AJIO Jewellery Under Rs. 500: 91 Listings Priced August 2026

We pulled AJIO's jewellery, earrings and necklace listings on 30 August 2026 and got 91 of them, every one returning a selling price, a stated MRP and an image. Prices run Rs. 49 to Rs. 3,460 with a median of Rs. 233, and the discount badges run 11 to 90 per cent with a median of 80.

Not one of the 91 listings returned a rating average or a rating count. That absence matters more on jewellery than on almost anything else, because the question a buyer actually has — how long does the plating last before the brass shows through — is exactly the question a few hundred owner ratings would answer.

So this page reports what the shelf does publish: prices, stated MRPs, materials as named in the listing titles, and the pattern in the badges. It ranks nothing by quality, because there is no evidence on this shelf to rank by.

Sorted by brand, the discount pattern on this shelf is almost mechanical. MAHI's median badge is 90 per cent, Oomph's 88, The Pari's 87, Designs & You's 85. These are marketplace labels: nothing outside the AJIO listing sets or supports their stated MRPs.

At the other end sits YOUSTA at a median 50 per cent, with one listing badged 11 — and YOUSTA is AJIO's own in-house label. When the retailer is also the brand, the stated MRP is a number it has to defend across its own business, and the badge shrinks accordingly. Palmonas, a direct-to-consumer label that sells the same pieces on its own site at its own prices, sits at 60 to 66 per cent.

The practical consequence is that a 90 per cent badge and a 50 per cent badge on this shelf tell you nothing about which piece is better made. Compare the rupee price and the stated material.

Eight listings sell under Rs. 100, and they set the tone for the whole shelf. Two BRADO rings at Rs. 49 against a stated Rs. 329, a YOUSTA pair of three studs at Rs. 50, a gold-toned mangalsutra at Rs. 50.

At these prices the material question answers itself. The listing titles say gold-plated, silver-plated, brass and stainless steel, and that is what these are: a microns-thin plating over a base metal. Worn daily against skin, sweat and soap, plating on inexpensive costume jewellery typically shows wear within months rather than years, and none of these listings states a plating thickness.

That is not a reason to avoid the shelf. It is a reason to buy it as costume jewellery — pieces for a season or an occasion — rather than as something to keep. The listings that describe themselves as anti-tarnish stainless steel, mostly from Designs & You and Jewels galaxy at Rs. 150 to Rs. 250, are the ones making a durability claim at all.

Seven listings on this shelf claim 89 or 90 per cent off. The largest in rupee terms is a Valley of Jewellery necklace-and-earrings set at Rs. 750 against a stated Rs. 7,500 — a reference price exactly ten times the selling price, which is a round number of the kind that tends to be chosen rather than charged.

Set that against the shallow end. YOUSTA's 11 per cent, Shein's 13, BRADO's 30 on one of its own sets, Salty Alpha's 35 and 48, and Palmonas' 60 to 66. Every one of those brands has a storefront of its own — AJIO's house label, a global fast-fashion site, a D2C jewellery brand — where its prices are visible to anyone.

The correlation is not perfect and we are not claiming intent on anyone's part. But across 91 listings the direction is consistent enough to be the single most useful thing to know before reading a badge on this shelf.