Twenty-one jackets and winter layers read on 26 September. The same shelf holds a Rs. 550 bomber declaring Rs. 4,999 and a Rs. 949 jacket declaring Rs. 999, and neither publishes a rating.
A jacket is the one winter purchase where the strike-through does the most persuading, so it is worth knowing what sets it. We read AJIO's jacket and winter-wear listings on 26 September 2026 - 151 of them, each with a price and a stated MRP - and the pattern is not about garments at all. The labels a shopper can name declare close to what they charge; the labels that exist only on this shelf declare five to nine times it. AJIO publishes no rating on any of the 151, so the badge is the only number you are given.
Every price below was pulled from AJIO on September 26, 2026 and checked against the MRP on the listing. Stack them with the live codes on our AJIO coupons page, which the deals desk re-verifies daily.
Where the declared MRP runs five to nine times the selling price, one figure of Rs. 2,499 covers twelve listings at twelve prices, and six garments share a single Rs. 570.
A Rs. 550 bomber declaring Rs. 4,999, the biggest multiple in the read.
Why it earned its spot The top of the declaration scale.
One of twelve listings declaring the same Rs. 2,499 at twelve different prices.
Why it earned its spot Cheapest jacket seated here.
A quilted bomber for Rs. 420, declaring Rs. 2,999.
Why it earned its spot Most jacket per rupee, on price alone.
A recognised footwear label declaring 5.88x on a puffer jacket.
Why it earned its spot A known name, declaring like an unknown one.
One of three puffers from this label at Rs. 720, Rs. 760 and Rs. 800.
Why it earned its spot Cheapest of a three-price family.
Six listings from this label sit at Rs. 570 against the same Rs. 2,999.
Why it earned its spot The clearest one-price, one-MRP cluster.
The bulk of the shelf, where labels run a handful of fixed price points with a matching declaration and the badge is simply what falls out of the arithmetic.
A licensed graphic hoodie at Rs. 1,081, declaring Rs. 5,149.
Why it earned its spot Where a licence sits in the price.
A quilted puffer at Rs. 720 from a label declaring a median 3.33x.
Why it earned its spot Mid-scale declaration, mid-scale price.
A boys' quilted puffer at Rs. 634 from the shelf's largest label.
Why it earned its spot Kids' sizing at the adult entry price.
One of two identical-priced sweatshirts declaring the same Rs. 3,429.
Why it earned its spot Two garments, one price, one declaration.
The most expensive listing seated, at a 3.45x declaration.
Why it earned its spot Top of the page on price.
A zip-front windbreaker at Rs. 775, a different garment to most of this page.
Why it earned its spot A different layer at the same money.
Three listings, one price, one declared Rs. 2,440.
Why it earned its spot Another fixed-price, fixed-MRP trio.
Rs. 330, and three sibling listings at exactly the same price.
Why it earned its spot Cheapest listing seated here.
Chain and department-store labels declaring close to what they charge - including two puffers Rs. 162 apart wearing badges 33 points apart.
A trekking puffer from a chain that declares a median 1.52x.
Why it earned its spot The tame-declaration end begins here.
The shelf's biggest label, declaring a median 1.85x across 19 listings.
Why it earned its spot The largest label here, at its median price.
A round 2.00x declaration on a Rs. 350 sweatshirt.
Why it earned its spot Cheap, and declared honestly-ish.
A packable puffer at Rs. 1,300 declaring exactly twice that.
Why it earned its spot The direct comparison with the 83% puffer above.
A department-store sweatshirt with one of the tamest declarations here.
Why it earned its spot What a modest declaration looks like.
A training sweatshirt from the tamest-declaring label in the read.
Why it earned its spot Near the bottom of the declaration scale.
Rs. 949 against a declared Rs. 999: the other end of the scale from the first card.
Why it earned its spot The floor of the declaration scale.
First: shop the rupee figure, not the percentage. This page contains two Rs. 350 listings, one badged 86 per cent and one badged 50, and two puffers Rs. 162 apart wearing 83 and 50. In each pair the money is nearly the same and only the declared MRP differs. Second: check whether the price repeats. Six garments from one label sit at Rs. 570 here and four from another at Rs. 330, which tells you the price is a fixed point rather than a markdown. Third: expect no rating. All 151 listings in this read publish none, so a shelf sort by 'customer rating' returns nothing meaningful and the photograph is genuinely the specification. Fourth: read the garment word in the title - windbreaker, quilted, padded, sweatshirt - because at Rs. 775 this shelf will sell you a wind shell and an insulated puffer for the same money, and the tile publishes no fill weight to tell them apart.
| Product | Sale price | MRP | Discount |
|---|---|---|---|
| POSHAX bomber, Rs. 550 | Rs. 550 | Rs. 9.09x MRP | 89%% |
| EYEBOGLER track, Rs. 350 | Rs. 350 | Rs. 7.14x MRP | 86%% |
| KOTTY bomber, Rs. 420 | Rs. 420 | Rs. 7.14x MRP | 86%% |
| RED TAPE puffer, Rs. 1,462 | Rs. 1,462 | Rs. 5.88x MRP | 83%% |
| Fyre Rose puffer, Rs. 720 | Rs. 720 | Rs. 5.55x MRP | 82%% |
| KOTTY quilted, Rs. 570 | Rs. 570 | Rs. 5.26x MRP | 81%% |
| Highlander hoodie, Rs. 1,081 | Rs. 1,081 | Rs. 4.76x MRP | 79%% |
| Alpha Tribe puffer, Rs. 720 | Rs. 720 | Rs. 4.17x MRP | 76%% |
| Fort Collins boys, Rs. 634 | Rs. 634 | Rs. 3.90x MRP | 74%% |
| MANIAC sweatshirt, Rs. 960 | Rs. 960 | Rs. 3.57x MRP | 72%% |
| Indian Garage, Rs. 1,798 | Rs. 1,798 | Rs. 3.45x MRP | 71%% |
| Windbreaker, Rs. 775 | Rs. 775 | Rs. 3.22x MRP | 69%% |
| MISCHIEF MONKEY, Rs. 781 | Rs. 781 | Rs. 3.12x MRP | 68%% |
| NEONOMAD, Rs. 330 | Rs. 330 | Rs. 3.03x MRP | 67%% |
| Decathlon puffer, Rs. 1,149 | Rs. 1,149 | Rs. 2.61x MRP | 62%% |
| Fort Collins men, Rs. 1,305 | Rs. 1,305 | Rs. 2.22x MRP | 55%% |
| YOUSTA sweatshirt, Rs. 350 | Rs. 350 | Rs. 2.00x MRP | 50%% |
| MAX puffer, Rs. 1,300 | Rs. 1,300 | Rs. 2.00x MRP | 50%% |
| MAX sweatshirt, Rs. 719 | Rs. 719 | Rs. 1.67x MRP | 40%% |
| PERFORMAX troyer, Rs. 629 | Rs. 629 | Rs. 1.43x MRP | 30%% |
| PERFORMAX jacket, Rs. 949 | Rs. 949 | Rs. 1.05x MRP | 5%% |
Every selling price, stated MRP and discount badge on this page was read on 26 September 2026 from ajio.com's own search responses for four winter-wear queries, logged out, in India. 151 distinct listings returned both a selling price and a stated MRP. Nothing was bought.
We divide each listing's stated MRP by its selling price and take the median per brand, counting only labels with three or more listings in the read. That is a description of how a label prices on this one date. It is explicitly not a comparison of quality, fabric, fill or durability between brands.
All 151 listings in this read came back with no star average and no rating count. That is the platform's own behaviour rather than a gap in our reading, and it is why no card on this page carries a rating - and why the discount badge is doing work it is not equipped for.
Fill weight, shell fabric, warmth, water resistance and fit are not published on these tiles, and where the title says 'quilted', 'padded' or 'windproof' we reproduce its word without verifying it. No warmth, insulation, performance or durability claim is made or implied.
In our 26 September 2026 read of 151 listings, prices ran from Rs. 270 to Rs. 8,425, with a median of Rs. 799. The bulk of the shelf sits well under Rs. 1,000: quilted bombers appeared from Rs. 420, puffer jackets from Rs. 720, windbreakers from Rs. 594 and sweatshirts from Rs. 330. The four-figure end is mostly branded puffers and coats. The median displayed discount across all 151 was 67%, but as this page shows, that figure says more about the label than the garment.
Because the percentage is calculated against an MRP each seller declares for itself, and on this shelf those declarations vary enormously by label. In our read, one brand's listings declared a median 9.09 times their selling price and another's 1.05 times. A Rs. 550 bomber declaring Rs. 4,999 wears 89% off; a Rs. 949 jacket declaring Rs. 999 wears 5%. Stating an MRP above the selling price is legal and ordinary in Indian retail - but it means the badge measures the declaration, not your saving.
Not in this read. All 151 listings returned no star average and no rating count - that is AJIO's own behaviour on these search responses, not a gap in our reading. It is a meaningful difference from Myntra, where comparable winter-wear listings routinely carry hundreds or thousands of ratings. On AJIO you are choosing from the price, the photograph and the words in the title, which is why this page prints the declared MRP multiple on every card.
The cheapest listing in our whole read sold at Rs. 270, and the cheapest we seated is a Rs. 330 colourblock sweatshirt, with three siblings at the identical price. Among actual jackets, a Rs. 350 zip-front track jacket and a Rs. 420 quilted bomber were the floor. All three declare MRPs of three to seven times their price, so treat the rupee figure as the whole of the information.
Cheaper on the badge, not always on the money. The department-store and sports labels in this read - the ones declaring 1.18x to 1.85x - sold at a median of roughly Rs. 719 to Rs. 1,285, which is at or above the shelf's Rs. 799 median, while the deep-badge labels clustered at Rs. 330 to Rs. 570. So the listings with tiny badges are often the dearer ones. What you cannot do on this shelf is tell which is better made: no fill weight, fabric weight or rating is published on any of the 151.




















