AJIO Sweatshirt and Hoodie Sale August 2026: Rs. 225 to Rs. 4,000

Eighty-seven per cent off, which is the biggest badge in our whole read, and it comes from a stated MRP of Rs. 2,499 - a figure fifteen separate listings in this read claim. Those fifteen sell for anything between Rs. 325 and Rs. 1,499. A ribbed fitted sweatshirt at Rs. 325 is a cheap garment at a cheap price and there is nothing wrong with that; what the badge is describing is the distance to a number that fourteen other listings also happen to claim.

• Price: Rs. 325 (stated MRP Rs. 2,499)
• Key detail: Rs. 325 against a stated Rs. 2,499 - 87%, the largest badge here
• Discount: 87% off a stated MRP, which is Rs. 2,174
• Rating: AJIO publishes no rating on this listing
• Role: The deepest badge under the Rs. 2,499 claim
• Buying logic: Cheap, and honestly cheap once you ignore the claim

Three hundred and fifty rupees against the same stated Rs. 2,499, from an entirely different label, badged 86 per cent. Hoodler filed three listings into this read at Rs. 350, Rs. 375 and Rs. 425, badged 86, 85 and 83, every one of them claiming Rs. 2,499. A crew-neck sweatshirt is the plainest shape in this category and the most useful over a T-shirt in an air-conditioned office, which is the realistic use for a sweatshirt in an Indian August.

• Price: Rs. 350 (stated MRP Rs. 2,499)
• Key detail: Rs. 350 against the same stated Rs. 2,499 - 86%
• Discount: 86% off a stated MRP, which is Rs. 2,149
• Rating: AJIO publishes no rating on this listing
• Role: Same claim, twenty-five rupees more
• Buying logic: The plainest shape here, at the second-lowest price

Rs. 425 against Rs. 2,499, badged 83 per cent. Against the Hoodler crew-neck two cards up, the difference is Rs. 75 and a cut: oversized rather than regular, which drops the shoulder seam and adds room through the body. That Rs. 75 is the only honest comparison on offer between these two listings, because the claim behind both is identical and neither carries a rating. Buy on the cut, since the cut is the only variable AJIO is actually publishing here.

• Price: Rs. 425 (stated MRP Rs. 2,499)
• Key detail: Oversized cut, Rs. 425, and the same stated Rs. 2,499
• Discount: 83% off a stated MRP, which is Rs. 2,074
• Rating: AJIO publishes no rating on this listing
• Role: A third listing, the same claim again
• Buying logic: Pay Rs. 75 for the looser cut, if you want it

Six hundred rupees against the same stated Rs. 2,499 that sat behind a Rs. 325 sweatshirt at the top of this chapter. NEONOMAD filed fifteen listings into our read, badged 59 to 87 per cent - the second-largest presence on this shelf after DNMX's twenty-four. A hoodie carries a hood, a drawstring and usually a kangaroo pocket, which is more fabric and more construction than a crew-neck. It is not, here, a different claim.

• Price: Rs. 600 (stated MRP Rs. 2,499)
• Key detail: A hood, a drawstring and a pouch pocket for Rs. 600
• Discount: 76% off a stated MRP, which is Rs. 1,899
• Rating: AJIO publishes no rating on this listing
• Role: The claim buys a hood now
• Buying logic: The cheapest hood on the page from a brand with a range

Six hundred and twenty-five rupees, badged 75 per cent off Rs. 2,499 - and six other hoodie listings in this read sit at exactly the same price with exactly the same claim, from Buda Jeans Co, NEONOMAD and Fyre Rose. Three unrelated labels, one number. When a price repeats seven times across three companies it is a promotion slot rather than a costing, and the only thing left to choose on is the print and the fit.

• Price: Rs. 625 (stated MRP Rs. 2,499)
• Key detail: Rs. 625 - a price seven separate hoodie listings share
• Discount: 75% off a stated MRP, which is Rs. 1,874
• Rating: AJIO publishes no rating on this listing
• Role: One of seven listings at exactly Rs. 625
• Buying logic: Choose on the graphic; the price is fixed seven ways

Seven hundred and fifty rupees, badged 70 per cent off Rs. 2,499. The number behind the badge is the same one Hoodler and Buda Jeans Co claim - but Jack & Jones is a Bestseller-owned label with its own shops in Indian malls, where Rs. 2,499 for a cotton sweatshirt is a price it plausibly charges. The claim has not changed; its credibility has. This is the cheapest listing on the page from a brand you can walk into a store and return to.

• Price: Rs. 750 (stated MRP Rs. 2,499)
• Key detail: Rs. 750 against a stated Rs. 2,499 - a claim this brand can defend
• Discount: 70% off a stated MRP, which is Rs. 1,749
• Rating: AJIO publishes no rating on this listing
• Role: A brand with shops, same claim
• Buying logic: The cheapest recognisable label under this claim

One thousand two hundred and seventy-four rupees against the identical stated Rs. 2,499 that sat behind the Rs. 325 sweatshirt this chapter opened with. Same claim, 3.9 times the money, and the badge falls from 87 per cent to 49. Levi's three listings here ran 45 to 70 per cent. If you want a single demonstration that a stated MRP is not a property of a garment, it is this pair of cards: one number, two prices Rs. 949 apart, both described as discounts from it.

• Price: Rs. 1,274 (stated MRP Rs. 2,499)
• Key detail: Rs. 1,274 against the same stated Rs. 2,499 - only 49% off
• Discount: 49% off a stated MRP, which is Rs. 1,225
• Rating: AJIO publishes no rating on this listing
• Role: The claim halves the badge
• Buying logic: A recognised brand at the middle of this shelf

One thousand four hundred and ninety-nine rupees, badged 40 per cent - the smallest badge among the fifteen listings claiming Rs. 2,499 and 4.6 times the price of the largest. Bewakoof sells mainly through its own site, where its graphic hoodies are priced in this region, so the claim and the price sit closer together than anywhere else in this chapter. That is what a small badge usually means: not a worse deal, a more honest starting number.

• Price: Rs. 1,499 (stated MRP Rs. 2,499)
• Key detail: Rs. 1,499 - the top of the Rs. 2,499 group, at 40% off
• Discount: 40% off a stated MRP, which is Rs. 1,000
• Rating: AJIO publishes no rating on this listing
• Role: The smallest badge under the biggest claim
• Buying logic: The most credible claim in this chapter, at its top price

Thirteen listings in this read claim exactly Rs. 1,999, and they sell for between Rs. 360 and Rs. 880 - a 2.4-fold spread behind one number, which is tighter than the Rs. 2,499 group but the same behaviour. This is the cheapest of them, an oversized hooded sweatshirt at Rs. 360 badged 82 per cent. Oversized is the most forgiving fit in this category, which matters more than the badge when there are no ratings to consult and no way to try it on.

• Price: Rs. 360 (stated MRP Rs. 1,999)
• Key detail: Rs. 360 against a stated Rs. 1,999 - 82%
• Discount: 82% off a stated MRP, which is Rs. 1,639
• Rating: AJIO publishes no rating on this listing
• Role: The Rs. 1,999 claim, at its deepest
• Buying logic: The cheapest hood in the read, in the most forgiving cut

Four hundred and twenty rupees, badged 79 per cent off Rs. 1,999. KOTTY put five listings into this read at Rs. 420, Rs. 460, Rs. 480, Rs. 500 and Rs. 660 - five prices, one claimed MRP, badges of 79, 77, 76, 75 and 67. The claim sits still while the price walks, which is the mirror image of what a real MRP does. Regular fit here means a straight body and a set-in sleeve rather than the dropped shoulder of the oversized cuts nearby.

• Price: Rs. 420 (stated MRP Rs. 1,999)
• Key detail: Rs. 420 against a stated Rs. 1,999 - one of KOTTY's five rows
• Discount: 79% off a stated MRP, which is Rs. 1,579
• Rating: AJIO publishes no rating on this listing
• Role: One brand, four listings, four prices
• Buying logic: The cheapest of one brand's five near-identical listings

Five hundred rupees against the same Rs. 1,999, badged 75 per cent. Within one label's own listings the step from regular to oversized costs Rs. 80, which is the sort of comparison worth making on this shelf and the sort the badge actively obscures - 79 per cent against 75 per cent makes the cheaper garment look like the better buy when the real question is which shape you want. A crew-neck oversized sweatshirt is the most-worn silhouette in this whole read.

• Price: Rs. 500 (stated MRP Rs. 1,999)
• Key detail: Oversized crew-neck at Rs. 500, same stated Rs. 1,999
• Discount: 75% off a stated MRP, which is Rs. 1,499
• Rating: AJIO publishes no rating on this listing
• Role: The same claim, a looser cut, Rs. 80 more
• Buying logic: The shape most people actually want, Rs. 80 up

Six hundred and eighty rupees against the same stated Rs. 1,999, badged 66 per cent. Set it against the Jump Cuts hoodie that opened this chapter: Rs. 320 more money, the same claim, and sixteen percentage points off the badge. Across all thirteen listings claiming Rs. 1,999 the badge falls in an almost perfectly straight line as the price rises, which is exactly what you would expect when the claim is fixed in advance and the price is set separately.

• Price: Rs. 680 (stated MRP Rs. 1,999)
• Key detail: Rs. 680 - near the ceiling of the thirteen Rs. 1,999 listings
• Discount: 66% off a stated MRP, which is Rs. 1,319
• Rating: AJIO publishes no rating on this listing
• Role: The top of the Rs. 1,999 group
• Buying logic: Buy on the print, because the claim is doing nothing

Six listings from this one label sell at exactly Rs. 320 against exactly Rs. 999 at exactly 68 per cent - four sweatshirts and two hoodies, colourblocked, plain and printed alike. Inside that group the hood costs nothing, which no manufacturer's costing would produce and which marks the price as a slot the listings were placed in together. Cotton is stated on this one; it is the only fabric named in the group, and in August it is the reason to pick it.

• Price: Rs. 320 (stated MRP Rs. 999)
• Key detail: Rs. 320 against a stated Rs. 999 - a price six listings share
• Discount: 68% off a stated MRP, which is Rs. 679
• Rating: AJIO publishes no rating on this listing
• Role: Six listings, one price of Rs. 320
• Buying logic: Cotton, and a hood costs nothing inside this group

Five hundred and nine rupees against a stated Rs. 999. DNMX is Reliance Retail's own label - the same company that owns AJIO - and it filed 24 listings into this read, more than any other brand, with a median badge of exactly 49 per cent. Twenty listings across this whole read show 49 per cent, and most of them are DNMX. When a retailer's own label repeats one percentage twenty times, that percentage is a house pricing rule and not a sale.

• Price: Rs. 509 (stated MRP Rs. 999)
• Key detail: Rs. 509 against a stated Rs. 999 - 49%, DNMX's signature badge
• Discount: 49% off a stated MRP, which is Rs. 490
• Rating: AJIO publishes no rating on this listing
• Role: The house label's own claim
• Buying logic: The house label's standard offer, in an oversized cut

Seven hundred and nine rupees against Rs. 999 - a gap of Rs. 290 and the smallest badge in this chapter. Teamspirit is another Reliance Retail label, and its two listings here ran 29 and 75 per cent off two different claims, which tells you the house does not hold one rule across its brands. A half-zip has a stand collar and a zip placket - more parts, more sewing operations - and it is the one garment in this chapter with a construction detail worth paying for.

• Price: Rs. 709 (stated MRP Rs. 999)
• Key detail: A half-zip collar at Rs. 709 - 29% off a stated Rs. 999
• Discount: 29% off a stated MRP, which is Rs. 290
• Rating: AJIO publishes no rating on this listing
• Role: The smallest badge on a Rs. 999 claim
• Buying logic: The most garment for the money in this chapter

Nine DNMX women's listings in this read sell at exactly Rs. 254 against exactly Rs. 499 at exactly 49 per cent - embellished, floral, graphic, Garfield-printed, typographic, boxy, loose and relaxed alike. Every design decision inside that group is free. What is different about this slot from the ones earlier on the page is the claim: Rs. 499 for a printed sweatshirt from a mass-market house label is a number that could actually have been charged.

• Price: Rs. 254 (stated MRP Rs. 499)
• Key detail: Rs. 254 against a stated Rs. 499 - a price nine listings share
• Discount: 49% off a stated MRP, which is Rs. 245
• Rating: AJIO publishes no rating on this listing
• Role: Nine listings at exactly Rs. 254
• Buying logic: The cheapest credible thing on the page

Two hundred and twenty-five rupees, off a stated Rs. 899, badged 75 per cent - the cheapest listing anywhere in our 111 rows. A raise-neck with a button placket is more construction than a plain crew, so this is not the least garment on the page even though it is the least money. Two other listings share the exact Rs. 225 price and the exact Rs. 899 claim, both from DNMX, which is the same slot behaviour showing up at the bottom of the shelf.

• Price: Rs. 225 (stated MRP Rs. 899)
• Key detail: Rs. 225 - the cheapest of all 111 listings we read
• Discount: 75% off a stated MRP, which is Rs. 674
• Rating: AJIO publishes no rating on this listing
• Role: The lowest price in the read
• Buying logic: The floor price, and more collar than you would expect

Three hundred and forty-nine rupees against a stated Rs. 499 - one hundred and fifty rupees off. YOUSTA, another Reliance Retail label, filed eight listings into this read and every single one was badged between 20 and 30 per cent, the tightest band of any brand on this shelf. Eight listings, no listing over 30 per cent, and claims from Rs. 499 to Rs. 899. That is what a price list looks like when the starting number is meant to be taken seriously.

• Price: Rs. 349 (stated MRP Rs. 499)
• Key detail: Rs. 150 off a stated Rs. 499 - a 30% badge
• Discount: 30% off a stated MRP, which is Rs. 150
• Rating: AJIO publishes no rating on this listing
• Role: A small claim and a small badge
• Buying logic: A believable price from the most consistent label here

Five hundred and fifty-nine rupees against Rs. 699. MAX is a Landmark Group chain with shops in most large Indian cities, so Rs. 699 is a ticket price it has to be able to charge over a counter - and the discount it offers on AJIO is Rs. 140. Compare that with the Rs. 2,499 claims at the top of this page, where nobody is standing behind a till. The smaller the badge on this shelf, the more likely the number behind it is real.

• Price: Rs. 559 (stated MRP Rs. 699)
• Key detail: Rs. 140 off a stated Rs. 699 - 20%, near the smallest here
• Discount: 20% off a stated MRP, which is Rs. 140
• Rating: AJIO publishes no rating on this listing
• Role: Twenty per cent, from a chain with shops
• Buying logic: A high-street price, with a high-street discount

Six hundred and sixteen rupees against a stated Rs. 725. Note the claim: not Rs. 699, not Rs. 799, but Rs. 725 - an unrounded number, which across this whole read is unusual enough to be worth remarking on, since 111 listings shared only 33 stated MRPs and almost all of them ended in 99. A specific, awkward number is the signature of a price someone actually calculated. Slim fit is the least forgiving cut here; size up if you are between sizes.

• Price: Rs. 616 (stated MRP Rs. 725)
• Key detail: Rs. 109 off a stated Rs. 725 - 15%, the smallest of all 111 rows
• Discount: 15% off a stated MRP, which is Rs. 109
• Rating: AJIO publishes no rating on this listing
• Role: The smallest badge in the entire read
• Buying logic: The most believable number on the page

One thousand four hundred and ninety-four rupees against a stated Rs. 2,299, badged 35 per cent. It sells for five rupees less than the Bewakoof hoodie in chapter one, which claims Rs. 2,499 and shows 40 per cent. Two nearly identical prices, two different claims, two different badges - and the badge is the only part a shopper sees first. U.S. Polo Assn.'s three listings here ran 35 to 63 per cent, which is a wide band for a brand with department-store distribution.

• Price: Rs. 1,494 (stated MRP Rs. 2,299)
• Key detail: Rs. 1,494 against a stated Rs. 2,299 - 35% off
• Discount: 35% off a stated MRP, which is Rs. 805
• Rating: AJIO publishes no rating on this listing
• Role: A different claim, from a licensed brand
• Buying logic: A department-store label at the top of the middle

Four thousand rupees, exactly half of a stated Rs. 7,999 - the highest price and the highest claim in our 111 rows, and the only listing here above Rs. 2,100. Superdry is a British label with its own Indian stores where a zip-front hoodie does sell in this region, so the claim is defensible in a way the Rs. 2,499s at the top of this page are not. It is ten times the price of the Rs. 360 hooded sweatshirt in chapter two, and it is a different kind of purchase.

• Price: Rs. 4,000 (stated MRP Rs. 7,999)
• Key detail: Rs. 4,000 against a stated Rs. 7,999 - the ceiling of the shelf
• Discount: 50% off a stated MRP, which is Rs. 3,999
• Rating: AJIO publishes no rating on this listing
• Role: The most expensive garment in the read
• Buying logic: The ceiling, for a jacket-weight hoodie you keep for years