AJIO's own shirt listings, read on 19 August. The biggest discounts sit on the labels with the least to answer for.
We read 74 AJIO men's shirt listings on 19 August 2026 and seated 24, from Rs. 240 to Rs. 1,850. The badges run backwards to the brands: a Rs. 275 shirt claims 89 per cent off a stated Rs. 2,499, while Louis Philippe sells at Rs. 1,356 with a 41 per cent badge and U.S. Polo Assn. at Rs. 980 with 51. AJIO publishes no ratings on any of these listings, so there is no crowd to check the claims against - which makes the price the only honest thing on the row.
Every price below was pulled from AJIO on August 19, 2026 and checked against the MRP on the listing. Stack them with the live codes on our AJIO coupons page, which the deals desk re-verifies daily.
Eight shirts under Rs. 450, including the 89 and 87 per cent claims - both stating MRPs of Rs. 2,499, more than a real Louis Philippe costs on the same page.
Rs. 240 for a striped regular-fit shirt, 76 per cent off a stated Rs. 998.
Why it earned its spot The floor of the aisle, and one of the more modest MRP claims on it.
Rs. 275 claiming 89 per cent off a stated Rs. 2,499 - the largest claim in the read.
Why it earned its spot Its stated MRP is higher than what Louis Philippe actually charges here.
Rs. 299 off a stated Rs. 1,299 - the same label with half the MRP claim.
Why it earned its spot A useful control: same brand, Rs. 24 dearer, Rs. 1,200 less MRP claimed.
Rs. 325 claiming 87 per cent off a stated Rs. 2,499.
Why it earned its spot The second Rs. 2,499 claim under Rs. 350.
Rs. 351 for a plain regular-fit shirt, 73 per cent off a stated Rs. 1,299.
Why it earned its spot NEONOMAD appears ten times in this read; this is its cheapest listing.
Rs. 379 claiming 81 per cent off a stated Rs. 1,995.
Why it earned its spot Third listing under Rs. 400 with a four-figure MRP claim.
Rs. 380 off a stated Rs. 999 - a 62 per cent badge where the others claim 80s.
Why it earned its spot Same price as its neighbours, half the MRP claim.
Rs. 420 for a classic regular fit, 58 per cent off a stated Rs. 999.
Why it earned its spot A plain office-shaped shirt at the price of a printed one.
AJIO's own DNMX claims the smallest MRPs on the page, and The Indian Garage Co prices its entire range inside Rs. 52.
Rs. 458 off a stated Rs. 899 - the lowest list price claimed anywhere on this page.
Why it earned its spot AJIO's own label, and the only stated MRP under Rs. 900.
Rs. 460 for a slim-fit shirt, 77 per cent off a stated Rs. 1,999.
Why it earned its spot A recognisable marketplace brand at the price of an unknown one.
Rs. 500 for a slim-fit cotton shirt, 80 per cent off a stated Rs. 2,499.
Why it earned its spot The listing states cotton, which most of the cheaper ones do not.
Rs. 560 for a striped slim fit with patch pocket, 68 per cent off a stated Rs. 1,749.
Why it earned its spot Appears eight times in this read at a consistent Rs. 560 to Rs. 612.
Rs. 585 for a checked slim fit, 55 per cent off a stated Rs. 1,299.
Why it earned its spot The second Highlander, with a much smaller MRP claim than the first.
Rs. 611 for a flap-pocket regular fit, 49 per cent off a stated Rs. 1,199.
Why it earned its spot AJIO's own label again, and again the most conservative badge in its band.
Rs. 624 claiming 74 per cent off a stated Rs. 2,399.
Why it earned its spot Three ZIKARAA listings here all state MRPs above Rs. 2,300.
Rs. 733 for a striped slim fit, 65 per cent off a stated Rs. 2,095.
Why it earned its spot Four British Club listings here cluster tightly between Rs. 733 and Rs. 768.
Rs. 794 off a stated Rs. 1,499 - a 47 per cent badge on a mandarin-collar shirt.
Why it earned its spot The most restrained claim between Rs. 600 and Rs. 1,000.
Rare Rabbit, Arrow, U.S. Polo Assn., SNITCH, WROGN, Louis Philippe and SELECTED - every badge here is between 41 and 56 per cent.
Rs. 846 for a Rare Rabbit checked regular fit, 55 per cent off a stated Rs. 1,879.
Why it earned its spot A brand with its own stores, at under Rs. 850.
Rs. 968 for an Arrow Sports classic slim fit, 56 per cent off a stated Rs. 2,199.
Why it earned its spot A department-store label at a marketplace price.
Rs. 980 for a U.S. Polo Assn. slim fit, 51 per cent off a stated Rs. 1,999.
Why it earned its spot U.S. Polo appears three times here at 32, 43 and 51 per cent - the smallest badges in the read.
Rs. 1,175 for a SNITCH button-down collar, 51 per cent off a stated Rs. 2,398.
Why it earned its spot SNITCH's own storefront rarely discounts this deeply.
Rs. 1,310 for a WROGN printed cotton shirt, 43 per cent off a stated Rs. 2,299.
Why it earned its spot A 43 per cent badge from a brand with national distribution.
Rs. 1,356 for a Louis Philippe slim-fit cotton shirt, 41 per cent off a stated Rs. 2,299.
Why it earned its spot Its selling price is below the MRP that a Rs. 275 shirt on this page claims.
Rs. 1,850 for a SELECTED cuffed-sleeve slim fit, 50 per cent off a stated Rs. 3,699.
Why it earned its spot European label, and the highest price we seated.
First: read the rupee price, never the percentage - two shirts here claim the identical Rs. 2,499 MRP and sell for Rs. 275 and Rs. 325. Second: prefer listings that name a fabric, because most of the sub-Rs. 500 shelf names only a print. Third: use the brands with retail behind them - Rare Rabbit, Arrow, U.S. Polo Assn., Louis Philippe - as your price anchors, since their MRPs are the only ones on the page that describe a real elsewhere-price. Fourth: check the live coupon page before checkout, the same discipline we applied to AJIO jeans and trousers under Rs. 999, because a coupon applies to the cart after these prices and is the only discount on this page you can verify yourself.
| Product | Sale price | MRP | Discount |
|---|---|---|---|
| DMSF striped regular fit | Rs. 240 | Rs. 998 | 76% |
| EYEBOGLER embroidered, 89% badge | Rs. 275 | Rs. 2,499 | 89% |
| EYEBOGLER spread collar | Rs. 299 | Rs. 1,299 | 77% |
| Hoodler spread collar, 87% badge | Rs. 325 | Rs. 2,499 | 87% |
| NEONOMAD regular fit | Rs. 351 | Rs. 1,299 | 73% |
| 7 Threads spread collar | Rs. 379 | Rs. 1,995 | 81% |
| Combraided embroidered | Rs. 380 | Rs. 999 | 62% |
| BABIRUSA classic shirt | Rs. 420 | Rs. 999 | 58% |
| DNMX classic, smallest MRP claim | Rs. 458 | Rs. 899 | 49% |
| Highlander slim fit | Rs. 460 | Rs. 1,999 | 77% |
| Univibe slim fit cotton | Rs. 500 | Rs. 2,499 | 80% |
| The Indian Garage Co striped | Rs. 560 | Rs. 1,749 | 68% |
| Highlander checked slim fit | Rs. 585 | Rs. 1,299 | 55% |
| DNMX flap-pocket shirt | Rs. 611 | Rs. 1,199 | 49% |
| ZIKARAA striped regular fit | Rs. 624 | Rs. 2,399 | 74% |
| British Club striped slim fit | Rs. 733 | Rs. 2,095 | 65% |
| StitchX mandarin collar | Rs. 794 | Rs. 1,499 | 47% |
| Rare Rabbit checked | Rs. 846 | Rs. 1,879 | 55% |
| Arrow Sports classic slim fit | Rs. 968 | Rs. 2,199 | 56% |
| U.S. Polo Assn. slim fit | Rs. 980 | Rs. 1,999 | 51% |
| SNITCH button-down collar, Rs. 1 | Rs. 1,175 | Rs. 2,398 | 51% |
| WROGN printed cotton, Rs. 1 | Rs. 1,310 | Rs. 2,299 | 43% |
| Louis Philippe slim fit cotton, Rs. 1 | Rs. 1,356 | Rs. 2,299 | 41% |
| SELECTED cuffed-sleeve slim fit, Rs. 1 | Rs. 1,850 | Rs. 3,699 | 50% |
An EYEBOGLER shirt selling at Rs. 275 states an MRP of Rs. 2,499. A Hoodler at Rs. 325 states the same Rs. 2,499. On the same page, Louis Philippe - a brand whose own stores price shirts above Rs. 2,000 - sells at Rs. 1,356 and states Rs. 2,299, and U.S. Polo Assn. states Rs. 1,999 against Rs. 980. The stated list price of the cheapest shirts in this read is higher than the selling price of the most established ones. Sorting by badge would put the least accountable listings first, so we sort by price and print every MRP as a claim the listing makes.
Not one of the 74 shirt listings we read on 19 August 2026 returned a rating or a rating count in AJIO's own search response. On a Myntra page we would rank partly on crowd size; here there is no crowd to read, which is a material difference between the two marketplaces and one worth knowing before you shop. We have not invented a proxy for it. Every pick on this page is therefore assessed on its price, on what the listing states about fabric, fit and collar, and on what is publicly known about the brand behind it.
DNMX is Reliance's in-house brand and it appears twice in this read, at Rs. 458 and Rs. 611. When the retailer owns the label it sets the MRP, the selling price and therefore the discount percentage - so those badges are internal decisions rather than savings against anyone else's price. What is notable here is the direction: DNMX claims Rs. 899 and Rs. 1,199, the two smallest stated MRPs on the page, and carries the two smallest badges in its price band. The house label is the most conservative claim in this read, not the loudest.
Most of the sub-Rs. 500 shelf describes a shirt only by its print and its fit - 'regular fit', 'spread collar', 'embroidered' - without naming a fabric at all, which is itself information. The listings that do name cotton, like Univibe at Rs. 500 and Louis Philippe at Rs. 1,356, are the ones where you know what you are buying. We have not handled, washed or measured any shirt on this page, so every fabric, fit and collar description here is quoted from AJIO's own listing rather than verified by us.
Rs. 240, for a DMSF striped regular-fit shirt, in the 74 listings we read on 19 August 2026. Above it, an EYEBOGLER embroidered shirt is Rs. 275, a second EYEBOGLER Rs. 299 and a Hoodler Rs. 325 - so the whole entry shelf sits between Rs. 240 and Rs. 350. At that price you are buying a printed or textured shirt from a marketplace-only label, usually without a stated fabric, and AJIO publishes no ratings to check any of them against. The cheapest listing we would actually point someone to is a little higher: DNMX's classic regular fit at Rs. 458, because it is AJIO's own label, it states a plausible Rs. 899 MRP, and a plain classic cut survives more outfits than a print does.
Because the MRP behind the badge is a number the seller enters, and on the cheap end of this shelf it is frequently disconnected from any price the shirt was sold at. The clearest evidence is internal to our read: an EYEBOGLER at Rs. 275 states Rs. 2,499 and a Hoodler at Rs. 325 states the same Rs. 2,499, while on the same page a Louis Philippe slim fit - from a brand whose own stores price shirts above Rs. 2,000 - sells at Rs. 1,356 and states Rs. 2,299. The stated list price of the cheapest shirts is higher than what the most established brand actually charges. Read the rupee price, compare it against another rupee price, and treat the percentage as decoration.
On this read, the brands with real retail behind them, because their prices describe something. Rare Rabbit at Rs. 846 is well below what the label charges in its own stores; Arrow Sports at Rs. 968 and U.S. Polo Assn. at Rs. 980 are department-store labels at marketplace prices; SNITCH at Rs. 1,175 is roughly half its usual direct-to-consumer price; and Louis Philippe at Rs. 1,356 is the best formal shirt on the page. Below Rs. 600, the most reliable choices are AJIO's own DNMX and The Indian Garage Co - not because they are better made than their neighbours, but because both price their whole range consistently rather than pricing one shirt five different ways.
Not on any of the 74 listings we read on 19 August 2026. AJIO's search response returned no rating and no rating count for a single men's shirt in that pull, which is a real difference from Myntra, where four-figure rating counts are common in the same price band. Practically, it means you cannot use the crowd to sort a shelf where dozens of near-identical shirts sit within fifty rupees of each other. Our substitutes are the ones available on the page: the rupee price, whether the listing names a fabric, whether the brand prices its range consistently, and whether the brand exists outside marketplaces at all.
Usually, and on this shelf that is the only discount you can actually verify. AJIO coupons and bank offers generally apply to the cart total after the listing price, subject to a minimum spend, which matters here because most of these shirts sit between Rs. 240 and Rs. 800 - two or three shirts will clear a threshold that one will not. We did not test any code at checkout for this page and will not quote a figure. What this read gives you is the baseline to beat: Rs. 240 for the cheapest shirt on the site, Rs. 458 for the cheapest house-label one, Rs. 846 for a Rare Rabbit and Rs. 1,356 for a Louis Philippe.























