Save the Dates: What to Buy in October 2026

The October 2026 sale calendar

40 sales from 37 stores overlap this month; 2 carry official or live dates, the rest are expected windows.

October

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Myntra Diwali Sale · 1–7 Oct→

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AJIO Big Bold Sale (festive)Expected late Sep to early Oct

Shopsy Big Billion DaysExpected late Sep to early Oct

1

Myntra Big Fashion FestivalExpected early Oct2

Tata CLiQ Festive SaleExpected late Sep to mid Oct3

Myntra Diwali Sale continues

Flipkart Big Billion Days 2026 · From 8 Oct→

Abhibus Grand Festive Bus SaleExpected early Oct to early Nov4

Air India Festive SaleExpected early to mid Oct

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Havells Festive Carnival (Diwali)Expected early Oct to early Nov

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OPPO Grand Festive SaleExpected early Oct to early Nov

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Amazon Great Indian FestivalExpected early Oct to early Nov8

Pepperfry Diwali SaleExpected early Oct to early Nov

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Dell Diwali Festive SaleExpected early Oct to early Nov

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Flipkart Big Billion Days 2026 continues→

HP Diwali Festive OffersExpected early Oct to early Nov11

Urban Ladder Diwali SaleExpected early Oct to early Nov

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Reliance Digital Festive DaysExpected mid Oct to early Nov15

Acer Festive SaleExpected mid Oct to early Nov

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Mamaearth Diwali SaleExpected mid to late Oct17

ASUS Diwali SaleExpected mid Oct to early Nov

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Biba Diwali Festive SaleExpected mid Oct to early Nov

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Hostinger Anniversary SaleExpected mid Oct to early Nov20

JBL Diwali OffersExpected mid Oct to early Nov

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Libas Big Diwali SaleExpected mid Oct to early Nov22

Goibibo Festive Travel SaleExpected mid Oct to early Nov

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Nykaa Diwali DhamakaExpected late Oct to early Nov

Lenskart Big Festive Bash (Diwali)Expected late Oct to early Nov

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Flipkart Big Diwali SaleExpected late Oct to early Nov

Nutrabay Diwali SaleExpected late Oct to early Nov

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Beyoung Diwali Winter SaleExpected late Oct to early Nov

Sugar Cosmetics Diwali DealsExpected late Oct to early Nov

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Vijay Sales Diwali SaleExpected late Oct to early NovSuperBottoms Diwali SaleExpected late Oct to early Nov

realme Festive Days SaleExpected late Oct to early Nov

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GeeksforGeeks Diwali Course SaleExpected late Oct to early NovLenovo Diwali SaleExpected late Oct to early Nov

Tanishq Dhanteras & Diwali Jewellery OffersExpected late Oct to early Nov

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Hammer Diwali SaleExpected late Oct to early Nov

Hostinger Black Friday SaleExpected late Oct to late Nov30

Neeman's Diwali SaleExpected late Oct to early Nov

Yatra Diwali Dhamaka SaleExpected late Oct to early Nov

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Expected windows sit on their most likely start day; the exact date is not known until the store announces. Bars mark sales whose dates are official or live.

Every October sale, in list form

Official dates dates published by the store itself. Live now seen on the store homepage in the last 72 hours. Expected window our window from the sale's past editions; it flips to official the day the store announces. P1 P2 P3 is how much Indian shoppers use the store, from our own click data.

Top sales to shop in October

The P1 events first: these are the stores Indian shoppers actually buy from, ranked by how much the sale moves prices.

1. Myntra Diwali Sale (1–7 Oct): Up to 90% OFF live now. It is running now; prices on this page were checked against the live sale. Typical listed discount in fashion & footwear right now is 48%. Track the Myntra coupons page.
2. Flipkart Big Billion Days 2026 (From 8 Oct): Up to 90% OFF; early access 8 Oct (Plus/Black/Flipkart CC); Axis+ICICI 10% instant. Dates are official, so plan the big-ticket purchase for the opening day, when bank instant discounts stack before stock thins out. Typical listed discount in electronics & appliances right now is 52%. Track the Flipkart coupons page.
3. AJIO Big Bold Sale (festive) (Expected late Sep to early Oct): 50-90% OFF fashion. Not announced yet. Prices tend to dip in the last two days of these sales, so the opening-day rush is not always the best moment. Track the AJIO coupons page.
4. Myntra Big Fashion Festival (Expected early Oct): Up to 80% OFF, 10L+ styles. Still an expectation. Set a price alert on the item you want and let the sale come to you. Track the Myntra coupons page.
5. Amazon Great Indian Festival (Expected early Oct to early Nov): Deepest deals of the year; Prime early access 24h ahead (expected ~8 Oct). The date is our estimate from past editions; the offer line above is what the last edition ran, not a promise for this one. Track the Amazon coupons page.
6. Nykaa Diwali Dhamaka (Expected late Oct to early Nov): Up to 60% OFF beauty. Treat the window as a plan, not a promise: wishlist now, buy when the store confirms the date. Typical listed discount in beauty & personal care right now is 32%. Track the Nykaa coupons page.
7. Flipkart Big Diwali Sale (Expected late Oct to early Nov): Festive wave 2, card + coin stacks. Our window comes from last year's edition; the store has not announced yet, so add to cart but do not pay until it opens. Track the Flipkart coupons page.
8. Vijay Sales Diwali Sale (Expected late Oct to early Nov): Festive electronics offers. Not announced yet. Prices tend to dip in the last two days of these sales, so the opening-day rush is not always the best moment. Track the Vijay Sales coupons page.
9. Tata CLiQ Festive Sale (Expected late Sep to mid Oct): Festive deals across categories. Still an expectation. Set a price alert on the item you want and let the sale come to you. Track the Tata CLiQ coupons page.
10. Abhibus Grand Festive Bus Sale (Expected early Oct to early Nov): 50% off up to Rs. 300 + 50% cashback on festive journeys. The date is our estimate from past editions; the offer line above is what the last edition ran, not a promise for this one. Typical listed discount in travel, flights & hotels right now is 19%. Track the Abhibus coupons page.

Save the dates for November

The big P1 and P2 sales opening in the first two weeks of November. If your purchase can wait, these are the windows to wait for.

1. Croma Diwali Sale (Expected early to mid Nov) Expected window: Up to 70% off phones, TVs, appliances. Croma coupons.
2. Trip.com 11.11 Mega Sale (Expected mid Nov) Expected window: Up to 40% off hotels, up to 30% off flights + hourly promo drops. Trip.com coupons.

The 5 smartest things to buy in October

Ranked from our category discount tracker (it reads 27 store catalogues daily) plus the calendar above.

1. Electronics & appliances

typical discount right now: 52% off across 4 stores

Flipkart Big Billion Days 2026 opens 8 Oct, with early access the same day for Plus, Black and Flipkart credit card holders, and Axis and ICICI cards carrying 10% instant off. Amazon's Great Indian Festival is expected from early Oct to early Nov, with Prime early access expected around 8 Oct. Our tracker reads a typical listed discount of 52% across four stores as of 30 Sep, deepest tags at 95%, and that is nine points shallower than a month ago. So wait for the sale days. Price the model you actually want for a week first, then stack a bank instant discount at checkout.

Where to shop: Amazon · Flipkart · Vijay Sales · Hammer · JBL · Lenovo

2. Fashion & footwear

typical discount right now: 48% off across 10 stores

The Myntra Diwali Sale is live now, 1 to 7 Oct, with up to 90% off. The AJIO Big Bold Sale is expected to run from late Sep into early Oct at 50 to 90% off, and the Myntra Big Fashion Festival is expected in early Oct across more than ten lakh styles. Biba's festive sale is expected from mid Oct. Our tracker reads 48% as the typical listed discount across ten stores as of 30 Sep, deepest tags at 95%, eight points shallower than last month. Festive fashion discounts are real here, but the ethnic wear you want will be cheapest once the Diwali wave opens properly.

Where to shop: AJIO · Myntra · Beyoung · Neeman's · Biba · Lenskart

3. Courses, software & hosting

typical discount right now: 82% off across 3 stores

Hostinger's Anniversary Sale is expected from mid Oct into early Nov at up to 85% off hosting with a free domain, and its Black Friday Sale is expected to open late Oct and run into late Nov at 80 to 85% off. GeeksforGeeks is expected to run a Diwali Course Sale from late Oct at a flat 30% off everything plus 10% more on online courses. Our tracker reads 82% as the typical listed discount across three stores as of 30 Sep, twelve points deeper than a month ago. This is the one category where the sales are doing real work. Hosting headline rates apply to the longest term.

Where to shop: GeeksforGeeks · Hostinger · ElevenLabs · Udemy · GoDaddy

4. Beauty & personal care

typical discount right now: 32% off across 6 stores

Nykaa's Diwali Dhamaka is expected from late Oct into early Nov at up to 60% off, Sugar Cosmetics is expected to run Diwali deals in the same window with a flat 20% off, and Mamaearth's Diwali Sale is expected from mid to late Oct with up to 50% off gift packs. Our tracker reads 32% as the typical listed discount across six stores as of 30 Sep, deepest tags at 91%, thirteen points shallower than a month ago. That gap is the whole story: beauty has not started moving yet. Build the basket now and buy when Nykaa opens.

Where to shop: Nykaa · Mamaearth · Sugar Cosmetics · Beardo · Dot & Key · Durex

5. Home, kitchen & furniture

typical discount right now: 56% off across 2 stores

No single headline event here, but furniture and decor are in season. Pepperfry's Diwali Sale is expected from early Oct into early Nov at up to 70% off plus 25% cashback, Urban Ladder's at up to 60% off in the same window, and the Havells Festive Carnival is expected to carry scratch and win gifts and cashback up to Rs. 9,999 on appliances. Our tracker reads 56% as the typical listed discount across two stores as of 30 Sep, deepest tags at 94%, seven points shallower than a month ago. Sofas and beds have long delivery windows, so order early in the sale, not on its last day.

Where to shop: Havells · Pepperfry · Urban Ladder · Sleepyhead

The 3 things that can wait until later in October

Nothing on our list is an outright skip this month, but these categories only move on specific sale days, not on the 1st.

1. Gifting, flowers & jewellery

Jewellery and gifting move only on their own days. Tanishq's Dhanteras and Diwali offers are expected from late Oct into early Nov, with discounts on diamond value and making charges. Until that opens, listed prices are the everyday ones. Making charge cuts cluster around Akshaya Tritiya and Dhanteras, and gifting portals discount at Raksha Bandhan, Diwali and Valentine's week. Shortlist now, buy on the opening day while bank instant discounts still stack.

2. Health, nutrition & pharmacy

Supplements and pharmacy sit at everyday prices until Nutrabay's Diwali Sale, expected from late Oct into early Nov at up to 80% off with free shipping offers. Supplement brands run their deepest stacks around January fitness resolutions and Diwali; pharmacy pricing barely shifts between events, so coupons matter more than dates there. If your whey tub is running low, buy one small pack now and the bulk one on opening day.

3. Kids, baby & toys

SuperBottoms is expected to open its Diwali Sale from late Oct into early Nov, with up to 70% off cloth diapers and a buy two get one free on UNO. Until then, baby gear and toys stay at list price. Broad 50% plus pricing in this category shows up in the October festive days and the June to July back to school window; the rest of the year is rotating single brand offers.

How this page is built

Every morning our store-intel job scans the homepages of 162 Indian stores in three priority tiers, records which named sales are live, and cross-checks them against a researched calendar of each sale's past editions. A second job reads the live catalogues of 27 stores and logs the typical listed discount per category. This page is generated from those two feeds on the 1st of the month and re-checked weekly; the update log at the top records every change.