![Plum skincare and bodycare products of the kind this user agreement governs, shown as they appear in their own product photographs]()
Plum sells skincare online, ships it to your door and publishes an email address and a phone number at the top of its user agreement. The way that agreement ends is from a different era: "You may terminate this User Agreement at any time by informing us in writing through Indian postal system by registered post, that you no longer wish to be associated with this Website." Plum's own right, in the next sentence, is to terminate "immediately without notice".
We read plumgoodness.com/policies/terms-of-service first-party on 10 October 2026, logged out, in India, with nothing purchased. Below: the registered-post exit, the agreement that runs "for an indefinite period" and changes without notice, the clause that makes your review Plum's property for ever, the price that is not confirmed until dispatch, the per-household purchase limits — and two advertising clauses that are better than anything we have read at a larger retailer. Published terms only; nothing here is legal advice.
Verbatim, from Plum's own user agreement
Read 10 October 2026 on plumgoodness.com/policies/terms-of-service
"You may terminate this User Agreement at any time by informing us in writing through Indian postal system by registered post"
📅 Update log:
10 October 2026 — First publication. Plum's user agreement read in full from plumgoodness.com/policies/terms-of-service: the Pureplay Skin Sciences (India) Private Limited ownership statement, the indefinite-period acceptance clause and the published hello@plumgoodness.com and +91-750-649-6604 contacts, the change-without-obligation-to-inform sentence, the copyright and personal non-commercial use restriction, the pricing-accuracy and VAT paragraph with its packaging, weights and monitor-colour caveats, the prohibited-purposes list, the prohibited-content list including the IT Rules categories, the no-bots and no-reverse-engineering clauses, the framing and deeplinking prohibition, the quantity-limit clause covering person, household, order, card and address with its notification commitment, the refuse-service clause, the pricing-error and cancellation-before-dispatch clause, the warranty disclaimer, the Indian Contract Act 1872 capacity clause, the voluntary-information and consent-withdrawal clause and its non-retroactivity, the automatic URL and IP collection paragraph, the temporary cookies paragraph, the telephone call records clause, the no-third-party-advertising statement, the external-sites disclaimer, the user-posting disclaimer, the no-disclosure-to-advertisers statement, the suspend-or-cancel clause, the card-details warranty, the electronic-communications consent clause, the Comments assignment clause and its survival after termination, the intellectual property reservation, the objectionable-content acknowledgement, the termination clause requiring registered post, the As Is warranty disclaimer, the website-security prohibitions, and the severability and entire-agreement clause. Terms verified 10 October 2026.
To leave, write a letter and post it
Plum sells skincare online, ships it to your door and answers on email and WhatsApp. Its user agreement ends a different way:
"You may terminate this User Agreement at any time by informing us in writing through Indian postal system by registered post, that you no longer wish to be associated with this Website, provided that you discontinue any further use of this Website."
Registered post. Not email, not the account settings, not the support line the same document publishes at the top. The asymmetry in the next sentence is the ordinary one in platform terms: "We may terminate this User Agreement at any time and may do so immediately without notice, and accordingly deny you access to the Website. Such termination will be without any liability to Plum."
In practice almost nobody formally terminates a shopping website's user agreement, and a clause like this rarely gets exercised — you stop buying and that is that. Specifying a written, trackable route is also not unreasonable drafting; registered post creates proof of service in a way an email does not. It is worth reading because of what it implies about the rest of the document: this is a formal agreement of indefinite duration, and the exits written into it are not the ones a shopper would expect from a brand that otherwise lives on Instagram.
"For an indefinite period", and changeable without telling you
The first paragraph sets the term, and it is longer than the shopping trip that triggers it. "In using the Plum service, you are deemed to have accepted the terms and conditions of the agreement listed below or as may be revised from time to time ('User Agreement'), which is, for an indefinite period and you understand and agree that you are bound by such terms till the time you access this Website."
The same paragraph reserves the right to change it: "We reserve the right to change the terms and conditions of this User Agreement from time to time without any obligation to inform you and it is your responsibility to look through them as often as possible." That combination — indefinite duration, unilateral amendment, no notification — is standard across Indian e-commerce terms and is not specific to this brand; Snitch's page says the same thing in capitals. It is still the clause that makes every other clause provisional.
Credit where it is due in the same paragraph: Plum publishes a real email address and a real phone number for queries and complaints about the terms themselves — hello@plumgoodness.com and +91-750-649-6604 — which several larger retailers do not. Consent withdrawal is also addressed directly: all information you provide, "including sensitive personal information, is voluntary", you may "withdraw your consent at any time", and the page is honest that "withdrawal of consent will not be retroactive" and that an archived copy of your original information may be kept.
The review you write stops being yours
If you leave a product review on plumgoodness.com, the terms are explicit about who owns it. "All reviews, comments, feedback, postcards, suggestions, ideas, and other submissions disclosed, submitted to us on or by this Website ... shall be and remain our property."
The mechanism is spelled out: submitting them "shall constitute an assignment to us of all worldwide rights, titles and interests in all copyrights and other intellectual properties in the Comments", so Plum "owns exclusively all such rights" and may "use, reproduce, disclose, modify, adapt, create derivative works from, publish, display and distribute any Comments you submit for any purpose whatsoever, without restriction and without compensating you in any way." And it outlives the relationship: "Our right to any Comments shall survive any termination of this User Agreement."
Assigning rights in user-submitted reviews is common across e-commerce, it is lawful, and it is what allows a brand to quote a customer review in an advertisement or on a product page. Three things are worth knowing before you type: the assignment is of ownership rather than a licence, it covers ideas and suggestions as well as reviews, and it explicitly includes modification — so a quoted review can be edited. If you have ever emailed a brand a product idea, this is the clause that governs it.
| What the terms cover | What Plum's user agreement states | Note |
|---|
| How you leave | inform us "in writing through Indian postal system by registered post" | Post only |
| How Plum leaves | "may do so immediately without notice" | No liability |
| Duration | "for an indefinite period" | Until you stop using the site |
| Changes | "without any obligation to inform you" | Check yourself |
| Your reviews | "shall be and remain our property" | Assigned outright |
| Use of reviews | "for any purpose whatsoever, without restriction and without compensating you" | Includes modification |
| After termination | "Our right to any Comments shall survive any termination" | Outlives the account |
| Price confirmation | "We cannot confirm the price of a product until after you order" | Order is an offer |
| Mispriced items | may refuse or cancel "unless the product has already been dispatched" | Or contact you |
| Purchase limits | may limit quantity "per person, per household or per order" | By card and address too |
| Notification of limits | "We will provide notification to the customer should such limits be applied" | Notice promised |
| Third-party ads | "We do not allow other companies, to serve advertisements to you" | Rare term |
| Data to advertisers | "We do not disclose any personal information to advertisers" | Rare term |
| Cookies | "temporary cookies" storing data "that is not sensitive personal data" | Temporary only |
| Phone calls | "We may keep records of telephone calls received and made" | For administration |
| Colours | "we cannot guarantee that your monitor's display of any colour will accurately reflect" the product | Stated upfront |
| Warranties | provided "without any warranties or guarantees and in an 'As Is' condition" | Manufacturer warranty unaffected |
| Capacity | not available to persons "incompetent to contract" under the Indian Contract Act, 1872 | Standard |
| Contact | hello@plumgoodness.com and +91-750-649-6604 published in the first paragraph | Real contacts |
The price is not fixed until the parcel leaves
Two commercial clauses sit together and both bite between checkout and dispatch.
Pricing. "While we strive to provide accurate product and pricing information, pricing or typographical errors may occur. We cannot confirm the price of a product until after you order. In the event that a product is listed at an incorrect price ... we shall have the right, at our sole discretion, to refuse or cancel any orders placed for that product, unless the product has already been dispatched." The agreement adds that until dispatch "your offer will not be deemed accepted and we will have the right to modify the price of the product and contact you for further instructions". In plain terms, dispatch is the moment the deal closes, and a sale price that looks like a mistake can be withdrawn before then. This is ordinary offer-and-acceptance drafting, identical in shape to the marketplaces', and the promise to contact you rather than simply cancel is the better half of it.
Quantity limits. "We reserve the right, at our sole discretion, to limit the quantity of items purchased per person, per household or per order. These restrictions may be applicable to orders placed by the same account, the same credit / debit card, and also to orders that use the same billing and/or shipping address." Household-level limits enforced by card and address are how brands stop a launch or a deep discount being bought out for resale, and the clause commits to telling you: "We will provide notification to the customer should such limits be applied." If you are stocking up during a sale on a brand that rarely discounts, it is the clause to know. What happens after the parcel arrives is in our reading of Plum's return policy and its one-third rule.
The two clauses that beat almost every retailer we have read
Most policy pages make a reader more suspicious, not less. Two sentences in this one run the other way, and both are about advertising.
"We do not allow other companies, to serve advertisements to you." And, in the privacy section of the same document: "We do not disclose any personal information to advertisers and for other marketing and promotional purposes." Set those against the clauses we have read elsewhere this month — Flipkart's insights clause, which lets partners use behavioural insights for "promotions, advertisements and marketing, product development, and other commercial purposes", or Snitch's, which says it "may enable third parties to see your personal information for marketing purposes" — and the difference is not a matter of tone. It is a flat refusal where the others reserve a right.
The cookie paragraph is consistent with it: the Website uses "temporary cookies to store certain data (that is not sensitive personal data or information) that is used by us and our service providers for the technical administration of the Website" — temporary rather than persistent, with the sensitive-data carve-out stated. Plum also discloses something most pages leave out: "We may keep records of telephone calls received and made for making inquiries, orders or other purposes". Call recording is routine in customer service; saying so in the terms is not. What is missing, by comparison with the larger retailers: a named Grievance Officer with a designation and address under the Information Technology Act, a stated retention period, and a stated turnaround for a data request.
How to use this page
Five practical points, none of them legal advice. One: do not expect to end the agreement by email — the page specifies registered post, so if you want it formally ended, send a letter and keep the receipt. In practice, not using the site is what most people do. Two: treat a review as published, assigned and editable; the terms take ownership of comments, suggestions and ideas, and that right survives termination. Three: a sale price is provisional until dispatch. If a listing looks mispriced, the order can be cancelled or the price changed before the parcel leaves, with contact promised. Four: stocking up has a ceiling you cannot see — limits apply per person, per household, per card and per address, with notification if applied. Five: the advertising terms here are genuinely better than the category average, and worth weighing in the brand's favour. Everything above is Plum's published text as it stood on 10 October 2026, and the page says it may change without notice. This page describes published terms and expresses no view on whether any clause is valid or enforceable; nothing here is legal advice.
Frequently Asked Questions
How do you close your Plum account or end the user agreement?
The agreement names one route, and it is a postal one. "You may terminate this User Agreement at any time by informing us in writing through Indian postal system by registered post, that you no longer wish to be associated with this Website, provided that you discontinue any further use of this Website." Plum's own right is the opposite shape: it "may terminate this User Agreement at any time and may do so immediately without notice", "without any liability to Plum". In practice most shoppers simply stop using a site rather than formally terminating an agreement, and requiring a written, trackable notice is not unreasonable drafting — registered post creates proof of delivery. The page does publish hello@plumgoodness.com and +91-750-649-6604 for queries about the terms.
Who owns the reviews you write on plumgoodness.com?
Plum does, under the terms. "All reviews, comments, feedback, postcards, suggestions, ideas, and other submissions ... shall be and remain our property", and submitting them "shall constitute an assignment to us of all worldwide rights, titles and interests in all copyrights and other intellectual properties in the Comments". Plum may then "use, reproduce, disclose, modify, adapt, create derivative works from, publish, display and distribute" them "for any purpose whatsoever, without restriction and without compensating you in any way", and that right "shall survive any termination of this User Agreement". Taking an assignment of user-submitted content is common and lawful across e-commerce; the details worth noting are that it covers ideas and suggestions as well as reviews, and that it expressly includes modification.
Can Plum cancel your order if the price was wrong?
Yes, up to the point of dispatch. "We cannot confirm the price of a product until after you order." Where a product is listed at an incorrect price, Plum has the right "to refuse or cancel any orders placed for that product, unless the product has already been dispatched", and may either contact you for instructions or cancel and notify you. Until dispatch, "your offer will not be deemed accepted and we will have the right to modify the price of the product and contact you for further instructions". This is standard offer-and-acceptance drafting for Indian e-commerce and the undertaking to make contact is the better part of it. The practical reading: an order confirmation is not the end of the negotiation, dispatch is.
Does Plum limit how much you can buy?
It reserves the right to. "We reserve the right, at our sole discretion, to limit the quantity of items purchased per person, per household or per order", and those restrictions "may be applicable to orders placed by the same account, the same credit / debit card, and also to orders that use the same billing and/or shipping address". Plum also "reserve[s] the right, at our sole discretion, to prohibit sales to any one as we may deem fit". Household-level limits enforced by card and address are a normal way for a brand to stop a launch or a deep discount being bought out for resale, and no wrongdoing is alleged. The clause carries a commitment in the customer's favour: "We will provide notification to the customer should such limits be applied."
Does Plum share your data with advertisers?
Its terms say it does not, in two separate sentences, and that is unusually direct. "We do not allow other companies, to serve advertisements to you", and "We do not disclose any personal information to advertisers and for other marketing and promotional purposes." Most Indian retail policies reserve the right to do both; a flat statement that neither happens is rare and it is to Plum's credit. The page also says the site uses "temporary cookies" storing data "that is not sensitive personal data or information", and discloses that it "may keep records of telephone calls received and made". This page describes what the document states; it has not audited Plum's actual data practices.
Prices & codes last verified: October 10, 2026
Zoutons may earn a commission when you buy through links on this page. Every quoted sentence, clause and detail here was read on 10 October 2026 from plumgoodness.com/policies/terms-of-service, logged out, in India, with nothing purchased, no account created, no order placed, no review submitted, no termination notice sent and customer service not contacted; quotations are reproduced verbatim from Plum's own page, including its own spelling, grammar, capitalisation, spacing, punctuation and comma placement, and any apparent error inside a quotation is the source page's rather than ours and is reproduced rather than corrected. The page states the terms may be changed "without any obligation to inform you", so the document described here may already differ from the one that applies to you; the terms shown on plumgoodness.com prevail over anything on this page. This page describes published terms and conditions. It does not assess, and expresses no view on, whether any clause quoted above is valid, binding, fair or enforceable, whether a termination-by-registered-post requirement, an assignment of user-submitted content, a warranty disclaimer or a liability limitation would be upheld, or whether the document complies with the Consumer Protection Act, the Consumer Protection (E-Commerce) Rules, the Indian Contract Act, the Copyright Act, the Information Technology Act, the Digital Personal Data Protection Act or any rules made under them, all of which are matters for a court, a consumer forum or a regulator and not for a shopping page; nothing on this page is legal, contractual, regulatory, medical, dermatological or financial advice or a substitute for advice from a qualified professional. Reporting that published terms contain a termination clause, an indefinite-duration clause, a unilateral amendment clause, a content assignment clause, a pricing-error clause, a quantity-limit clause, a cookies clause or a warranty disclaimer is a description of published text; requiring written notice to end an agreement, reserving the right to amend published terms, taking an assignment of customer reviews and feedback, declining to accept an order placed at a mispriced listing, limiting purchase quantities per household or per card, and disclaiming warranties in respect of a website are ordinary and lawful commercial practices, and no statement here alleges an unfair trade practice, an unfair contract term, a dark pattern, misleading advertising, deficiency in service or any breach of law, rule or guideline by Pureplay Skin Sciences (India) Private Limited or by any associated entity, officer or employee, and no wrongdoing is alleged or implied. In particular, nothing on this page asserts or implies that Plum has refused any customer's request to close an account, has cancelled any order improperly, has modified or misused any customer's review, has applied any purchase limit unfairly, or has disclosed personal data to any advertiser; the clauses described are drafting, and the page's stated protections — the refusal to allow third-party advertising, the refusal to disclose personal information to advertisers, the temporary-cookies statement, the notification commitment on purchase limits and the published email and telephone contacts — are recorded above. No product is assessed, tested, compared or recommended on this page, no cosmetic, dermatological or efficacy claim is made or endorsed, and no price, discount or offer is stated here; ingredient lists, directions and warnings printed on the products themselves prevail over anything summarised here, and anyone with a skin condition or allergy should consult a qualified professional before changing what they use. Product photographs are the brand's own listing images and may be styled or retouched; the products shown illustrate the kind of order this agreement governs, are not offers, and their prices are not stated. Prices and policies change without notice; the terms and prices shown at your own checkout prevail over anything here.
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