![Three of the women's garments from the 23 August 2026 reads of Myntra and Nykaa Fashion - two kurta sets and a co-ord set, as photographed on their own listing pages]()
We read Myntra and Nykaa Fashion on the same day, 23 August 2026, from each store's own product feed - 79 listings on Myntra's women's kurta shelves and 152 on Nykaa Fashion's women's category. The question was not which is cheaper. It was what each store's numbers actually measure.
The answer splits cleanly. Myntra publishes ratings on effectively everything and pools the counts across a brand; Nykaa Fashion publishes no ratings at all. Myntra shares one Rs. 4,345 MRP across six garments from two brands; Nykaa Fashion repeats Rs. 1,599 across nine. On neither shelf is the discount badge worth reading.
🛍 Both shelves read on 23 August 2026
Myntra: 79 listings · Nykaa Fashion: 152 listings
Myntra badges 43-84% · Nykaa Fashion 5-81% · no ratings on Nykaa Fashion
📅 Update log:
23 Aug 2026 — first published. Both stores read the same day from their own product feeds: Myntra's women-kurtas and women-kurta-sets shelves (79 listings) and Nykaa Fashion's women's category feed, four pages (152 listings). Every figure on this page comes from those two reads. We re-read both shelves monthly and will log here if either store starts or stops publishing ratings, or if the shared-MRP pattern changes.
The Short Answer: Two Shelves, Two Different Numbers
We read both stores on the same day with the same method - 79 Myntra listings and 152 Nykaa Fashion listings on 23 August 2026, pulled from each store's own product feed rather than from its marketing pages. The useful difference between them is not price. It is what the discount percentage and the rating are actually measuring.
On Myntra you get ratings on essentially everything, and the count beside the star is frequently a brand-level number rather than a garment-level one. On Nykaa Fashion you get no ratings at all - not one of the 152 listings we read carried a score or a review count - but you get a house label whose discounts are small and consistent enough to be read as a real markdown.
So the two stores fail you in opposite directions. Myntra gives you evidence you have to discount; Nykaa Fashion gives you none to discount.
| What we measured | Myntra | Nykaa Fashion |
|---|
| Listings read on 23 Aug 2026 | 79 (women's kurtas and kurta sets) | 152 (women's category feed, 4 pages) |
| Listings with a rating published | Effectively all of them | None - 0 of 152 |
| Rating counts | Pooled across a brand's catalogue in several cases | Not published at all |
| Discount range in the read | 43% to 84% | 5% to 81% |
| Most repeated stated MRP | Rs. 2,999 (8 listings), Rs. 4,345 (6), Rs. 2,199 (5) | Rs. 1,599 (9 listings), Rs. 1,999 (8), Rs. 1,499 (8) |
| House label behaviour | Anouk claims Rs. 4,599, sells at Rs. 1,079 (77% off) | Twenty Dresses cut a flat 30-35% on 14 of its 15 listings |
| Cheapest listing seated | Rs. 354 kurta (stated MRP Rs. 999) | Rs. 307 wrap top (stated MRP Rs. 1,395, flagged CLEARANCE) |
| Colourway repetition found | 6 of 7 GoSriKi/SZN sets share one Rs. 4,345 MRP | 7 of 15 house-label listings are one dress in seven colours |
The Badge: What a Discount Percentage Means on Each Store
A discount badge is arithmetic over a stated MRP. Both stores show one; neither guarantees that any garment ever sold at it. What differs is how consistently the MRP field behaves.
On Myntra, one MRP is often shared across garments. Six listings in our kurta pull state exactly Rs. 4,345 - four from GoSriKi, two from SZN - on six different garments selling between Rs. 825 and Rs. 999. Rs. 2,999 appears eight times, Rs. 2,199 five. When one figure covers garments priced two and a half times apart, the percentage calculated from it is not measuring any of them.
On Nykaa Fashion, the same thing happens with round price points - Rs. 1,599 nine times, Rs. 1,999 and Rs. 1,499 eight each - but the shelf also contains a clean control group. Brands with their own shops mark down like shops: Outzidr 5 per cent, Fable Street 9, Styli 21, U.S. Polo Assn. 24 to 34, H&M 35. And Nykaa Fashion's own label, Twenty Dresses, cuts a flat 30 to 35 per cent on 14 of its 15 listings.
| Store | Listing | Price | Stated MRP | Badge |
|---|
| Myntra | KKOUTFITS kurta | Rs. 354 | Rs. 999 | 65% |
| Myntra | SURHI cotton kurta | Rs. 364 | Rs. 1,999 | 82% |
| Myntra | Varanga yoke kurta | Rs. 718 | Rs. 4,599 | 84% |
| Myntra | SEAKART kurta and trousers | Rs. 567 | Rs. 999 | 43% |
| Nykaa Fashion | Outzidr pearl tank top | Rs. 665 | Rs. 699 | 5% |
| Nykaa Fashion | NOBARR casual shorts | Rs. 600 | Rs. 2,999 | 80% |
| Nykaa Fashion | MYSHKA cotton co-ord set | Rs. 950 | Rs. 4,999 | 81% |
| Nykaa Fashion | Twenty Dresses cotton skort | Rs. 630 | Rs. 899 | 30% |
The rule that works on both stores: compare rupee prices across listings, never badges. A 5 per cent cut on Nykaa Fashion and an 84 per cent cut on Myntra tell you about the two MRP fields, not about the two garments. Where a brand also sells through its own shops - H&M, U.S. Polo Assn., Anouk in Myntra's stores - the stated list price is at least one you can check somewhere else.
The Ratings: One Store Has Them, and They Are Pooled
Myntra publishes a rating and a rating count on effectively every listing, which sounds decisive until you compare siblings. In our pull, KJTRENDS shows 4,361 ratings against two different kurtas, FLOWERVELLY 14,010 against two, Rimeline 836 against two, AAFAMI 583 against two and Sangria 11,848 against two. The same count attached to different garments means the number describes a label's catalogue rather than the item.
It is not universal - Keitra's two listings show 16,420 and 10,263, and SZN's four show 8,629, 0, 47 and 79 - which is exactly why the count has to be read alongside the star. A 4.6 from thirteen ratings and a 4.6 from 14,010 are the same number and completely different evidence.
Nykaa Fashion publishes neither. Across all 152 listings we read, the rating and review-count fields came back empty every time. That is a material absence on a shelf sold almost entirely through photographs, and it means a buyer is left with price, stated fibre, cut and whatever they know about the brand.
| Listing | Store | Score | Sample behind it |
|---|
| Tabeedah handloom kurta | Myntra | 4.6 | 13 ratings |
| FLOWERVELLY kurta with pyjamas | Myntra | 4.6 | 14,010 - shared with a second listing |
| GoSriKi gotta patti set | Myntra | 4.2 | 33,196 - the largest in the read |
| SZN kurta set at Rs. 999 | Myntra | 3.9 | 79 ratings |
| Any Nykaa Fashion listing | Nykaa Fashion | None published | None published |
How Many Garments Are Actually on the Shelf?
Both stores inflate apparent choice with colourways, and both do it at roughly the same rate. Seven of Nykaa Fashion's fifteen house-label listings in our pull are one puff-sleeve dress in seven colours at Rs. 1,088; four PIMU listings are one dress at Rs. 1,000; three Blissclub sweatpants are one garment. On Myntra, four of GoSriKi's listings and two of SZN's carry the same Rs. 4,345 MRP, and Sangria alone accounts for nine of the 79 listings we read.
The practical consequence is the same on both: a category page showing you forty cards may be showing you twenty-five decisions. It is worth scrolling for the second colour of something you already liked rather than treating each card as a new option.
Which Store to Use, and For What
- For ethnic wear, Myntra. Our 23 August read seated 24 kurtas and kurta sets from Rs. 354 to Rs. 1,149, including two-piece cotton sets at Rs. 620 and three-piece anarkalis at Rs. 959 - and the ratings, pooled as they are, still give you something to weigh.
- For western workwear, Nykaa Fashion. Its shelf carries brands that price rather than discount - Fable Street, Styli, U.S. Polo Assn., H&M - and its own label's flat 30 per cent is the most predictable markdown either store offers.
- Read the count before the star on Myntra. If the same count appears on another listing from the same brand, it is a label-level number.
- Do not sort Nykaa Fashion by discount. Doing so buries every honestly priced brand on the shelf and floats the largest MRP claims to the top.
- Count the pieces on both. A Rs. 620 two-piece set and a Rs. 613 single kurta are Rs. 310 and Rs. 613 per garment.
- Check the coupon page before checkout on either. Both stores' codes usually carry a cart minimum that one cheap garment will not clear.
How we read both stores, and what we cannot tell you
Both pulls were taken on 23 August 2026 from each store's own product feed: Myntra's listing data across its women-kurtas and women-kurta-sets shelves (79 listings), and Nykaa Fashion's women's category feed, four pages deep (152 listings). Every price, stated MRP, percentage, rating and rating count quoted here comes from those two reads.
What we cannot tell you: whether any garment on either store was ever sold at its stated MRP - we have not seen one sold at list price and neither store publishes a price history; whether a pooled rating count on Myntra reflects a deliberate policy or a display behaviour, since Myntra does not document it; or how either store's fibre and technique claims - handloom, pure cotton, silk blend, gotta patti, mirror work - hold up in the hand, because we have not handled any of these garments. This page compares two shelves read on one day. It is not a price-match between identical products, because the two shelves do not carry identical products.
Zoutons Verdict
Neither store gives you a discount percentage worth trusting. Myntra shares one MRP across six garments from two brands; Nykaa Fashion repeats Rs. 1,599 across nine unrelated listings. On both, the rupee price is the only number that describes what you are buying.
Where they genuinely differ is evidence. Myntra publishes ratings on effectively everything and pools the counts across a brand, so a large number means less than it looks but is not worthless - a 4.2 from 33,196 is still the best thing you can find on either shelf. Nykaa Fashion publishes nothing at all, and compensates with a house label and a set of shops-first brands whose markdowns are small enough to be credible.
So: buy ethnic on Myntra and read the counts; buy western workwear on Nykaa Fashion and ignore the discount sort entirely.
Frequently Asked Questions
Is Myntra or Nykaa Fashion cheaper?
On our 23 August 2026 reads, neither shelf is systematically cheaper, and a direct comparison is not available because the two stores were carrying different garments - Myntra's kurta shelf against Nykaa Fashion's western women's shelf. What we can compare is the range: Myntra's seated listings ran Rs. 354 to Rs. 1,149 for kurtas and kurta sets, and Nykaa Fashion's ran Rs. 307 to Rs. 1,088 for tops, dresses, trousers and co-ord sets. The more useful difference is structural. Myntra's discount badges ran 43 to 84 per cent and its MRP fields repeat across garments; Nykaa Fashion's ran 5 to 81 per cent, with the smallest badges belonging to the brands that sell through their own shops. Compare the rupee price of the specific garment you want on both, and disregard both badges.
Why does Nykaa Fashion not show ratings?
We can report the fact rather than the reason. Across all 152 women's listings we read on 23 August 2026, the rating and review-count fields were empty every single time - not one listing carried a score. Myntra, by contrast, publishes a rating and a count on effectively every listing. The practical consequence for a Nykaa Fashion buyer is that price, stated fibre, cut, the size chart and whatever you know about the brand are the only evidence available, which is why the brands on that shelf that also sell through their own websites or shops - H&M, U.S. Polo Assn., Fable Street, Blissclub - are worth more than their listings suggest: you can go and read their reviews elsewhere.
Are Myntra ratings reliable?
They are real numbers published by Myntra, and in several cases they are pooled across a brand's catalogue rather than held per garment. In our 23 August pull, KJTRENDS showed 4,361 ratings against two different kurtas, FLOWERVELLY 14,010 against two, Rimeline 836 against two, AAFAMI 583 against two and Sangria 11,848 against two. Other brands behaved differently: Keitra's two listings showed 16,420 and 10,263, and SZN's four showed 8,629, 0, 47 and 79. So treat a large count as evidence that the label has a crowd somewhere, and check whether the identical number appears on a sibling listing before you let it decide a purchase. A 4.6 from thirteen ratings, which is also on that shelf, is not evidence at all yet.
What does a shared MRP mean when I am shopping?
It means the discount percentage is measuring a field rather than a garment, and that you should ignore it. The clearest case in our reads: six Myntra listings from two different brands - GoSriKi and SZN - all state exactly Rs. 4,345 as the MRP, on six different garments selling between Rs. 825 and Rs. 999. Because the selling prices differ and the stated MRP does not, the badges vary from 77 to 81 per cent purely as a consequence of price. Nykaa Fashion does the same thing with round numbers: Rs. 1,599 on nine listings, Rs. 1,999 and Rs. 1,499 on eight each. In both cases the sound method is the same - compare what the garment costs against other garments you would actually consider, and treat the percentage as decoration.
Which store is better for kurtas and ethnic wear?
Myntra, on this evidence. Our 23 August read of its kurta shelves seated 24 listings from Rs. 354 to Rs. 1,149, roughly half of them two- or three-piece sets: a Keitra pure-cotton kurta with palazzos at Rs. 620 with 16,420 ratings at 4.5, a GoSriKi gotta-patti set at Rs. 825 with 33,196 ratings at 4.2, and a three-piece KIMAYRA cotton anarkali at Rs. 1,146 with 19,882 ratings at 4.3. Nykaa Fashion carries ethnic wear too, and we read its saree shelf earlier this month, but on the western-women's feed we pulled for this comparison the ethnic presence was thin and, as everywhere on that store, carried no ratings to weigh it by.
Prices & codes last verified: 23 August 2026
Every price, stated MRP, discount percentage, rating and rating count on this page was read on 23 August 2026 from each store's own product feed - Myntra's women-kurtas and women-kurta-sets listing data (79 listings) and Nykaa Fashion's women's category feed, four pages deep (152 listings). An MRP is the figure the listing states; we have not verified that any garment on either store was ever sold at it, so every percentage quoted here is arithmetic over a store's own two numbers rather than a measured saving. Where one MRP is shared across several listings - Rs. 4,345 across six on Myntra, Rs. 1,599 across nine on Nykaa Fashion - this page says so. Myntra's rating counts are pooled across a brand's catalogue in the cases named here, so a count describes a label's crowd rather than an individual garment; Nykaa Fashion published no rating or review count for any listing we read. This is a comparison of two shelves read on one day and not a price-match between identical products, because the two stores were not carrying identical products. Fibre and technique claims are quoted from the listings and reported rather than inspected; we have not handled any garment mentioned. Prices on both stores change frequently and can differ once a coupon or bank offer is applied at checkout - re-check before paying. Zoutons may earn a commission if you buy through links on this page; it does not change what you pay, and nothing here was reviewed or approved by either store.
Booking com 
Hostinger 
Dell 
Udemy 
Agoda 
Nykaa 
Myntra 
Ajio