![A large 4K television mounted in a dark living room with the screen showing a cinematic scene - the class of smart TV this Vijay Sales television price list for August 2026 covers]()
Vijay Sales listed 27 televisions when we read its catalogue on 18 August 2026, from a SANSUI 32-inch at Rs. 13,490 to a Sony BRAVIA 7 II at Rs. 2,09,392. Below is every one of them, with the stated MRP and the badge beside the price.
We also read Croma's 66 televisions the same day and matched the sets that appear at both chains. Four are identical to the rupee, and two more differ by Rs. 100 and Rs. 500. The place the two retailers actually diverge is their own house brands, where the badges reach 53 per cent.
📺 27 televisions read from Vijay Sales, 18 August 2026
Rs. 13,490 to Rs. 2,09,392 · 4K at 43 inches from Rs. 29,990
Four models cost exactly the same at Croma · VISE house-brand badges reach 53 per cent
📅 Update log:
18 Aug 2026 — first published. All 27 prices, stated MRPs and badges read today from Vijay Sales' own catalogue, and the cross-check figures from Croma's catalogue the same day. We re-read this list monthly and log every price that moves.
The Short Answer: Rs. 13,490 to Rs. 2,09,392, and 27 Models In Between
Vijay Sales listed 27 televisions in our read of its own catalogue on 18 August 2026. The cheapest is a SANSUI 32-inch QLED at Rs. 13,490; the dearest is a Sony BRAVIA 7 II 55-inch at Rs. 2,09,392. The 32-inch shelf runs Rs. 13,490 to Rs. 17,990, the 43-inch shelf Rs. 21,990 to Rs. 47,990, and 55-inch sets start at Rs. 40,950.
The more useful finding came from checking those prices against the 66 televisions we read from Croma's catalogue the same day. Five models appear on both, and four of them are identical to the rupee. On the national brands these two chains are not competing on price. Where they diverge is on their own house labels - and that is where the biggest discount badges live.
Every Vijay Sales Television We Read, 18 August 2026
| Model | Size | Panel | Price | Stated MRP | Badge |
|---|
| SANSUI Smart Coolita QLED | 32 inch | HD Ready QLED | Rs. 13,490 | Rs. 20,990 | 36% |
| Xiaomi A Pro QLED Series | 32 inch | HD Google TV | Rs. 15,499 | Rs. 26,999 | 43% |
| Panasonic HD Smart Google TV | 32 inch | HD Google TV | Rs. 15,990 | Rs. 26,990 | 41% |
| LG WebOS23 AI Smart LED | 32 inch | HD webOS | Rs. 16,540 | Rs. 20,990 | 21% |
| LG Alpha 5 Gen9 Smart LED | 32 inch | HD webOS | Rs. 16,990 | Rs. 24,990 | 32% |
| TCL Full HD Smart Google QLED | 32 inch | Full HD QLED | Rs. 16,990 | Rs. 23,990 | 29% |
| LG webOS 26 Alpha 5 AI | 32 inch | HD webOS | Rs. 17,990 | Rs. 24,490 | 27% |
| SANSUI Coolita 3.0 IPS | 43 inch | Full HD | Rs. 21,990 | Rs. 37,990 | 42% |
| VISE by Vijay Sales Google TV | 40 inch | Full HD Google TV | Rs. 22,490 | Rs. 42,000 | 46% |
| VISE by Vijay Sales Android 14 | 43 inch | Full HD Google TV | Rs. 25,990 | Rs. 50,000 | 48% |
| TCL S5K Series QLED | 43 inch | Full HD QLED | Rs. 26,990 | Rs. 41,390 | 35% |
| Panasonic 4K Google TV | 43 inch | 4K Ultra HD | Rs. 29,990 | Rs. 45,990 | 35% |
| Xiaomi X Pro QLED Series | 43 inch | 4K QLED | Rs. 31,999 | Rs. 44,999 | 29% |
| TCL 4K QLED Google TV | 43 inch | 4K QLED | Rs. 33,990 | Rs. 49,990 | 32% |
| LG NanoCell Magic Remote | 43 inch | 4K NanoCell | Rs. 34,690 | Rs. 49,990 | 31% |
| TCL P6L Series HVA | 55 inch | 4K HDR | Rs. 40,950 | Rs. 74,990 | 45% |
| VISE by Vijay Sales QLED webOS | 55 inch | 4K QLED | Rs. 41,990 | Rs. 90,000 | 53% |
| TCL P7L Series QLED | 50 inch | 4K QLED | Rs. 42,990 | Rs. 59,990 | 28% |
| LG NanoCell Alpha 7 AI | 55 inch | 4K NanoCell | Rs. 46,790 | Rs. 89,990 | 48% |
| Sony BRAVIA 2M2 Series | 43 inch | 4K Google TV | Rs. 47,990 | Rs. 54,900 | 13% |
| Sony BRAVIA 2 X1 | 55 inch | 4K Google TV | Rs. 63,490 | Rs. 91,900 | 31% |
| LG QNED Mini LED Alpha 8 | 55 inch | 4K QNED Mini LED | Rs. 73,990 | Rs. 129,990 | 43% |
| Panasonic Hexa Chroma Drive | 75 inch | 4K Google TV | Rs. 74,990 | Rs. 137,990 | 46% |
| Sony BRAVIA 3 II XR Triluminos | 55 inch | 4K Google TV | Rs. 89,990 | Rs. 149,900 | 40% |
| TCL SQD-Mini LED 288 VRR | 55 inch | 4K SQD-Mini LED | Rs. 89,990 | Rs. 149,990 | 40% |
| LG evo AI C6 OLED | 55 inch | 4K OLED | Rs. 137,490 | Rs. 219,990 | 38% |
| Sony BRAVIA 7 II AI XR | 55 inch | 4K Mini LED | Rs. 209,392 | Rs. 359,900 | 42% |
The 43-inch shelf is where the resolution changes. At Rs. 21,990 and Rs. 25,990 the 43-inch sets here are Full HD; 4K starts at Rs. 29,990 with the Panasonic. If you are buying a 43-inch set to watch 4K streaming on, that Rs. 4,000 step is the one that matters, and no badge on this page points at it.
Four of These Sets Cost Exactly the Same at Croma
We read Croma's television catalogue on the same day - 66 models - and matched every set that appears in both. The result is not a price war. Four pairs are identical to the rupee, and the two that are not are Rs. 100 and Rs. 500 apart on sets costing Rs. 46,000 and Rs. 63,000, which is a rounding difference rather than a discount.
That is what you would expect from brand-controlled pricing: Sony, LG and TCL set a national price and the chains hold it. It also means the shopping question is not which chain is cheaper but what each chain will add - exchange bonus, card offer, installation, extended warranty - none of which appears in a listed price on either site.
| Model | Croma | Vijay Sales | Difference |
|---|
| TCL 32-inch Full HD QLED Google TV | Rs. 16,990 | Rs. 16,990 | Identical |
| LG NanoCell 43-inch 4K, Magic Remote | Rs. 34,690 | Rs. 34,690 | Identical |
| Sony BRAVIA 2 43-inch 4K Google TV | Rs. 47,990 | Rs. 47,990 | Identical |
| TCL 55-inch SQD-Mini LED 4K | Rs. 89,990 | Rs. 89,990 | Identical |
| LG NanoCell 55-inch 4K | Rs. 46,890 | Rs. 46,790 | Rs. 100 cheaper at Vijay Sales |
| Sony BRAVIA 2 55-inch 4K | Rs. 63,990 | Rs. 63,490 | Rs. 500 cheaper at Vijay Sales |
The House Brands Are Where the Two Chains Actually Differ
Both chains sell televisions under their own name, and their pricing philosophies are not remotely alike. VISE by Vijay Sales states MRPs of Rs. 42,000, Rs. 50,000 and Rs. 90,000 and sells at 46, 48 and 53 per cent off them - the three deepest badges in either catalogue. Croma's own sets state MRPs close to their selling prices and show badges of 4 to 32 per cent.
Read the two side by side and the badge stops being useful. A VISE 43-inch Full HD set at Rs. 25,990 claims 48 per cent off Rs. 50,000. A Croma 43-inch 4K set at Rs. 19,990 claims 20 per cent off Rs. 25,000. The set with the smaller badge is six thousand rupees cheaper and has four times the pixels.
| House-brand set | Price | Stated MRP | Badge |
|---|
| VISE by Vijay Sales, 40-inch Full HD Google TV | Rs. 22,490 | Rs. 42,000 | 46% |
| VISE by Vijay Sales, 43-inch Full HD Google TV | Rs. 25,990 | Rs. 50,000 | 48% |
| VISE by Vijay Sales, 55-inch 4K QLED webOS | Rs. 41,990 | Rs. 90,000 | 53% |
| Croma, 43-inch 4K Ultra HD Google TV | Rs. 19,990 | Rs. 25,000 | 20% |
| Croma, 43-inch Full HD Google TV | Rs. 23,990 | Rs. 25,000 | 4% |
| Croma, 50-inch 4K Ultra HD Google TV | Rs. 27,990 | Rs. 40,900 | 32% |
How we read these prices, and what is not in them
Vijay Sales' prices came from its own catalogue on 18 August 2026 across two television listings; Croma's from its own catalogue the same day across three queries, returning 66 models. Every model name, size, panel type, price, stated MRP and badge on this page is transcribed from those two retailers' own product data. The cross-check table pairs sets by brand, series, screen size and panel type as each retailer describes them; the two chains name the same television differently - Croma lists the LG 43-inch as 'Nano AI 43NU885BPLA' and Vijay Sales as 'LG 108 cm NanoCell with Magic Remote' - so we have matched on specification rather than on model string.
What these figures do not include: installation, wall mounting, extended warranty, exchange value for an old set, no-cost EMI arrangements or bank-card discounts, all of which either chain may apply at checkout and none of which is visible in a listed price. On a television those items routinely move the final figure by more than the difference between the two retailers. We have not seen, switched on or measured any set on this page and make no claim about picture quality, sound or reliability.
What to Buy at Each Price Point
- Under Rs. 16,000: SANSUI 32-inch QLED at Rs. 13,490. The cheapest television in the read, and a QLED panel at that price is unusual - though it runs Coolita rather than Google TV, so check the apps you need before buying.
- A 32-inch on Google TV: Xiaomi A Pro at Rs. 15,499. Two thousand rupees above the SANSUI for the Play Store and Google Cast, which is the single biggest usability difference on this shelf.
- Full HD at 32 inches: the TCL at Rs. 16,990. Twice the pixels of every other 32-inch here, and it is the same price and the same stated MRP at Croma - so buy it wherever the card offer is better.
- 4K at 43 inches: the Panasonic at Rs. 29,990. The cheapest genuine 4K 43-inch in this catalogue. Worth knowing before you commit: Croma listed a 43-inch 4K Google TV at Rs. 19,990 on the same day, so this is a shelf where the two chains diverge sharply.
- 55 inches on a budget: TCL P6L at Rs. 40,950. The cheapest 55-inch set here and Rs. 1,040 below the VISE house-brand 55-inch, with a brand-name panel behind it.
- Do not shop the badge on the house brand. The three deepest discounts in this read - 46, 48 and 53 per cent - are all VISE sets, and their stated MRPs of Rs. 42,000 to Rs. 90,000 are not prices any comparable set in either catalogue sells at.
Zoutons Verdict
If you are buying a Sony, an LG or a TCL, the choice between Vijay Sales and Croma is not a price decision - four of the five sets we could match cost the same to the rupee, and the other two differ by Rs. 100 and Rs. 500. Decide on the exchange quote for your old set, the card offer on the day, and which chain's installation and service you would rather deal with.
If you are buying a house brand, look harder. VISE by Vijay Sales carries the deepest badges in either catalogue, and a VISE 43-inch Full HD set at Rs. 25,990 sits six thousand rupees above a Croma 43-inch 4K set at Rs. 19,990. The percentages point one way; the specifications point the other.
Frequently Asked Questions
Is Vijay Sales cheaper than Croma for televisions?
Not on the national brands. We read both retailers' own catalogues on 18 August 2026 - 27 televisions at Vijay Sales and 66 at Croma - and matched every model that appears on both. Four pairs are identical to the rupee: a TCL 32-inch Full HD QLED at Rs. 16,990, an LG NanoCell 43-inch at Rs. 34,690, a Sony BRAVIA 2 43-inch at Rs. 47,990 and a TCL 55-inch SQD-Mini LED at Rs. 89,990. Two more are close: an LG NanoCell 55-inch is Rs. 100 cheaper at Vijay Sales and a Sony BRAVIA 2 55-inch Rs. 500 cheaper. On a Rs. 63,000 television, Rs. 500 is a rounding difference. What can genuinely separate the two is what neither price shows - the exchange value offered for your old set, the bank-card discount running that week, installation and wall-mount charges, and extended warranty pricing. Those move a television bill far more than the shelf price does, and they have to be compared at checkout rather than from a listing.
What is the cheapest TV at Vijay Sales?
In our read of its catalogue on 18 August 2026, the cheapest television Vijay Sales listed was a SANSUI 32-inch Smart Coolita TV with a QLED display and HD Ready resolution at Rs. 13,490, stated against an MRP of Rs. 20,990. A QLED panel at that price is genuinely unusual; the trade is the software, since it runs Coolita rather than Google TV, which means no Play Store and a limited app selection. The cheapest Google TV set in the read was a Xiaomi A Pro QLED 32-inch at Rs. 15,499, and the cheapest Full HD set a TCL 32-inch at Rs. 16,990. Below Rs. 20,000 every television here is 32-inch; the 43-inch shelf starts at Rs. 21,990 with a SANSUI Full HD set, and 4K at that size starts at Rs. 29,990.
Is VISE by Vijay Sales a good TV brand?
VISE is Vijay Sales' own house brand, which is the first thing to know: the same company sets the MRP, the selling price and the discount badge, so the badge is a marketing decision rather than a markdown from anyone else's price. In our read the three VISE sets carried the deepest discounts in either catalogue - 46 per cent off a stated Rs. 42,000 for a 40-inch Full HD, 48 per cent off Rs. 50,000 for a 43-inch Full HD and 53 per cent off Rs. 90,000 for a 55-inch 4K QLED. No comparable set from a national brand in either catalogue lists anywhere near those MRPs. On the prices actually charged, the VISE 43-inch Full HD at Rs. 25,990 sits above Croma's own 43-inch 4K set at Rs. 19,990 and above several brand-name 43-inch sets. We have not tested any VISE television and make no claim about its build or panel; what we can say is that its badges are not a guide to its value.
How much does a 43-inch 4K TV cost in India in August 2026?
At Vijay Sales, 4K at 43 inches started at Rs. 29,990 with a Panasonic Google TV in our 18 August read, followed by a Xiaomi X Pro QLED at Rs. 31,999, a TCL 4K QLED at Rs. 33,990, an LG NanoCell at Rs. 34,690 and a Sony BRAVIA 2 at Rs. 47,990. The 43-inch sets below Rs. 29,990 there - at Rs. 21,990, Rs. 25,990 and Rs. 26,990 - are Full HD rather than 4K, which is the step worth checking before you buy. For context, Croma's catalogue the same day started 4K at 43 inches at Rs. 19,990 with its own house brand, so the floor of the category differs sharply between the two chains even while their brand-name prices match. Add installation and a wall mount to any of these figures, and check the exchange offer on your old set, which on a Rs. 30,000 television is often worth more than any coupon.
Do Vijay Sales coupons and exchange offers work on TVs?
They do, and on this category they matter far more than the listed badge. Vijay Sales routinely runs bank-card discounts, exchange bonuses against an old television and no-cost EMI, and those apply at checkout rather than to the price shown on the product page - which is exactly why two chains can list the same Sony at the same Rs. 47,990 and still end up costing you different amounts. We did not test any code, card offer or exchange quote for this page and will not quote a saving. What this read gives you is the baseline to beat: Rs. 13,490 for a 32-inch, Rs. 16,990 for a Full HD 32-inch, Rs. 21,990 for a 43-inch Full HD, Rs. 29,990 for a 43-inch 4K and Rs. 40,950 for a 55-inch. Get the exchange and card offer quoted at both chains before paying, because the shelf prices will not separate them.
Prices & codes last verified: 18 August 2026
Every model name, screen size, panel description, price, stated MRP and discount percentage on this page was transcribed on 18 August 2026 from Vijay Sales' own television catalogue, and the comparison figures from Croma's own catalogue read the same day. Prices at both chains change frequently and without notice - re-check before you pay. An MRP is the retailer's stated figure and we have not verified that any television here was ever sold at it; the observation that VISE by Vijay Sales states MRPs of Rs. 42,000 to Rs. 90,000 while charging 46 to 53 per cent less is arithmetic over the rows we read, not an allegation about any seller's intent. The cross-check table matches sets by brand, series, screen size and panel type as each retailer describes them, because the two chains name the same television differently; where a match rests on specification rather than on an identical model string we have said so. Listed prices exclude installation, wall mounting, extended warranty, exchange value and any bank-card or EMI arrangement, all of which can move the amount you actually pay by more than the difference between the two retailers. VISE is Vijay Sales' own house brand and Croma is Tata's own retail chain, so on those rows the same company sets the MRP, the price and the badge. We have not seen, switched on, measured or calibrated any television on this page and make no claim about picture quality, sound, input lag or reliability. Zoutons may earn a commission if you buy through links on this page; it does not change what you pay, and nothing here was reviewed or approved by Vijay Sales or Croma.
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