We read 127 in-stock listings from six of Vijay Sales' own category pages on 4 September 2026 — fans, air fryers, chimneys, geysers, dishwashers and air purifiers. The shelf runs Rs. 1,799 to Rs. 72,990 at a median of Rs. 10,999 and a median 36% off, but the single number that matters is which aisle you are in. Fans and air fryers run a median 44% off; chimneys 40%, geysers 37%, air purifiers 21% and dishwashers 18%. Every one of the eight deepest badges on the whole shelf is an air fryer, topping out at 76%. At the other end, two Dyson HushJet purifiers are marked down by one rupee and Rs. 43 from a stated Rs. 29,900, and an IFB dishwasher by 2%. None of the 127 listings carries a customer rating.

We read men's shirts and jackets on both sites the same morning — 152 listings from AJIO's search API, 95 from Myntra's listing pages, on 4 September 2026. The money lands close: a median Rs. 691 on AJIO against Rs. 789 on Myntra, badged 65% and 62%. The shelves do not. AJIO has 40 listings under Rs. 500 from thirteen labels — Voroxy X AG, TIGERSNAKE, Hoodler, DMSF and others with no retail presence you would know — while Myntra has 11, mostly Roadster, HIGHLANDER and Mast & Harbour. And the evidence gap is total: 69 of Myntra's 95 listings carry a rating count at a median of 958, one with 225,249, while none of AJIO's 152 carry one at all. Our Myntra sample stopped at Rs. 1,983, so this compares the two under Rs. 1,000, not at the top of the range.

We read MakeMyTrip's own offers page on the morning of 4 September 2026. Six airline sales were flagged live, and four of them end within five days: Qatar Airways (up to 30% off, stated to 6 September), Singapore Airlines (Australia round trips from Rs. 59,600, to 8 September), AirAsia (Thailand from Rs. 12,850, to 8 September) and FLY91 (Rs. 500 cashback, to 9 September). IndiGo's flat 6% off business class runs to 15 September and Air Astana's free baggage allowance to 26 October. On codes, MMTESCAPE carries a stated expiry of 5 September and FIRSTHOMESTAY was on a same-day timer; the ones with real runway are LASTMINUTE to 30 September, MMTSPECIAL to 30 November, and the card-linked VISAINFINITE and VISASIGNATURE to 31 December and 31 March 2027. Every date here is MakeMyTrip's own; we did not book anything.

Re-read on 4 September 2026: AbhiBus carries fourteen coupon codes tied to a named private bus operator. Two expire on 10 September — BABU10 and RAJHANS150 — and seven of the fourteen are restricted to new users, including every one of the large flat-rupee codes and all four 30 per cent codes. Of the five codes that carried a 31 August expiry when this page first ran, four were extended (VRL10 as far as 15 February 2027) and one, SHYAMOLI200, was withdrawn. The number that decides value is the cap, not the headline: RAJHANS150's 30 per cent stops growing at a Rs. 500 fare and is a flat Rs. 150 above it, while NUEGOAB's 10 per cent keeps growing to a Rs. 2,000 fare. FLIX15 is the only code whose published terms state no cap at all. Existing customers are limited to VRL10, BABU10, PTC100 and UTC300.

We read 33 discounted wristwatches from Tata CLiQ's own product API on 4 September 2026. The shelf runs Rs. 873 to Rs. 44,100 at a median of Rs. 10,797 and a median 35% off a stated median MRP of Rs. 17,000. Two findings are worth the visit. Whole brands share a single badge: all four Seiko listings are discounted exactly 10%, all three Carlton Londons exactly 40%, both French Connections exactly 75%, both Fastracks and both Guesses exactly 30%. And the discount shrinks at every price step — a median 65% off below Rs. 2,000, 49% to Rs. 5,000, 30% to Rs. 15,000 and 15% above it. Only 16 of the 33 listings carry a customer rating, and those sit on a median of seven votes.

We read 122 courses across six of Udemy's category pages on 4 September 2026 — personal development, finance, photography, music, health and fitness, and office productivity. Four of them are priced identically at Rs. 449 and carry badges of 44%, 69%, 70% and 71%, purely because they list at Rs. 799, Rs. 1,429, Rs. 1,489 and Rs. 1,569. That is the whole mechanism. Split the shelf by listed price and it is exact: the 11 courses listing Rs. 999 or less sell at a median Rs. 479 with a median 40% badge, and the 111 listing above Rs. 999 sell at a median Rs. 519 with a median 86% badge — forty rupees apart, forty-six percentage points apart. Sixty of the 122 are badged at exactly 86%. Across all six subjects prices ran Rs. 449 to Rs. 999 at a median of Rs. 519.

Vijay Sales' exchange FAQ, read on 3 September 2026, is direct about the point of no return: “once the old device has been picked up from you, we will not be able to return or refund it”, because it has gone to a third-party liquidation partner. The new device is delivered before the old one is collected, which is the only window to change your mind. A failed condition check cancels the exchange and the trade-in bonus is collected back. Screens must be free of scratches, cracks and dead pixels, tempered glass comes off first, and a phone that runs only on the charger is refused outright. One device per purchase, same category, same pickup and delivery address. VS+ Extended Warranty, operated by OnsiteGo, runs up to 4 extra years (1 for phones), caps at 5 years with the manufacturer's, allows unlimited repairs and is cancellable within 30 days if unclaimed — but excludes drops, liquid, power surges and wear and tear.

Croma's washing machine searches, read on 3 September 2026, hold 104 models running from Rs. 4,994 to Rs. 3,31,170 at a median of Rs. 22,592 and a median 20% off — large appliances discount nothing like clothing does. Twenty-one models are under Rs. 15,000. Croma's own label holds the price floor in all three formats: Rs. 8,090 for a semi-automatic against Samsung's Rs. 9,990, Rs. 12,790 for a fully automatic top load against Whirlpool's Rs. 17,070, and Rs. 23,990 for a front load against Whirlpool's Rs. 32,990 — a Rs. 9,000 gap. It also runs the aisle's deepest median discount at 38%, against LG at 18%, Samsung at 17% and IFB at 15%. The three deepest badges on the aisle, at 71%, 59% and 53%, carry one rating, none and one; the two most-rated machines are discounted 19% and 26%.

Amazon's vacuum searches, read on 3 September 2026, put four different machines on one shelf. Of the 47 listings we kept, 17 are 12V car dusters and handhelds — six under Rs. 1,000 — and they are what drags the aisle's median price to Rs. 4,298. The cheapest machine that will actually clean a floor is a Eureka Forbes Compact at Rs. 3,199. Robot vacuums run Rs. 14,998 to Rs. 59,998 at a median 58% off, with badges up to 74% resting on stated MRPs as high as Rs. 1,69,999. The household machines with the most ratings discount least: Eureka Forbes' Quick Clean DX (3.9 from 26,651) is 18% off, Philips' PowerPro (4.3 from 22,896) is 22% off, and the Eureka Forbes Compact is 3% off. Six further listings claiming 99% off stated MRPs at 100 times their selling price and were excluded from every figure here.

Myntra's men's jeans and trouser listings, read on 3 September 2026, run Rs. 349 to Rs. 1,461 with 61 of the 64 under Rs. 1,000 and a median of Rs. 703 at a median 69% off. Trousers and cargos are the cheaper half at a median Rs. 602; jeans sit at Rs. 842. The more useful finding is what the badge is measuring: stated MRPs here are set per brand, not per garment. All six FABRIPPLE listings state Rs. 1,999 and badge 70–73%; all three MQ Denim listings state Rs. 1,599 and badge 42–44%; 38 of the 64 listings state one of four round numbers. Five separate FABRIPPLE cargos are priced at exactly Rs. 539 at 73% off, and four Roadster trousers at exactly Rs. 638 at 77%. Ratings are grouped too — ten Roadster listings share five scores — and 17 of the 64 carry no rating at all.

Myntra's handbag and wallet listing pages, read on 3 September 2026, hold 64 listings running from Rs. 318 to Rs. 3,499, with 37 under Rs. 1,000 and 13 under Rs. 500. The shelf splits cleanly: 33 bags at a median Rs. 1,249 and 50% off, and 31 wallets, purses and card holders at a median Rs. 649 and 60% off. The number that explains the rest is the MRP. Four listings carry an identical MRP of Rs. 3,499 — the Marks & Spencer leather tote sells at Rs. 3,499 with the shelf's only 0% badge, while the Mast & Harbour PU tote sells at Rs. 661 with an 81% badge and 8,329 ratings. Every badge above 77% except that one is a wallet priced Rs. 318 to Rs. 509 against an MRP of Rs. 1,499 to Rs. 2,999, while the ten most-rated listings on the shelf sit at 40 to 61% off. All prices, MRPs and ratings are Myntra's own listing data.

AJIO's trolley, luggage and duffle search results, read on 3 September 2026, hold 206 listings running from Rs. 494 to Rs. 28,000 at a median of Rs. 2,474, with 105 under Rs. 2,500 and 29 under Rs. 1,000. Read by brand, the shelf splits into two MRP systems. TEAKWOOD LEATHERS lists at a median MRP of Rs. 8,199 and sells at Rs. 1,799 (82% off); Nasher Miles, SAFARI, ARISTOCRAT, Stony Brook and Luggero all sit between 74 and 82%. Decathlon lists at a median MRP of Rs. 1,199 and sells at Rs. 1,019 (20% off), with NIKE and AMERICAN TOURISTER at 25%, TOMMY HILFIGER at 35% and Puma at 36%. A TEAKWOOD cabin trolley at Rs. 1,499 carries an 82% badge; an AMERICAN TOURISTER at Rs. 4,349 carries 25%, from a similar stated MRP. AJIO publishes no ratings on this shelf.

We read AJIO's and Myntra's luggage shelves on the same morning, 3 September 2026 — 206 listings against 96 — and the comparison refuses to pick a winner. AJIO's median listing is Rs. 2,474 and Myntra's Rs. 2,494, a gap of Rs. 20, at median discounts of 62% and 61%. Fourteen brands appear on both; AJIO's median is lower on nine and Myntra's on four, but six of those brands are represented by a single listing on one side, so most gaps are noise. The two comparisons with real sample on both sides — TEAKWOOD LEATHERS and SAFARI — favour Myntra slightly, by Rs. 250 and Rs. 201. AJIO's shelf is deeper and stronger in Indian hard-luggage brands; Myntra's runs wider, from a Rs. 250 duffle to a Rs. 49,099 trolley. The real difference is evidence: Myntra publishes ratings on 51 of 96 listings, AJIO on none.

Croma's laptop searches, read on 3 September 2026, returned 98 machines — and the most useful thing in the data is not a price. Eighty-three of the 98 carry no customer rating at all, and the highest rating count on any of the rest is three. There is no customer evidence on this aisle to read. On price: across the 68 laptops from the two general searches (the MacBook-specific search is counted separately, since it over-represents Apple by construction), prices run Rs. 37,490 to Rs. 2,45,490 at a median of Rs. 1,03,990 and a median 19% off, and only two machines sit under Rs. 50,000 — an Acer Celeron at Rs. 37,490 and an HP Core i3 at Rs. 39,994. Discount is a brand fact: HP and Acer at a median 28%, Asus 25%, Dell 22%, Lenovo 19%, and Apple at either 7% or 3% across all 45 of its listings, never anything else.

We read both laptop shelves on the same afternoon, 3 September 2026: 52 machines from Amazon and 68 from Croma. Amazon lists 14 laptops under Rs. 50,000; Croma lists two, and under Rs. 60,000 it is 23 against four. Median prices are Rs. 63,090 and Rs. 1,03,990 — a difference in what each retailer stocks rather than in what each charges, because not one model code appeared on both shelves, so no like-for-like comparison was possible and none is claimed. Where the same series appears on both, prices nearly meet: an Acer Aspire 5 is Rs. 500 apart and a Lenovo LOQ Rs. 210. Amazon is meaningfully cheaper on the budget thin-and-lights it stocks more of — Aspire Lite at Rs. 51,999 against Rs. 65,990. The gaps on TUF, Nitro 5 and OMEN are configuration differences, not savings. And Croma's aisle carries no usable ratings: 83 of 98 listings have none, and the highest count is three.