![Six bath towels priced in this read of Tata CLiQ's shelf - including the Rs. 449 Bianca LORENA two-piece box, a Rs. 3,098 Nautica 600 GSM pair and a Rs. 674 DDecor 500 GSM single - in their own listing photographs]()
Six boxes of the same towel range sit on Tata CLiQ's shelf, and their price per piece falls neatly as the boxes get bigger - Rs. 349.75, Rs. 271.50, Rs. 199.88, Rs. 152.90, Rs. 88.25. The cheapest of them contains no bath towel at all. Four hand towels and eight face towels, by its own printed title.
Which makes per-piece pricing useless here and the box contents line essential. The Rs. 449 two-piece holds the same two bath towels as the Rs. 1,399 four-piece - the extra Rs. 950 buys two hand towels. Below: the full ladder, why stated GSM does not track price on this shelf, and what the 22 listings actually cost.
📅 Update log:
1 October 2026 — first published. The shelf was read on 1 October 2026 from tatacliq.com's own listing responses for 'bath towel', logged out, in India, with nothing purchased; of the 67 home listings returned, the 22 whose own titles name a towel are the ones counted here. Piece counts, box contents, GSM figures and dimensions are taken from the listings' own printed titles. Every price, stated MRP, badge, star average and rating count quoted was read on that date.
The cheapest towel per piece contains no bath towel
We read Tata CLiQ's own bath towel listings on 1 October 2026, logged out, in India, with nothing purchased. 22 towel listings came back, and six of them are the same Bianca LORENA terry range in six different box sizes. Work out the price per piece and the twelve-piece box is the cheapest on the shelf at Rs. 88.25 a piece - and it contains no bath towel at all.
Its own title says so: four hand towels and eight face towels. The ten-piece box at Rs. 152.90 a piece holds two bath towels and eight face towels. The eight-piece at Rs. 199.88 holds two bath, two hand and four face. Every rung down the price-per-piece ladder is a rung down in towel size, so the per-piece figure measures how many flannels are in the box rather than what you are getting.
The two-piece box is where this gets expensive. At Rs. 449 it holds two bath towels - the same two bath towels the Rs. 1,399 four-piece holds, by the listings' own descriptions. The extra Rs. 950 buys two hand towels. If bath towels are what you came for, the smallest box on this shelf is also the cheapest way to get them, which is the opposite of how multipacks usually work.
| One Bianca LORENA range, six box sizes, 1 Oct 2026 | Price | What is in the box | Per piece |
|---|
| 2 pieces | Rs. 449 | 2 bath towels | Rs. 224.50 |
| 4 pieces | Rs. 1,399 | 2 bath, 2 hand | Rs. 349.75 |
| 6 pieces | Rs. 1,629 | 2 bath, 4 hand | Rs. 271.50 |
| 8 pieces | Rs. 1,599 | 2 bath, 2 hand, 4 face | Rs. 199.88 |
| 10 pieces | Rs. 1,529 | 2 bath, 8 face | Rs. 152.90 |
| 12 pieces | Rs. 1,059 | 4 hand, 8 face - no bath towel | Rs. 88.25 |
The one-line version: on a towel multipack, count the bath towels, not the pieces. Six boxes from one brand here run Rs. 88 to Rs. 350 a piece and every one of them contains exactly two bath towels or none.
The thinnest towel on the shelf is not the cheapest
Five listings print a GSM figure - grams per square metre, the usual shorthand for how dense a towel is. They do not line up with price at all. A Living Scapes by Pantaloons towel states 220 GSM and costs Rs. 760. A DDecor states 500 GSM and costs Rs. 674. The thinner towel is the dearer one.
Above those, a Nautica Vintage Crew 500 GSM towel is Rs. 1,069, a Fabindia Home 570 GSM woven towel is Rs. 1,405, and a pair of Nautica Cross View 600 GSM towels is Rs. 3,098 - Rs. 1,549 each. That is 2.3 times the Nautica 500 GSM for 20% more stated density, from the same brand.
The other seventeen listings state no GSM at all, including every Bianca box in the section above and both Doctor Towels bamboo towels at Rs. 699. Where a towel's density is not published, the only things left to compare are the price, the stated dimensions where given - the Doctor Towels pair state 70x140 cm - and the fibre. GSM figures here are the listings' own printed text; we have not weighed anything.
| Stated GSM against price, Tata CLiQ towels, 1 Oct 2026 | Stated GSM | Price | Rating |
|---|
| Living Scapes by Pantaloons cotton towel | 220 GSM | Rs. 760 | none |
| DDecor white cotton bath towel | 500 GSM | Rs. 674 | 4 at 4.2 |
| Nautica Vintage Crew Stripe bath towel | 500 GSM | Rs. 1,069 | 8 at 4.4 |
| Fabindia Home Ladder Stripe woven towel | 570 GSM | Rs. 1,405 | 1 at 5.0 |
| Nautica Cross View, set of 2 bath towels | 600 GSM | Rs. 3,098 | 1 at 5.0 |
| Nautica Cross View hand towel, set of 2 | 600 GSM | Rs. 749 | 2 at 5.0 |
Ten listings have reviews. The largest count is eight.
Ten of the 22 listings carry a star rating, and the counts are 1, 1, 2, 2, 3, 4, 4, 4, 4 and 8. The best-evidenced towel on the shelf is a Nautica 500 GSM at Rs. 1,069 with eight ratings averaging 4.4. The two five-star listings each rest on a single review.
That is normal for this retailer rather than unusual for this shelf - across our reads of Tata CLiQ the median rating count sits around eleven, against thousands on the large marketplaces. A 5.0 from one buyer and a 3.0 from four tell you almost nothing about how a towel washes after twenty cycles, which is the only question that matters with terry cotton.
The badges, meanwhile, are modest by the standards of this autumn. The shelf's median discount is 40.5% and its deepest is 78%, against medians of 79% on AJIO's jewellery shelf and 54% on Tata CLiQ's own lighting shelf read the same day. The two Creeva listings at Rs. 177 and Rs. 199 are the cheapest towels here by a distance, and both carry a rating - 3.3 from three reviews and 4.5 from four.
| The shelf in numbers, 1 Oct 2026 | Value |
|---|
| Towel listings returned | 22 |
| Publishing a star rating | 10 of 22 |
| Largest rating count | 8 |
| Printing a GSM figure | 5 of 22 |
| Multipacks stating what is in the box | 6 of 22 |
| Price range | Rs. 177 to Rs. 3,098 |
| Median price | Rs. 899 |
| Median discount badge | 40.5% |
| Deepest badge | 78% |
| Best price per piece | Rs. 88.25 (no bath towel in the box) |
Method: how this shelf was read
Read on 1 October 2026 from tatacliq.com's own listing responses for 'bath towel' through api_prep.py's Tata CLiQ reader, logged out, in India, with nothing purchased. 67 home listings were returned and the 22 counted here are those whose own titles name a towel; the rest (lamps, wall art, clocks, cabinets) are excluded from every figure on this page. Piece counts and the contents of each box are taken from the listings' own printed titles, which state them in the form '[8pc] 2pc Bath, 2pc Hand, 4pc Face'. Price per piece is the selling price divided by that stated piece count and is reported precisely to show why the measure misleads here. GSM figures are quoted only where the listing prints them.
Before you buy: read the box contents line before the piece count, because a twelve-piece set here can be four hand towels and eight flannels. If you want bath towels specifically, price them individually - Rs. 674 for a 500 GSM single and Rs. 449 for a pair were the two cheapest routes to one on this shelf.
Frequently Asked Questions
What does a bath towel cost on Tata CLiQ in October 2026?
In this read of 22 towel listings, prices ran Rs. 177 to Rs. 3,098 with a median of Rs. 899. Single bath towels ran from Rs. 674 (a DDecor 500 GSM) to Rs. 1,405 (a Fabindia Home 570 GSM), with Nautica singles at Rs. 799 and Rs. 1,069 and bamboo towels from Doctor Towels at Rs. 699. A two-piece Bianca LORENA bath towel box was Rs. 449. These figures describe the listings returned on 1 October 2026, not Tata CLiQ's full catalogue.
Is a bigger towel set better value on Tata CLiQ?
Not in the way the piece count suggests. In one brand's six box sizes read the same minute, the price per piece falls from Rs. 349.75 to Rs. 88.25 as the boxes get bigger - but every box contains either two bath towels or none. The twelve-piece box at Rs. 1,059, the cheapest per piece on the shelf, is four hand towels and eight face towels by its own description. The two-piece box at Rs. 449 holds the same two bath towels as the Rs. 1,399 four-piece. Count the bath towels, not the pieces.
What GSM should a bath towel be?
This page cannot advise you on that - we did not buy, wash or weigh anything, and GSM is only one part of how a towel performs. What the shelf publishes is that only 5 of 22 listings print a GSM figure at all, and price does not track it: a stated 220 GSM towel at Rs. 760 sits beside a stated 500 GSM one at Rs. 674, and a 600 GSM pair costs Rs. 1,549 a towel. Where no GSM is printed - 17 of the 22 listings here - there is nothing to compare on but price, fibre and stated dimensions.
Do towels on Tata CLiQ have reviews?
Thinly. Ten of the 22 listings carry a star rating, and the counts are 1, 1, 2, 2, 3, 4, 4, 4, 4 and 8. The largest is eight ratings at 4.4 on a Nautica 500 GSM towel at Rs. 1,069; two listings show 5.0 from a single review each. Across our reads of this retailer the median rating count is around eleven, so a towel shelf with 8 as its ceiling is normal here rather than a warning about these particular towels.
Which is cheaper for towels, Tata CLiQ or AJIO?
We read AJIO's bath towel and bathrobe shelf in September and Tata CLiQ's on 1 October, so the two reads are a month apart and not a like-for-like comparison. What can be said is that the two shelves barely overlap on brands - Nautica, Bianca, DDecor, Fabindia Home and Doctor Towels here against a mostly different set there - so the sensible approach is to price the specific towel you want on both rather than to pick a shop. Prices change without notice; the figure at your checkout is the one that counts.
Prices & codes last verified: October 1, 2026
Zoutons may earn a commission when you buy through links on this page. Every selling price, stated MRP, discount badge, star average and rating count here was read on 1 October 2026 from tatacliq.com's own listing responses for 'bath towel', logged out, in India, with nothing purchased; of 67 home listings returned, the 22 counted on this page are those whose own titles name a towel. Every count, median, range and per-piece figure describes those listings on that date rather than Tata CLiQ's full catalogue, and a towel sold there that did not appear in these results does not appear here; listing results are ranked and change continuously, so a different reader will not see the same set. Piece counts and box contents are taken from the listings' own printed titles and are reproduced as printed; price per piece is simple arithmetic over the stated count and is presented precisely in order to show why it is a poor guide on this shelf, since a 'piece' may be a bath, hand or face towel. GSM, cotton and bamboo fibre content, 'zero twist', 'super soft' and stated dimensions are the listings' own printed text, reproduced as printed and not weighed, washed, measured or tested by us - nothing here is a statement about absorbency, shrinkage, colour fastness, durability or fitness for any purpose, and GSM alone does not determine how a towel performs. An MRP is the figure the listing displays and we have not verified that any towel here was ever sold at one, so every percentage on this page is arithmetic over two numbers the seller chose rather than a measured saving; nothing here is an allegation of mispricing, misleading advertising or of any breach of the Legal Metrology Act, the Consumer Protection Act or any other law, rule or platform policy by Tata CLiQ, Tata Unistore Limited or by Bianca, Nautica, DDecor, Fabindia Home, Doctor Towels, Haus & Kinder, Creeva, Living Scapes by Pantaloons or any other brand or seller named or unnamed, and no wrongdoing is alleged or implied. Star averages and rating counts are reproduced exactly as published, including counts of one or two, which are far too small to generalise from; a listing with no published rating is treated as unrated rather than as poor. Comparisons with other shelves describe reads made on the dates stated, which in the case of AJIO was a month earlier and is therefore not a like-for-like price comparison. We did not buy, unbox, wash or use any item on this page. Product photographs are the listings' own images as published on tatacliq.com and may be styled or retouched. Prices change without notice and can differ at checkout after coupons, bank offers or delivery charges; the price shown at your checkout prevails over anything here.
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