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Socks are sold in packs, which is how a shelf hides what it charges. We read AJIO's sock shelf on 28 September 2026 and divided every price by the pack count the listing itself states. The cheapest pair works out at Rs. 17.80 and the dearest at Rs. 149.50 - a factor of 8.4. The discount badge predicts that rate almost perfectly and predicts it backwards: everything above 80% off is Rs. 18 to Rs. 32 a pair, everything below 40% off is Rs. 80 to Rs. 136 a pair. And one stated MRP of Rs. 999 turns up on seven listings covering packs of three, four, five and six - so the same claimed list price is doing duty for twice as many socks.

We read all 36 of AJIO's umbrella listings on 28 September 2026, priced Rs. 299 to Rs. 1,499. Four of them carry the identical printed title 'DESTINIO Windproof Strong Rain Proof Compact & Portable Umbrella' - and sell at Rs. 525, Rs. 750, Rs. 753 and Rs. 1,230. The stated MRPs behind them move independently, so the Rs. 750 tile shows 75% off and the Rs. 753 tile shows 42%. Across the shelf, Decathlon's 11 listings show a 31% median badge against 63% for the other 25 - while costing Rs. 299 more at the median. The cheaper half claims the larger list price. And none of the 36 publishes a rating.

Amazon has confirmed the Great Indian Festival 2026 starts on 8 October, and its early-deals page is already live, with SBI debit and credit cards named for a 10% instant discount. Every early-deal shelf is capped at around Rs. 1,000, so we swept Electronics, Home & Kitchen and Fashion & Beauty on 26 September and kept only branded products with real ratings behind them. Twenty-two picks made it, from the boAt Rockerz 255 Pro+ at Rs. 999 (over two lakh ratings) and Logitech's silent M240 mouse to Puma slides at Rs. 799, an 18-jar Solimo pantry set at Rs. 459 and Rs. 79 Halonix Diwali lights. Every price, MRP, rating and review count was read from the product page the same day.

We read both plus-size shelves on the same afternoon, 27 September 2026 - 82 listings on Myntra and 84 on AJIO. The median discount badge is 54.0% on Myntra and 54.5% on AJIO. The median price is Rs. 1,443 and Rs. 848. Half a percentage point apart on the badge; 70% apart on the money. Each shelf strikes through an MRP of roughly twice its own prices, so both report half off. AJIO publishes no star rating on any of its 84 plus-size listings, while Myntra publishes one on 47 of 82, the largest with 22,917 ratings. And 68 of AJIO's 84 listings come from two labels that price in opposite directions - one at a 69% median badge, the other at 30%, for almost identical money.

We read AJIO's jacket and winter-wear shelf on 26 September 2026 - 151 listings across four queries, every one carrying a selling price and a stated MRP, with 21 seated here. The finding is that the discount badge is set by whose label is on the garment: one brand's listings declare a median 9.09 times what they charge, while a sports label on the same shelf declares 1.18 times and a department-store label 1.25. One declared figure of Rs. 2,499 covers 12 listings selling anywhere from Rs. 275 to Rs. 849, and six garments from a single label all sit at Rs. 570 against one Rs. 2,999. Not one of the 151 listings publishes a rating, so the badge is the only number on the tile - and it is measuring the seller's convention rather than your saving.

Flipkart has opened its Big Billion Days 2026 Apple store page ahead of the 9 October sale, and it already puts numbers on four iPhones: the iPhone 17 at an effective Rs. 79,999 (Rs. 84,999 sale price, less a Rs. 2,000 ICICI or Axis credit card discount and up to Rs. 3,000 exchange bonus), the iPhone 15 from Rs. 63,999, the iPhone 18 Pro from Rs. 1,58,900 and an EMI-led offer on the iPhone Air. This tracker puts each banner price next to what the same phone costs on Flipkart today, and walks through the iPhone Privilege Calendar that unlocks a new offer every day from 27 September to 2 October.

We read both sock shelves on 25 September 2026 - 34 listings on AJIO, 54 on Myntra - and divided every price by the pack count its own title states. AJIO's median pair is Rs. 51.00 and Myntra's Rs. 80.32, so AJIO is about a third cheaper. But the cheapest pair anywhere, an AJIO five-pack at Rs. 17.80 a pair, sits just Rs. 2.62 below Myntra's cheapest - a twelve-pack at Rs. 20.42 a pair that carries 4.4 stars from 354 ratings. And that is the real split: 42 of Myntra's 54 listings publish a rating count, median 148 and up to 9,831, while none of AJIO's 34 publishes one. On both shelves the biggest discount badges sit on the packs that are already cheapest per pair.

We read AJIO's socks, gloves, muffler and thermal listings on 25 September 2026 - 139 with a price and a stated MRP, 21 seated here. Socks are the one item sold both singly and in packs, and dividing by the pack count the title states splits the shelf: 23 multipacks run at a median Rs. 31.67 a pair, 11 single pairs at Rs. 89. The badge runs the other way - 72 per cent on the multipacks, 46 on the singles. One brand sits at both ends: five pairs for Rs. 110, or a single pair for Rs. 550. Declared MRPs cluster on round numbers, with 18 of 139 declaring exactly Rs. 999, which is how a Rs. 39 pair earns a 92% badge. And not one of the 139 listings publishes a rating.

We read both luggage shelves on 25 September 2026 - 91 trolley and suitcase listings on AJIO, 78 on Tata CLiQ - and found eight brands and twenty declared MRPs on both, which makes a like-for-like comparison possible for once. At matched declared MRPs, AJIO is cheaper on every mass brand: a Teakwood Leathers hard shell declaring Rs. 8,199 is Rs. 1,230 against Rs. 1,799, and Aristocrat, Skybags, Benetton, Nasher Miles and Tommy Hilfiger run 8 to 19 per cent cheaper. Mokobara reverses it at all four shared MRPs, where Tata CLiQ is Rs. 501 to Rs. 2,128 cheaper. And neither shelf offers evidence: AJIO publishes a rating count on 0 of 91, Tata CLiQ on 37 of 78 with a median count of three and a maximum of ten.

We read Myntra's tracksuit shelf on 23 September 2026 - 67 listings with a price and a stated MRP, 25 seated here. HRX by Hrithik Roshan accounts for 29 of the 67, and its own tracksuits run from Rs. 1,088 to Rs. 2,799 under near-identical descriptions - 'Rapid-Dry Running Tracksuit' appears at five different prices. Two HRX listings Rs. 38 apart carry the identical 4.1 from 2,062 ratings, because Myntra pools feedback across colourways. Five MACK JONNEY tracksuits sell at exactly Rs. 849 against a stated Rs. 3,398 with no published rating between them, while two listings claim no discount at all.

We read both tracksuit shelves on 23 September 2026 — 67 listings on Myntra, 63 on AJIO. AJIO's median listing is Rs. 814 against Myntra's Rs. 1,192, and 16 of AJIO's 63 are under Rs. 500 against exactly one of Myntra's 67 — but above Rs. 2,000 it reverses, because AJIO carries adidas, Puma and Reebok to Rs. 5,806 while Myntra's shelf stops at Rs. 2,799. The decisive difference is evidence: AJIO publishes no star average and no rating count on a single one of its 63 listings, where Myntra publishes both on 41 of 67. Mack Jonney states the same Rs. 3,398 MRP on both shelves and charges differently. Full price lists from both below.

We read both shawl shelves on 23 September 2026 — 38 listings on Myntra, 61 on AJIO — and on price there is nothing between them: a median of Rs. 692 against Rs. 699. Everything else differs. AJIO runs from Rs. 365 to Rs. 2,790 while Myntra stops at Rs. 1,051, and AJIO publishes no star average and no rating count on a single one of its 61 listings against Myntra's 21 of 38. The word Pashmina appears in 24 titles across the two shelves, on shawls from Rs. 425, none of which states a fibre composition in the title. Weavers Villa sells on both and declares very different MRPs in each place. Full price lists below.

We read Tata CLiQ's sweatshirt, hoodie and light-jacket listings on 23 September 2026 - 92 with a price and a stated MRP, 21 seated here. Fifty-three of the 92 publish no rating at all, and among the 39 that do the median rating count is two. The largest sample anywhere in the read is 18 ratings, on a Puma full-zip that scores 2.7. The discount badges say as little: they run from 2 per cent on a Decathlon windbreaker to 78 per cent on a Club York sweatshirt declaring an MRP 4.62 times its price. A Thomas Scott sweatshirt and a Tommy Hilfiger sweatshirt declare almost the same MRP and sell Rs. 4,014 apart.