The deepest discounts here all belong to labels with no shop anywhere. Twenty-two picks from 90 listings.
We read 90 Nykaa Fashion menswear listings on August 9, 2026 and seated 22. The badge here measures the brand rather than the deal: Nike, Puma and Jack & Jones all show exactly 30 per cent, U.S. Polo Assn. shows 35 on two unrelated products, and the smallest badge on the page is 17. Every one of those brands has a shelf price it must honour somewhere. The five deepest badges - 76, 70, 68, 60 and 60 - belong to labels with no shop anywhere. A Puma cap and an Indian Garage Co shirt both cost Rs. 700, at 30 and 60 per cent.
Every price below was pulled from Nykaa Fashion on August 9, 2026 and checked against the MRP on the listing. Stack them with the live codes on our Nykaa Fashion coupons page, which the deals desk re-verifies daily.
A global brand's cap and a marketplace label's shirt cost exactly the same and show half the discount apart - because their claims are Rs. 999 and Rs. 1,749.
Rs. 450 off a stated Rs. 1,499 - 70% off. Nykaa Fashion publishes no rating.
Why it earned its spot The cheapest thing here, from a label with no shelf price anywhere.
Rs. 510 off a stated Rs. 999 - 49% off. Nykaa Fashion publishes no rating.
Why it earned its spot A cotton shirt for five hundred rupees, at roughly half its claim.
Rs. 648 off a stated Rs. 899 - 28% off. Nykaa Fashion publishes no rating.
Why it earned its spot A domestic footwear brand with real shops, discounting like one.
Rs. 700 off a stated Rs. 1,749 - 60% off. Nykaa Fashion publishes no rating.
Why it earned its spot One of the five deepest badges here, and Rs. 190 above the cheapest shirt.
Rs. 700 off a stated Rs. 999 - 30% off. Nykaa Fashion publishes no rating.
Why it earned its spot Exactly the same price as the shirt above, at half the badge.
Rs. 720 off a stated Rs. 3,000 - 76% off. Nykaa Fashion publishes no rating.
Why it earned its spot The biggest discount on the page, on a Rs. 720 pair of sunglasses.
Rs. 731 off a stated Rs. 1,699 - 57% off. Nykaa Fashion publishes no rating.
Why it earned its spot The cheapest polo here, at Rs. 184 below the branded one.
Rs. 799 off a stated Rs. 1,099 - 27% off. Nykaa Fashion publishes no rating.
Why it earned its spot A marketplace label pricing like a brand with shops.
Rs. 830 off a stated Rs. 999 - 17% off. Nykaa Fashion publishes no rating.
Why it earned its spot The most honest claim on the page, on cotton trousers at Rs. 830.
Louis Philippe shows 39 per cent and Rare Rabbit 55. One sells through every department store in the country; the other sells online.
Rs. 915 off a stated Rs. 1,499 - 39% off. Nykaa Fashion publishes no rating.
Why it earned its spot The branded polo, at a badge no marketplace label here comes close to.
Rs. 987 off a stated Rs. 2,099 - 53% off. Nykaa Fashion publishes no rating.
Why it earned its spot A well-known name that still discounts like a marketplace label.
Rs. 999 off a stated Rs. 1,998 - 50% off. Nykaa Fashion publishes no rating.
Why it earned its spot An online-first menswear label at a precisely halved price.
Rs. 1,050 off a stated Rs. 1,499 - 30% off. Nykaa Fashion publishes no rating.
Why it earned its spot Nike, Puma and Jack & Jones all sit on exactly thirty per cent.
Rs. 1,105 off a stated Rs. 1,699 - 35% off. Nykaa Fashion publishes no rating.
Why it earned its spot Fifty-five rupees more than the Jack & Jones, for a licensed global name.
Rs. 1,260 off a stated Rs. 2,999 - 58% off. Nykaa Fashion publishes no rating.
Why it earned its spot Four hundred and thirty rupees over the Styli trousers, and forty-one more badge points.
Rs. 1,575 off a stated Rs. 3,499 - 55% off. Nykaa Fashion publishes no rating.
Why it earned its spot The dearest shirt here, from a label built on fabric quality.
Nike, Puma and Jack & Jones all land on 30. adidas breaks the pattern at 52 - on an entry-level line rather than a flagship one.
Rs. 1,600 off a stated Rs. 3,999 - 60% off. Nykaa Fashion publishes no rating.
Why it earned its spot An Indian sneaker brand at 60 per cent, against three globals at 30.
Rs. 1,625 off a stated Rs. 2,499 - 35% off. Nykaa Fashion publishes no rating.
Why it earned its spot One brand, two products, the same 35 per cent.
Rs. 1,824 off a stated Rs. 3,799 - 52% off. Nykaa Fashion publishes no rating.
Why it earned its spot The one international name on this page that breaks the 30 per cent pattern.
Rs. 2,550 off a stated Rs. 3,999 - 36% off. Nykaa Fashion publishes no rating.
Why it earned its spot A homegrown brand with its own stores, priced like the globals.
Rs. 3,147 off a stated Rs. 4,495 - 30% off. Nykaa Fashion publishes no rating.
Why it earned its spot The third global brand on exactly thirty per cent.
Rs. 3,680 off a stated Rs. 11,500 - 68% off. Nykaa Fashion publishes no rating.
Why it earned its spot The dearest item here, behind the biggest number on the shelf.
First: read the brand before the badge, because on this page the discount is a function of whether the label has a price to defend in a shop somewhere. Second: treat a deep badge on an accessory with particular suspicion - the two largest claims here were on a watch and a pair of sunglasses, categories with no reference price a buyer can check. Third: compare listings at the same rupee price rather than the same percentage, which is how the Rs. 700 pair on this page gives the game away. Fourth: buy cotton, stretch and forgiving cuts when there are no ratings to check sizing against, the same conclusion this series reached on Myntra's shirt shelf. Fifth: check the exchange window before ordering footwear, since sizing varies most there - as it did across AJIO's sneaker aisle.
| Product | Sale price | MRP | Discount |
|---|---|---|---|
| BULLMER Trendy Denim Black Half Sleeve Oversized Crew Neck T-Shirt for Men | Rs. 450 | Rs. 1,499 | 70% |
| HIGHLANDER Cotton Checks Black Shirt | Rs. 510 | Rs. 999 | 49% |
| LIBERTY A-HA DREAMWALKM Grey Casual Sliders for Men | Rs. 648 | Rs. 899 | 28% |
| The Indian Garage Co Men's Slim Fit Striped Half Sleeves Spread Collar Casual Sh | Rs. 700 | Rs. 1,749 | 60% |
| Puma Metal Cat Classic Adjustable Baseball Cap | Rs. 700 | Rs. 999 | 30% |
| Voyage Black Round Sunglass for Unisex (1915MG3622) | Rs. 720 | Rs. 3,000 | 76% |
| CAHOOT Mens Onyx Black Cuboid-Stripe Polo T-Shirt | Rs. 731 | Rs. 1,699 | 57% |
| LEOTUDE Printed Men's Navy Blue Cotton Blend T-Shirt | Rs. 799 | Rs. 1,099 | 27% |
| Styli Men's Black Solid Wide Leg Cotton Casual Trousers with Drawstring | Rs. 830 | Rs. 999 | 17% |
| Louis Philippe Men's White Polo T-Shirt with Collar Tipping and Branding on Slee | Rs. 915 | Rs. 1,499 | 39% |
| WROGN Men's Casual Slim Fit Shirt | Rs. 987 | Rs. 2,099 | 53% |
| Snitch Off-White Plain Full Sleeves Relaxed Casual Shirt for Men | Rs. 999 | Rs. 1,998 | 50% |
| Jack & Jones Black Logo Print Sliders | Rs. 1,050 | Rs. 1,499 | 30% |
| U.S. POLO ASSN. Men Toplin 5.0 Off White Sliders | Rs. 1,105 | Rs. 1,699 | 35% |
| BROADSTAR Stretchable Off White Loose Fit Solid Korean Trouser | Rs. 1,260 | Rs. 2,999 | 58% |
| Rare Rabbit Black Casual Shirts | Rs. 1,575 | Rs. 3,499 | 55% |
| Campus Brown Sneakers | Rs. 1,600 | Rs. 3,999 | 60% |
| U.S. Polo Assn. Denim Co. Men Brown Solid Casual Shirt | Rs. 1,625 | Rs. 2,499 | 35% |
| adidas Basenew Men Black & White Running Shoes | Rs. 1,824 | Rs. 3,799 | 52% |
| The Souled Store Cedar Rush Men Green Low Top Sneakers | Rs. 2,550 | Rs. 3,999 | 36% |
| Nike Mens SB Delta Force Vulc Sneakers | Rs. 3,147 | Rs. 4,495 | 30% |
| Daniel Klein Green Quartz Analog Watch (Dk.1.14291-4) (M) | Rs. 3,680 | Rs. 11,500 | 68% |
On this shelf it plainly is. Three global brands - Nike, Puma and Jack & Jones - all show exactly 30 per cent, across a skate shoe, a cap and a pair of sliders. U.S. Polo Assn. shows 35 on two unrelated products. Louis Philippe shows 39, Liberty 28 and Styli 17. Every one of those has a shelf price it must honour somewhere. The five deepest badges in the read - 76, 70, 68, 60 and 60 per cent - belong to labels with no such constraint. It is not about being foreign; The Souled Store, which has opened its own shops, sits at 36.
The clearest pair on this page costs Rs. 700 each: a Puma cap at 30 per cent off a stated Rs. 999, and an Indian Garage Co shirt at 60 per cent off a stated Rs. 1,749. Same rupees, half the badge apart. Two pairs of casual trousers sit Rs. 430 apart at Rs. 830 and Rs. 1,260 and show 17 and 58 per cent. Two sliders sit Rs. 55 apart and show 30 and 35. In each case the discount column implies a gap between the products that the prices do not support.
The two largest claims in this read are on accessories: Rs. 3,000 stated on a Rs. 720 pair of sunglasses, and Rs. 11,500 stated on a Rs. 3,680 quartz watch. Those are the deepest and second-deepest badges on the page at 76 and 68 per cent. Eyewear and watches have no reference price a buyer can check anywhere, which is exactly why the numbers behind them stretch. On sunglasses the fact worth having is the UV rating, and this listing does not state one.
Nykaa Fashion published no rating or rating count on any of the 90 men's rows we read, so no rating pill appears on this page and we have not invented a score. What is left is what each listing states: cotton against a cotton blend, slim fit against relaxed or loose, stretch against rigid, vulcanised against moulded soles. Those predict how a garment wears in Indian heat and how forgiving it will be if the size is wrong - which matters more on a shelf where no one has told you how any of it fits.
Because they control what a marketplace may advertise against their list price. In our August 9, 2026 read of 90 Nykaa Fashion menswear listings, Nike, Puma and Jack & Jones all showed exactly 30 per cent off - across a skate shoe, a cap and a pair of sliders. U.S. Polo Assn. showed 35 per cent on two unrelated products. Those brands sell through their own stores and through department stores at prices they must keep consistent, so a marketplace cannot advertise a deeper cut without undermining them.
It is real arithmetic against a number the seller chose. The deepest badges in our read - 76 per cent on a Rs. 720 pair of sunglasses claiming Rs. 3,000, 70 on a Rs. 450 T-shirt claiming Rs. 1,499, 68 on a Rs. 3,680 watch claiming Rs. 11,500 - all belonged to labels with no shop anywhere and therefore no shelf price to answer to. The prices themselves are often fair. The claims behind them are not a record of anything, and the percentage is describing the claim.
The Styli cotton wide-leg trousers at Rs. 830, which also carry the smallest badge in the read at 17 per cent - a Rs. 169 gap, and the most credible claim on the shelf. For a shirt, the HIGHLANDER cotton check at Rs. 510 is the cheapest cotton option, and the Snitch off-white relaxed shirt at Rs. 999 is the most versatile. On footwear, the adidas Basenew at Rs. 1,824 is the one global-brand listing here that breaks the 30 per cent pattern, at 52 per cent off.
It depends on what happens to the shoe. The Campus at Rs. 1,600 is a wearable everyday sneaker from India's largest sneaker manufacturer by volume, and at that price it is straightforwardly good value. The Nike SB Delta Force at Rs. 3,147 is a vulcanised skate silhouette - a flat, flexible sole that will wear at the toe faster than a running shoe would. What the extra money buys is construction and resale value rather than twice the shoe, and neither listing carries a rating to check that against.
Read the cut description, and prefer the forgiving ones. Nykaa Fashion published no rating on any of the 90 rows we read, so nothing here tells you how a label sizes. A relaxed, loose or oversized cut absorbs a size error where a slim fit does not - the Indian Garage Co slim-fit half-sleeve shirt in our read is the least forgiving listing on the page. Stretch fabric helps on trousers. And for footwear, sliders are the safest online purchase because the fit tolerance is widest.





















