. 199 to Rs. 699 and discount them by 4 to 29 per cent. The marketplace labels state Rs. 1,995 to Rs. 5,999 and discount them by 79 to 89 per cent. Both groups sell between Rs. 300 and Rs. 950. Seating them together is the point of the page: it is the only way to show that the badge is a property of the seller's MRP policy and not of the garment.
A single kurta, a two-piece set and a three-piece set with a dupatta are three different purchases, and on this page the steps between them are consistent and small: Popmantra's single kurta is Rs. 159 and its two-piece set Rs. 239; single kurtas cluster at Rs. 354 while two-piece sets start at Rs. 396; the three-piece sets with dupattas run Rs. 780 to Rs. 927. Every pick's spec strip says how many pieces the listing claims, because that step is worth roughly Rs. 80 to Rs. 150 and the badges are worth nothing.
AJIO's catalogue returns a price, an MRP and a product type for every listing, but no rating and no rating count on any of the 189 rows we read. That is a real gap and we would rather say so than manufacture confidence: nothing on this page carries a crowd behind it the way a Myntra or Amazon listing does. It is also why we lean harder here on the checkable facts - fabric where the listing names it, piece count, cut, and how often a stated MRP recurs across unrelated brands.
Because the discount is calculated from an MRP the seller states, and on this aisle several unrelated sellers state exactly the same one. In our read of 189 listings on 18 August 2026, seven state an MRP of Rs. 4,345 - and they belong to three different labels, GOSRIKI, SVARAA and AAGHNYA FASHION. Six state Rs. 4,596, from SRILICA and SVARAA. Seven state Rs. 1,999, across six brands including Biba. When several unconnected sellers quote a figure to the rupee, it is a field in a listing template rather than a price any of them charged. The proof is in the same read: the chain labels, which also sell in physical shops, state MRPs of Rs. 199 to Rs. 699 and mark them down by 4 to 29 per cent - and their garments sell for the same Rs. 300 to Rs. 950 as the ones claiming 89 per cent off.
It is a Rs. 500 garment, and the honest way to judge it is against other Rs. 500 garments rather than against a strike-through. What Rs. 500 buys in this read is a two-piece set - kurta and bottom - in a printed synthetic or cotton-blend fabric, typically with a straight or A-line cut and printed rather than dyed or hand-worked detail. Add roughly Rs. 300 to Rs. 400 and you reach the three-piece sets with a dupatta at Rs. 780 to Rs. 927. Add nothing and drop to Rs. 354 and you get a single kurta. Those steps are consistent across labels and they are the real economics of the page. What we cannot tell you is how any of it washes, since we have not handled a single item here, and marketplace ethnic wear varies more in finishing than in photograph.
They land in the same band, which is the surprise. In this read Reliance's own AVAASA MIX N' MATCH and YOUSTA labels sell at Rs. 305 to Rs. 425 with badges of 20 to 49 per cent off MRPs of Rs. 399 to Rs. 599. MAX, a department-store chain, sells at Rs. 399 to Rs. 599 at 10 to 20 per cent off. The marketplace labels - Popmantra, Maheshvi, SVARAA, Nyrika, Kiana - sell at Rs. 159 to Rs. 665 with badges of 70 to 89 per cent off MRPs up to Rs. 4,999. So the marketplace labels do reach lower, to Rs. 90 and Rs. 159, and the chain labels do not go below about Rs. 305. Above that the two systems overlap almost completely, and the difference is what you can do if it goes wrong: a chain brand has shops and a returns process behind it.
Not in the catalogue data we read. Across all 189 listings from the three queries on 18 August 2026, AJIO returned a price, an MRP, a brand and a product type, and no rating or rating count on any row. That is why no pick on this page carries a rating pill, and it is a genuine limitation of shopping this aisle: on Amazon or Myntra you can lean on a four-figure review count to sort a no-name listing from a bad one, and here you cannot. It leaves you with the checkable things - the fabric where a listing names it, the cut, the piece count, the size chart and the return window - plus the price itself. We would rather tell you the evidence is missing than dress up the badges as a substitute for it.
Usually yes, and on this aisle that is the only discount worth tracking, since the listing badge is calculated from an MRP that in several cases three brands share. Store coupons and bank offers at AJIO typically apply to the cart value after the listing price, generally with a minimum spend - which matters here, because most of these garments are Rs. 300 to Rs. 950 and one kurta will often not clear the threshold while two will. We did not test any code at checkout for this page and will not quote a saving. What the read gives you is a baseline to beat: Rs. 90 to Rs. 191 for a single kurta at the bottom of the market, about Rs. 354 for a chain-label one, Rs. 396 to Rs. 506 for a two-piece set, and Rs. 780 to Rs. 927 for a three-piece with a dupatta.






















