Jewellery Price AJIO vs Myntra September 2026: Same MRP, Rs. 233 Gap

We read both shelves on the same morning - 29 September 2026 - to see whether the two big fashion retailers price jewellery differently. 147 AJIO listings, 160 Myntra listings, logged out, nothing bought.

Eight brands appear on both. Two products carry effectively the same title and the identical stated MRP on both shelves, and on both of them Myntra is cheaper.

The anklet pair is the cleanest. Both listings read "Set of 2 Silver-Plated Kada Anklets" from the same brand, both state an MRP of Rs. 1,999, and one sells at Rs. 500 and the other at Rs. 267. Because the MRP is held constant, the entire difference shows up in the badge: 75% against 87%.

On the GIVA anklet the titles differ very slightly - AJIO's says "Single Anklet" where Myntra's says "Anklet" - so treat that pair as near-matched rather than matched. The stated MRP is Rs. 2,999 on both and the gap is Rs. 254.

We have handled neither item and we are not asserting that two listings sharing a title and an MRP are the same physical product. What we can say is that two shops publishing the same brand, the same description and the same MRP are asking different money for it.

At shelf level AJIO is the cheaper of the two on the median - Rs. 363 against Rs. 431 - and it lists more of its range under Rs. 500, 107 of 147 against 98 of 160. It also prints slightly larger discounts and slightly larger MRP multiples. Neither shelf's badge is doing much work: a median stated MRP of about 3.2 times the selling price on both.

The range is the interesting difference. AJIO's shelf runs from Rs. 79 to Rs. 3,231 while Myntra's tops out at Rs. 1,336 in this read, so AJIO carries both a cheaper floor and a dearer ceiling in the same five categories.

Eight brands appear on both shelves. If the matched pairs suggested Myntra is simply cheaper, the brand medians complicate that.

Five of the eight go to Myntra, two to AJIO and one is level. Zeraki Jewels is Rs. 500 on AJIO against Rs. 839 on Myntra, and Saraf RS Jewellery is Rs. 413 against Rs. 690. These are medians over small counts - one to twelve listings a brand - and the two shops are not stocking identical ranges, so read the table as a guide to where to check first rather than as a verdict.

The honest summary: on the two products we could match exactly, Myntra was cheaper both times. Across brands as a whole, neither shop is reliably cheaper, and the right move on a specific piece is to open both tabs.

This is the one difference with no ambiguity in it. Across 147 AJIO jewellery listings, not one displayed a star average or a rating count. Myntra published one on 110 of its 160, ranging up to 7,038 ratings on a single set.

It is not a jewellery-specific quirk. Our earlier reads of AJIO's sock, belt, cap, towel and umbrella shelves returned 0 published ratings across 167 listings, and its men's sandals shelf 0 of 36. Whatever AJIO does with customer feedback, it does not put it on the listing page.

For a Rs. 300 piece of fashion jewellery bought on a photograph, that matters more than a Rs. 60 price difference. On the matched anklet pair above, the Myntra listing is both Rs. 233 cheaper and carries 7 published ratings; on the GIVA anklet it is Rs. 254 cheaper and carries 211.

• Search the exact product title on both. The matched pairs here were found by title, not by browsing, and the gaps were Rs. 233 and Rs. 254 on items under Rs. 1,100.
• Compare selling prices, never badges. On the anklet pair the stated MRP is identical at Rs. 1,999, so the badge difference - 75% against 87% - is purely a restatement of the price difference.
• If you need reassurance, that decides it. AJIO publishes no ratings on this category at all, so on any piece stocked by both, Myntra is the one where you can see what buyers said.
• Check AJIO first for the cheap end. Its floor is Rs. 79 against Rs. 188, and 107 of its 147 listings sit under Rs. 500.