We read AJIO's shampoo, conditioner, face wash and body wash listings on 24 September 2026 - 284 distinct listings with a price and a stated MRP, 21 seated here. AJIO's beauty titles carry no pack size, so the identical product string 'DOVE Hair Fall Rescue Shampoo' is listed at Rs. 754, Rs. 326 and Rs. 57 - a spread of 13.2 times - and 23 product names in the full read appear two or three times at different prices. Not one of the 284 listings publishes a rating or a rating count, so there is no sample size to tell them apart either. And the badge tracks the pack rather than the deal: within each family the dearest listing wears the biggest percentage, because each listing declares its own MRP.

We read Myntra's shampoo, hair colour, body lotion and face moisturiser listings on 24 September 2026 - 127 distinct listings with a price and a stated MRP, 22 seated here. Myntra prints the pack size in the listing title, so the arithmetic can actually be done: six products appear in two sizes each, and in all six the larger pack is cheaper per 100 ml or per gram, by between nine and 22 per cent. The discount badge does not track that. The same L'Oreal shampoo is badged 55% at Rs. 726 for 1 L and 20% at Rs. 415 for 340 ml - and the two share one pool of 87,175 ratings, so they are the same product. The cheapest rate here is Rs. 35.70 per 100 ml; the dearest shampoo rate is Rs. 155.50.

We read Myntra's saree blouse, shapewear and shrug shelf on 24 September 2026 - 100 distinct listings with a price and a stated MRP, 22 seated here. Sixteen of them declare exactly Rs. 1,999 as their MRP and sell at anything from Rs. 364 to Rs. 1,175, so the badge shrinks from 82% to 41% purely because the price rises. At the opposite end, 21 listings show no discount at all, and 15 of those are TWIN BIRDS, which holds the most-rated garment in the read at full price. Myntra pools ratings across colourways, so the counts describe families: eight listings share 10,488 ratings, three Sera shrugs share 8,174, and three listings at an identical Rs. 899 carry 7,818, 502 and 51.

We read both shelves on 24 September 2026 — 109 listings on AJIO, 100 on Myntra. Twelve brands sell on both, and four of them cost the same to within eight rupees: Curves By ZeroKaata is Rs. 559 against Rs. 558, Sera Rs. 896 against Rs. 894. What differs is the MRP field — Sera declares Rs. 1,494 on AJIO and Rs. 2,294 on Myntra, so the same garment price shows badges of 40% and 61%. AJIO is cheaper on the medians (Rs. 500 against Rs. 702, with 54 listings under Rs. 500 against 11) and reaches to Rs. 2,688 where Myntra stops at Rs. 1,384. But AJIO publishes no star average or rating count on a single one of its 109 listings, where Myntra publishes on 68 of 100.

We pulled Amazon's baby wipes results on 24 September 2026 and divided every price by the wipe count the listing states — 106 listings read, 48 with a count we could read without guessing. One wipe costs between Rs. 0.64 and Rs. 13.27, a spread of 20.7 times, with a median of Rs. 0.92. Against the usual rule, the big pack is not reliably cheaper: Johnson's 72-wipe pack is Rs. 2.07 a wipe and its own 144-wipe pack is Rs. 2.23, while Little's goes the other way, from Rs. 2.54 a wipe at 80 wipes to Rs. 0.88 at 240. Amazon pools ratings across pack sizes, so three Supples listings all show 73,107 ratings — which means the count cannot tell you which box to buy.

We read Myntra's kajal, eyeliner, mascara and concealer listings on 24 September 2026 - 131 distinct listings with a price and a stated MRP, 22 seated here. The shelf splits by evidence, not price. Four Recode kajals all sell at Rs. 99 and all carry 4.4 from the same 9,557 ratings, two declaring Rs. 149 and two Rs. 199, so identical products wear 34% and 50% badges. Two Lakme kajals Rs. 9 apart share 46,215 ratings; two RENEE kohls one rupee apart share 1,881. At the other end, eighteen seller names list one near-identical 3-in-1 combo, all declaring exactly Rs. 999, and not one publishes a rating. The largest badge in the read - 79% off - sits on a listing nobody has rated; the largest rating count, 138,629, sits on a 21% badge.

We read both beauty shelves on 24 September 2026 — 284 AJIO listings and 256 Nykaa listings. Neither site prints a pack size in its titles, so we matched on what both do publish: brand and stated MRP. Of 23 such matches AJIO is cheaper on 14, Nykaa on 4, and 5 are identical to the rupee, with gaps from Rs. 6 to Rs. 175. The bigger difference is not price. None of AJIO's 284 listings publishes a rating average or count; all 256 Nykaa listings do, with counts up to 544,080 on these same brands. And where product names match exactly the result splits two-all — including one L'Oreal conditioner AJIO lists at both Rs. 419 and Rs. 224.

We read Flipkart's home health device shelf on 24 September 2026 - 262 listings with a price and a stated MRP across BP monitors, pulse oximeters, digital thermometers and weighing scales, 24 seated here. The most-rated device in the read, a Dr. Morepen BP02 at Rs. 1,211 with 135,615 ratings, shows a badge of 14 per cent, while an unrated kitchen scale at Rs. 165 shows 86 per cent off a stated Rs. 1,175. curecheck lists three different oximeters at the identical Rs. 313 against the identical stated MRP of Rs. 2,199, with 1,414, 56 and 39 ratings. 121 of 259 distinct listings publish no rating at all. Nothing here was switched on or tested, and nothing on this page is medical advice.

We read both home health device shelves on 24 September 2026 — 90 listings on Amazon, 259 on Flipkart. Six models are stocked by both, and on four of them the two retailers are within Rs. 58 of each other; Omron's HEM 7124 is Rs. 1,644 against Rs. 1,649 and Dr Trust's Professional Series oximeter is Rs. 1,699 in both places. The prices have converged; the evidence has not. The median Flipkart listing carries 6 ratings and the median Amazon listing carries 681, and 121 of Flipkart's 259 listings publish none at all. Flipkart is cheaper on every category median and holds 172 listings under Rs. 500; Amazon carries a top of the range Flipkart does not stock. Nothing here was tested, and nothing here is medical advice.

We read Flipkart's floor cleaner, toilet cleaner and dishwash shelf on 24 September 2026 - 266 listings with a price and a stated MRP, 245 of which state a pack size, 24 seated here. The same GAINDA Black Phenyl 2 x 1 L is listed twice, at Rs. 175 and Rs. 255, and both listings carry the identical 4.4 from 161 ratings - the fingerprint of one product listed twice. Per litre that is Rs. 87.50 against Rs. 127.50, and the dearer copy wears the bigger badge, 49% against 45%. Diversey's TASKI R6 appears at Rs. 22.90, Rs. 52.00 and Rs. 75.60 a litre in the same read. Across the shelf the rates run 130-fold, from Rs. 22.90 to Rs. 2,990 a litre, against a median of Rs. 120.33.

We read both cleaning shelves on 24 September 2026 and priced every listing by the litre — 245 Flipkart listings that state a pack size, 59 on Amazon. Flipkart's median is Rs. 120.33 a litre against Amazon's Rs. 149.00, but that gap is measuring two different shelves: Flipkart's cheap end is unbranded five-litre phenyl jars, and its four searches returned no Vim, no Lizol and no Harpic. Where both sites stock the same brand in the same pack, Flipkart is the dearer — Koparo's 2 L dishwash refill is Rs. 228 on Amazon and Rs. 438 on Flipkart, or Rs. 114 a litre against Rs. 219. And 75 of Flipkart's 245 listings publish no rating at all, against 1 of Amazon's 59.

We read Reliance Digital's water heater listings on 23 September 2026 - 29 with a price and a stated MRP, 16 seated here. Divide each price by the capacity the listing states and the rate runs from Rs. 326 a litre on a 25-litre Orient at Rs. 8,159 to Rs. 1,666 a litre on a 6-litre A.O. Smith at Rs. 9,999 - the bigger tank costs Rs. 1,840 less than the smaller one. Six three-litre instant heaters with the same stated wattage span Rs. 2,599 to Rs. 4,199, and three immersion rods are priced so that the 1,500 W model costs Rs. 20 more than one 1,000 W rod and Rs. 50 less than another. Not one listing publishes a rating.

We read Myntra's tracksuit shelf on 23 September 2026 - 67 listings with a price and a stated MRP, 25 seated here. HRX by Hrithik Roshan accounts for 29 of the 67, and its own tracksuits run from Rs. 1,088 to Rs. 2,799 under near-identical descriptions - 'Rapid-Dry Running Tracksuit' appears at five different prices. Two HRX listings Rs. 38 apart carry the identical 4.1 from 2,062 ratings, because Myntra pools feedback across colourways. Five MACK JONNEY tracksuits sell at exactly Rs. 849 against a stated Rs. 3,398 with no published rating between them, while two listings claim no discount at all.

We read both tracksuit shelves on 23 September 2026 — 67 listings on Myntra, 63 on AJIO. AJIO's median listing is Rs. 814 against Myntra's Rs. 1,192, and 16 of AJIO's 63 are under Rs. 500 against exactly one of Myntra's 67 — but above Rs. 2,000 it reverses, because AJIO carries adidas, Puma and Reebok to Rs. 5,806 while Myntra's shelf stops at Rs. 2,799. The decisive difference is evidence: AJIO publishes no star average and no rating count on a single one of its 63 listings, where Myntra publishes both on 41 of 67. Mack Jonney states the same Rs. 3,398 MRP on both shelves and charges differently. Full price lists from both below.

We read both shawl shelves on 23 September 2026 — 38 listings on Myntra, 61 on AJIO — and on price there is nothing between them: a median of Rs. 692 against Rs. 699. Everything else differs. AJIO runs from Rs. 365 to Rs. 2,790 while Myntra stops at Rs. 1,051, and AJIO publishes no star average and no rating count on a single one of its 61 listings against Myntra's 21 of 38. The word Pashmina appears in 24 titles across the two shelves, on shawls from Rs. 425, none of which states a fibre composition in the title. Weavers Villa sells on both and declares very different MRPs in each place. Full price lists below.