We read 197 unique innerwear listings on ajio.com on 12 September 2026 and seated twenty-two. The discount badge on this shelf points away from the cheaper option: the 50 multipack listings carry a median badge of 36% off and work out at Rs. 183 a garment, while the 147 single listings carry a median 56% and work out at Rs. 322. Sorting by discount walks you past the better arithmetic. One garment ranges from Rs. 27.38 inside an eight-pack to Rs. 3,777 on its own — and not one of the 197 listings carries a rating, because AJIO publishes none here.

We read one hundred and thirty-two jacket and sweatshirt listings on myntra.com on 10 September 2026 and seated twenty-two, from Rs. 611 to Rs. 1,499. The discount turns out to be a brand policy rather than a product fact: Roadster's fifteen listings run a median 70% off, Mast & Harbour's eight also 70%, while every one of H&M's thirteen shows 0% — flat Rs. 999 or Rs. 1,499, MRP equal to price. And the evidence runs the other way to the badge: the deepest discount here, 84% off a stated Rs. 4,999, carries 22 ratings, while the H&M sweatshirts carry 47,240 and 22,391.

We read two hundred and twelve non-sponsored rainwear listings on amazon.in on 10 September 2026 and seated twenty-six, from Rs. 139 to Rs. 2,325. The finding is that the discount badge belongs to the listing, not the product: eleven brand-and-price pairs carry two or three different stated MRPs at the identical selling price. One ROCKSPORT poncho appears six times between Rs. 725 and Rs. 799 with badges of 22% to 39%, and the listing marked as the worst deal is cheaper than the one marked 35% off. Eleven listings claim 99% off; in all eleven the stated MRP is exactly a hundred times the price.

We read sixty-six rainwear listings on myntra.com on 10 September 2026 and seated twenty-five, from Rs. 544 to Rs. 1,374. On this shelf the discount is a brand setting, not a markdown: Rocksport is nineteen of the sixty-six listings and every one states the same MRP of Rs. 1,199 while selling at eight different prices, so its badges run 34% to 49% for one jacket family. Wildcraft is 45% on everything, Sincerity 55% on a range with no ratings at all. Decathlon refuses to play: its Rs. 949 Quechua is 0% off and holds the best average here at 4.8 stars.

We read seventy-three sock listings on myntra.com on 10 September 2026 and divided every one by its pack size, because nothing on this shelf is priced per pair. The real range is Rs. 30 to Rs. 499 a pair — sixteen-fold — and the badge tracks none of it. The cheapest pair here, a Rs. 299 ten-pack at Rs. 30 a pair, is discounted zero percent, while the deepest badge in the read (86% off a stated Rs. 1,499) lands at Rs. 43. Jockey's thirteen listings are all 0% off and average 4.5 to 4.7 stars; a single Reebok pair costs Rs. 499.

Myntra's loyalty programme used to hand you a coin you could bank. It now hands you a discount you have to show up for. Myntra has discontinued SuperCoin issuance and replaced it with Insider Day — an Insiders-only sale on the 28th of every month worth 5% (Select), 10% (Elite) or 15% (Icon), capped at Rs. 500. That cap does something the tier ladder does not advertise: by our arithmetic on Myntra's own figures, it binds at Rs. 3,334 for Icon and Rs. 10,000 for Select, so above a Rs. 10,000 order every tier is worth exactly the same Rs. 500. Joining is free, but you need Rs. 4,000 spent net of returns and two orders in 12 months.

We read 97 sports shoe, running shoe and sneaker listings from Myntra's own pages on 7 September 2026. The shelf runs Rs. 659 to Rs. 3,749 at a median Rs. 1,035, with 45 listings under Rs. 1,000. The number that matters is the one beside it: a median stated MRP of Rs. 3,999, 3.9 times the median price, with 53 of the 97 listings at 70% off or deeper. On this shelf a 70% badge is the baseline rather than a find. HRX is 35 of the 97 and — unlike on Myntra's track pants — genuinely the cheap end at Rs. 933. And five Puma listings sit at an identical Rs. 1,349, three sharing one pool of 104,669 ratings while a fourth with the same name shows its own 4,040.

We read 116 track pant, tracksuit and sportswear listings from Myntra's own pages on 6 September 2026. The shelf runs Rs. 299 to Rs. 2,789 at a median 60% off, and 67 of the 116 are under Rs. 700. The arithmetic worth knowing: a tracksuit at the median is Rs. 1,244, while a median men's track pant plus a median sports tee is Rs. 910 — 37% less for two garments, though those are different listings rather than one set priced two ways. HRX is 31 of the 116 and, compared within a category, carries almost no price premium at all — it is actually cheaper than the rest on tracksuits. What it has is ratings, on 29 of its 31 listings against 53 of the other 85. And the single listing here with no discount, a Rs. 999 Jockey trackpant, is the best rated garment in the read.

We read 117 winter-layer listings from AJIO's own search on 5 September 2026 — sweatshirts, hoodies and jackets. The shelf runs Rs. 125 to Rs. 5,850 at a median of Rs. 719, with 75 listings under Rs. 1,000 and 33 under Rs. 500. The useful number is the split by garment, because the three cost very different money: sweatshirts median Rs. 435, hoodies Rs. 706, jackets Rs. 1,080. And badge depth tracks the label rather than the garment — Hoodler is badged 89% off and EYEBOGLER 85%, while the brands you can price-check elsewhere sit far shallower: Decathlon 19%, PERFORMAX 10%, GAP 25%, Calvin Klein Jeans 35%.

We read 80 loungewear and nightwear listings from Myntra's own listing data on 5 September 2026. The shelf runs Rs. 369 to Rs. 2,899 at a median of Rs. 687, with 64 listings under Rs. 1,000 and 22 under Rs. 500. The finding worth the visit: all 15 Jockey listings are priced at exactly their MRP — a 0% badge on every one — while the other 65 listings run a median 60% off. Jockey is also among the best-reviewed stock here, rated 4.3 to 4.8 on 1,591 ratings, and the 80%-plus badges mostly sit on listings with thin rating counts or none at all.

A discount badge measures the distance between a selling price and a stated maximum retail price — and on the 323 listings we read across Myntra, Amazon and Croma on 3 September 2026, that reference price was usually set once per brand, not per product. All six FABRIPPLE listings on Myntra stated an MRP of Rs. 1,999 and badged 70–73%, with five selling at exactly Rs. 539; all 45 Apple listings on Croma badged 7% or 3% and nothing else. Categories have conventions too: OTG ovens carried a median 47% against microwaves at 15% on the same search. The best-evidenced products carry the smallest badges — 18% on a vacuum with 26,651 ratings, 9% on the most-rated microwave. And a 99% badge is almost always an MRP stated at 100 times the price; we found 15 in one afternoon.

We read 76 t-shirt listings from Myntra's own men's, women's and general t-shirt pages on 4 September 2026, taking price, stated MRP, rating and rating count from the data the listing page itself ships. The shelf runs Rs. 196 to Rs. 1,109 at a median of Rs. 415, with 42 of the 76 packed between Rs. 300 and Rs. 500. The useful finding is what happens when you split those listings by customer evidence: the 31 with 1,000 or more ratings are badged a median 39% off and cost Rs. 404, while the 28 with fewer than 100 ratings are badged 66% off and cost Rs. 399. Five rupees apart — and a Rs. 500 gap in the stated maximum retail price the badge is measured from. The busiest listing on the aisle, a Moda Rapido polo with 71,699 ratings, is Rs. 283; the two deepest badges belong to Henley tees with no ratings at all.

We read 142 in-stock clothing listings from Nykaa Fashion's own category API on 4 September 2026 — 76 women's, 66 men's. The shelf runs Rs. 210 to Rs. 5,368 at a median of Rs. 1,255 and a median 47% off, with 92 listings under Rs. 1,500 and 87 of them between Rs. 500 and Rs. 1,500. The finding worth the visit is that the badge runs opposite to the money: the 10 listings badged 70% or more sell at a median Rs. 978 off a stated Rs. 3,749, while the 35 badged 32% or less sell at a median Rs. 1,168 off a stated Rs. 1,599. Several labels carry one flat rate across every listing — BROADSTAR 58%, Mabish 60%, Twenty Dresses 30–32% — and not one of the 142 listings shows a customer rating.

We read both t-shirt shelves on the same morning — 76 listings from Myntra's own listing pages and 90 from AJIO's own search, on 4 September 2026. They report an identical median stated MRP of Rs. 999 and very different prices: Myntra a median Rs. 415, AJIO a median Rs. 285, with 50 of AJIO's 90 listings under Rs. 300 against 10 of Myntra's 76. Almost all of that gap is one label: DNMX, AJIO's own brand, is 29 of the 90 at a median Rs. 152 off a median stated Rs. 299. Strip it out and AJIO's median rises to Rs. 315 while its median stated MRP jumps to Rs. 1,399. On U.S. Polo Assn., the one brand both stock properly, AJIO runs Rs. 420–854 at 43–58% off and Myntra Rs. 594–730 at 14–18%. And Myntra shows a rating count on 56 of 76 listings; AJIO shows none on 90.

Thirty-one sunglasses listings read from tatacliq.com's own search results on 2 September 2026, with every price, MRP, discount, rating and rating count as Tata CLiQ displays them. The shelf runs from Rs. 553 to Rs. 12,231, and it carries only five discount percentages: 74, 67, 50 to 53, a flat 30 and a flat 10. Which tier a frame lands in is decided by the brand on it. Every badge above 50 per cent belongs to a house label marking down from one shared MRP — Rs. 4,999 for all three Resist Eyewear listings, Rs. 6,000 for all four John Jacobs, Rs. 1,999 for the Vincent Chase trio. Ray-Ban and Oakley Junior sit at a flat 10 per cent with one pilot frame at 30, and nothing on the page is priced between Rs. 6,083 and Rs. 8,541. Only eight listings have ten or more ratings behind their score.