Men's Kurta Price AJIO vs Myntra November 2026: Same Set, Rs. 627 Apart

If you are buying a kurta this wedding season, AJIO and Myntra are the two shelves most people compare. We read both on 9 November 2026 and tried to match every listing we could identify from each retailer's own product title.

One title came back on both to the word: Jompers' "Men Embroidered Kurta Set". AJIO charges Rs. 2,400 and Myntra charges Rs. 1,773 — a Rs. 627 gap, 26.1% of the AJIO price. Even there the two sites state different reference prices, Rs. 9,999 against Rs. 10,449, so the 76% and 83% badges beside them are not the same measurement.

The more useful finding is what we noticed while trying to match the rest. Six brands sell on both sites, and three of them print identical reference prices in both places — Rs. 999, Rs. 2,499, Rs. 6,663 and Rs. 7,330, to the rupee. Those are the only rows on this page where a badge comparison means anything, and they do not all point the same way.

Everything below is read from the two retailers' own pages, logged out, from India, with nothing bought and no coupon applied.

Rs. 627 on an identically titled product, and the gap goes to Myntra. It is also the only row on this page where a shopper can be reasonably confident the two sites are describing the same thing, because the brand, the garment type and the decoration all appear in both titles in the same words.

Note what the two reference prices do, though. AJIO states Rs. 9,999 and Myntra states Rs. 10,449 — Rs. 450 apart, on one product, read the same afternoon. That difference alone moves the badge from 76% to 83% before either price is considered, which is the clearest possible demonstration that a discount percentage is a statement about the number printed next to it and nothing else.

The rating column is the other half of the story. Myntra shows 1,084 ratings on its copy. AJIO shows none — not a low number, but no rating field at all, which is true of every one of its 78 listings in this read.

A badge is only meaningful against the reference price it is computed from, so comparing 76% on one site with 83% on the other is normally meaningless. Three brands here remove that problem by printing the identical stated MRP on both sites.

Varbandhan prints Rs. 999 on both sites and sells at Rs. 330 on AJIO against Rs. 531 on Myntra — a 67% badge against a 47% one, and for once those two numbers can be read against each other, because they are percentages of the same figure. AJIO is Rs. 181 cheaper, or 34% of the Myntra price.

Sojanya does the opposite, twice. Its Rs. 6,663 and Rs. 7,330 reference prices appear on both sites to the rupee, and at both rungs Myntra charges less — Rs. 1,510 against Rs. 1,599, and Rs. 1,704 against Rs. 2,272. That second row is a Rs. 568 gap on an identical stated price.

Vida Loca lands within Rs. 20 on a shared Rs. 2,499, which is the one genuinely close call in the set. So there is no "cheaper site" on this category: AJIO wins Varbandhan and Vida Loca, Myntra wins both Sojanya rungs, the matched Jompers set and CELLUX. The brand decides, not the retailer.

Jompers and Sojanya between them account for 31 of AJIO's 78 listings and 39 of Myntra's 68. Two houses are most of what either site is actually selling you under the word "kurta", which is worth knowing before you conclude that one shelf has more choice than the other.

Jompers runs deeper badges on AJIO (to 84%) than on Myntra (to 83%) while charging more at the top end — Rs. 2,400 against Rs. 2,099. CELLUX inverts on both counts: Rs. 602 on AJIO at a 57% badge against a stated Rs. 1,399, and Rs. 473 on Myntra at a 76% badge against a stated Rs. 1,999. Cheaper and deeper-badged on Myntra, from one brand, because it chose a Rs. 600 higher reference price there.

Kraft India is the clearest case of a brand being a different proposition on each site: five listings on AJIO from Rs. 690 to Rs. 1,260, one on Myntra at Rs. 1,015. If you have decided on the brand, the shelf you want is AJIO's; if you want to read what buyers said, it is Myntra's.

Not one of AJIO's 78 kurta listings in this read carries a star average or a review count. The field is absent, so there is nothing to sort by, filter on or weigh against the price.

Myntra publishes both on 60 of its 68, with a median count of 838, a maximum of 16,181 on a Jompers kurta at Rs. 995, and a minimum of five. That is the difference between a shelf you can research and one you can only price.

This is a statement about what the two listing pages displayed on 9 November 2026, not about whether AJIO holds review data elsewhere — it may well appear on individual product pages or to logged-in shoppers. What this read can say is that a logged-out shopper comparing the two shelves sees evidence on one of them and none on the other.

Read the two tables side by side and the shape of each shelf is plain. AJIO reaches further in both directions — Rs. 240 at the bottom, Rs. 3,806 at the top, against Myntra's Rs. 419 and Rs. 2,148 — and its stated reference prices run higher, which is most of why its badges reach 88% where Myntra's stop at 83%.

The medians are close enough to be a coin toss: Rs. 923 on AJIO against Rs. 1,007 on Myntra, a Rs. 84 difference across shelves that do not stock the same garments. That is not a reason to pick one site, and this page does not offer it as one.

• Check the brand on both sites, not the site. AJIO was cheaper on Varbandhan and Vida Loca; Myntra was cheaper on both Sojanya price rungs, on the one matched Jompers set and on CELLUX.
• Ignore the badge unless the stated MRP matches. On the one identically titled product here, the two sites state Rs. 9,999 and Rs. 10,449, which moves the badge seven points before anyone discounts anything.
• If reviews matter to you, this category is a Myntra shelf. AJIO published no rating on any of its 78 listings in this read; Myntra published on 60 of 68, with a median of 838 ratings.
• Expect two houses, not a market. Jompers and Sojanya hold 31 of AJIO's 78 listings and 39 of Myntra's 68, so "more results" does not mean more makers.
• Read what the set includes. Across both shelves, "kurta", "kurta set", "kurta pyjama set", "kurta churidar suit" and "kurta dhoti set" sit at overlapping prices and are not the same purchase.