Twenty-one listings read on 25 September, priced by the millilitre rather than by the bottle. The shelf runs from Rs. 0.99 to Rs. 222.40 a millilitre, and the discount badge does not move with it.
A fragrance shelf is the one aisle where the bottle hides the arithmetic. We read Tata CLiQ's perfume, eau de parfum, deodorant and body mist listings on 25 September 2026 - 355 with both a price and a stated MRP - and 248 of them print a size in the title, so we divided. Deodorant comes out at a median Rs. 3.17 a millilitre, body mist Rs. 7.16, eau de toilette Rs. 34.30 and eau de parfum Rs. 46.75. The badge sits at 20 to 25 per cent on all four, which is why it is the least useful number on the tile.
Every price below was pulled from Tata CLiQ on September 25, 2026 and checked against the MRP on the listing. Stack them with the live codes on our Tata CLiQ coupons page, which the deals desk re-verifies daily.
The bottom of the shelf, where 150 ml and 250 ml bottles land under Rs. 500 and the rate sits at a third of what a body mist costs.
Rs. 149 for 150 ml, which is the cheapest rate anywhere in this read.
Why it earned its spot The bottom of a 224-fold range.
The largest deodorant bottle we seated, at the second-cheapest rate.
Why it earned its spot Size does most of the work at this end.
Rs. 199, the lowest price of any listing on this page.
Why it earned its spot Cheapest ticket, third-cheapest rate.
Rs. 337 for 200 ml, with a 25 per cent badge - the shelf's median badge.
Why it earned its spot A median badge at half the median rate.
The best-rated deodorant we seated: 4.1 stars from 41 ratings.
Why it earned its spot The rated end of the cheap end.
A familiar name at Rs. 319, still under a third of the mist median.
Why it earned its spot Closes the deodorant chapter below the median.
Ninety-five mists in the read, a median of Rs. 7.16 a millilitre, and a 60 per cent badge that buys a worse rate than a 14 per cent one.
236 ml for Rs. 360, the lowest rate of any of the 95 mists we read.
Why it earned its spot The floor of the mist band.
A small badge on a rate well under the mist median.
Why it earned its spot Small badge, cheap rate.
60 per cent off, and a rate still a third of the mist median.
Why it earned its spot The biggest percentage here, and it is not the best rate.
An Indian house brand at under half the mist median rate.
Why it earned its spot Rated, and well under its type's median.
Rs. 452 for 150 ml, with 4.5 stars behind it.
Why it earned its spot Highest star average on the page, tiny sample.
The same 250 ml format, four times the rate.
Why it earned its spot Where licensed names enter the mist band.
Rs. 1,740 for 250 ml - the dearest mist we seated.
Why it earned its spot Closes the mist chapter at its median.
Five eau de parfums from Rs. 4.97 to Rs. 29.75 a millilitre, two of them cheaper per millilitre than the mist that closed the chapter above.
An eau de parfum priced under the median body mist.
Why it earned its spot The overlap the medians hide.
Rs. 693 for 100 ml, cheaper per millilitre than the DKNY mist above.
Why it earned its spot Second-cheapest EDP seated, and it undercuts a mist.
The largest rating count on this page, on an oud house's own EDP.
Why it earned its spot Best-evidenced listing seated.
Rs. 1,650 for 100 ml from an Indian designer label.
Why it earned its spot The middle of the EDP band, in one card.
The point where the rate leaves every mist and spray behind.
Why it earned its spot Thirty times the cheapest card on the page.
The eau de toilette median in two bottles, and the single dearest rate of the 248 sized listings we read.
A 1982 eau de toilette at the eau de toilette median, with a real sample.
Why it earned its spot The median EDT, well-rated.
4.1 stars from 81 ratings, the second-largest sample here.
Why it earned its spot The median rate and a real sample in one listing.
Rs. 22,240 for 100 ml, 224 times the cheapest rate in the read.
Why it earned its spot The ceiling, for scale.
First: read the size before the badge. On this shelf 107 of 355 listings do not print one in the title at all, and where a size is printed the rate it implies varies by a factor of 224. Second: compare within a type, not across. A millilitre of eau de parfum and a millilitre of body spray are different products - the medians differ 14.7-fold - so the useful question is whether a mist is cheap for a mist, which on this read means anything under Rs. 7.16 a millilitre. Third: treat the percentage as noise when choosing between listings. The median badge is 25 per cent on deodorant and 20 per cent on the other three types, so it barely separates them, and the largest badge we seated - 60 per cent - sits on a worse rate than a 14 per cent one. Fourth: check whether a rating exists before you let stars decide. 102 of the 248 sized listings publish none, and among those that do the samples on this page run from a single rating to 137.
| Product | Sale price | MRP | Discount |
|---|---|---|---|
| The Man Company, Rs. 0.99/ml | Rs. 149 | Rs. 150 ml | Rs. 0.99/ml% |
| Dove, Rs. 1.12/ml | Rs. 279 | Rs. 250 ml | Rs. 1.12/ml% |
| La'french, Rs. 1.33/ml | Rs. 199 | Rs. 150 ml | Rs. 1.33/ml% |
| Police, Rs. 1.69/ml | Rs. 337 | Rs. 200 ml | Rs. 1.69/ml% |
| Jacques Bogart, Rs. 2.06/ml | Rs. 413 | Rs. 200 ml | Rs. 2.06/ml% |
| adidas, Rs. 2.13/ml | Rs. 319 | Rs. 150 ml | Rs. 2.13/ml% |
| Dorall, Rs. 1.53/ml | Rs. 360 | Rs. 236 ml | Rs. 1.53/ml% |
| RENEE, Rs. 2.30/ml | Rs. 345 | Rs. 150 ml | Rs. 2.30/ml% |
| Carlton London, Rs. 2.40/ml | Rs. 600 | Rs. 250 ml | Rs. 2.40/ml% |
| Skinn by Titan, Rs. 2.92/ml | Rs. 671 | Rs. 230 ml | Rs. 2.92/ml% |
| Plum, Rs. 3.01/ml | Rs. 452 | Rs. 150 ml | Rs. 3.01/ml% |
| Nautica, Rs. 6.46/ml | Rs. 1,615 | Rs. 250 ml | Rs. 6.46/ml% |
| DKNY, Rs. 6.96/ml | Rs. 1,740 | Rs. 250 ml | Rs. 6.96/ml% |
| Ustraa EDP, Rs. 4.97/ml | Rs. 497 | Rs. 100 ml | Rs. 4.97/ml% |
| Fastrack EDP, Rs. 6.93/ml | Rs. 693 | Rs. 100 ml | Rs. 6.93/ml% |
| Ajmal EDP, Rs. 10.99/ml | Rs. 1,099 | Rs. 100 ml | Rs. 10.99/ml% |
| LoveChild Masaba, Rs. 16.50/ml | Rs. 1,650 | Rs. 100 ml | Rs. 16.50/ml% |
| Lattafa EDP, Rs. 29.75/ml | Rs. 2,975 | Rs. 100 ml | Rs. 29.75/ml% |
| Drakkar Noir, Rs. 32.50/ml | Rs. 3,250 | Rs. 100 ml | Rs. 32.50/ml% |
| Jaguar EDT, Rs. 34.30/ml | Rs. 3,430 | Rs. 100 ml | Rs. 34.30/ml% |
| Roberto Cavalli, Rs. 222.40/ml | Rs. 22,240 | Rs. 100 ml | Rs. 222.40/ml% |
Every selling price, stated MRP, discount badge, star average and rating count on this page was read on 25 September 2026 from tatacliq.com's own listing data for perfume, eau de parfum, deodorant and body mist, logged out, in India. 355 distinct listings returned a price and a stated MRP. Nothing was bought.
248 of the 355 listings print a bottle size in millilitres inside the listing title - 10 ml to 300 ml. Every rate on this page is the selling price divided by that stated size, and nothing else. The 107 listings that do not print a size are excluded from every rate, median and range here rather than having a size guessed for them.
Deodorant and body spray, body mist and splash, eau de toilette and eau de parfum are counted separately, using the words in each listing's own title. The four groups have wildly different medians - Rs. 3.17, Rs. 7.16, Rs. 34.30 and Rs. 46.75 a millilitre - so pooling them would produce an average that described nothing on the shelf.
146 of the 248 sized listings publish a rating count and 102 publish none. Cards here carry a pill only when the listing published one, and where the sample is two or five ratings we say so on the card rather than letting a star average stand unqualified.
'Intense', 'long lasting', '48H', 'oud', 'eau de parfum' and every other description on these cards is the listing's own text, reproduced as printed and not verified. Nothing here was bought, opened, sprayed, worn or smelled, and no claim about concentration, longevity, ingredients, authenticity or skin suitability is made or implied.
It depends entirely on the concentration, and the spread is enormous. In our 25 September 2026 read of 355 listings, 248 of which state a size, deodorant and body spray ran at a median Rs. 3.17 a millilitre, body mist at Rs. 7.16, eau de toilette at Rs. 34.30 and eau de parfum at Rs. 46.75. The cheapest rate anywhere was Rs. 0.99 a millilitre — Rs. 149 for a 150 ml deodorant — and the dearest was Rs. 222.40, on a Rs. 22,240 100 ml eau de parfum. That is a 224-fold range on one shelf.
Per millilitre it usually is, but not always, and the exceptions are not rare. Fourteen of the 75 eau de parfums we read cost less per millilitre than the dearest body mist on the same shelf, and 24 of the 47 deodorants cost more per millilitre than the cheapest eau de parfum. The cheapest eau de parfum in the read works out at Rs. 2.99 a millilitre, below the median deodorant. So the type tells you where a listing probably sits, and the arithmetic tells you where it actually sits.
Not on this shelf. The median badge is 25 per cent on deodorant and 20 per cent on body mist, eau de toilette and eau de parfum alike, so the percentage hardly distinguishes a Rs. 149 spray from a Rs. 22,240 parfum. Among the cards on this page the largest badge is 60 per cent, on a mist costing Rs. 2.40 a millilitre — dearer per millilitre than a mist two cards above it wearing a 14 per cent badge. A badge is arithmetic on an MRP the seller declares; the rate is arithmetic on the bottle.
In this read the lowest rate was Rs. 0.99 a millilitre, shared by five The Man Company listings — 150 ml body sprays at Rs. 149. The lowest outright price among the listings we seated was a La'french 150 ml deodorant at Rs. 199, and the largest bottle at the cheap end was a 250 ml Dove at Rs. 279, which works out at Rs. 1.12 a millilitre. Cheapest ticket and cheapest rate are different questions and on this shelf they have different answers.
A little under six in ten. Of the 248 listings that state a size, 146 publish a rating count and 102 publish none at all. Where a count does exist it is usually small: the largest on this page is 137 ratings, and several cards rest on one or two. For comparison, Nykaa publishes a count on effectively every beauty listing we have read and Myntra pools thousands, so Tata CLiQ sits in the middle — enough evidence to be worth checking, not enough to lean on.




















